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Mercedes-Benz Malaysia Previews Concept EQ! [+Videos]

As the inventor of the automobile, Mercedes-Benz has now reinvented the automotive industry with the EQ brand, pioneering the direction for future mobility – setting the stage with the Concept EQ…

“The EQ brand from Mercedes-Benz stands for Electric Intelligence, and is derived from the brand values of emotion and intelligence. It encompasses all major aspects of customer- oriented electric mobility, and goes beyond the vehicle itself. As such, EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. As the premium market leader, we are committed to remaing an industry pioneer with state-of-the-art products and innovations. In short, we are boldly flipping the switch – creating tomorrow today by developing the needs for the coming mobility landscape,” said Dr Claus Weidner, President and CEO, Mercedes-Benz Malaysia (below, left).

“The Concept EQ is a cornerstone of our new electric mobility brand, EQ. It presents an innovative product approach as part of a holistic and comprehensive ecosystem for future mobility. In every way, this vehicle proudly manifests its claim of being a technology leader – meeting the demands of sustainable and future-driven motoring. We are delighted to be able to showcase the Mercedes-Benz Concept EQ here in Malaysia, marking the beginning of a pure-electric product offensive which will wear the EQ badge,” said Mark Raine, Vice President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia (above, right).

For the FULL details on the Mercedes-Benz Concept EQ, click this: Press Information – Mercedes-Benz Concept EQ in Malaysia

https://www.youtube.com/watch?v=QzFRQfNB1Qg

If you want to have a look at the Concept EQ, it will be on display from 4th to 7th May at The Waterfront, Desa ParkCity (below).

Mercedes-Benz Concept EQ Photo Gallery (Close-up, Details and Interior shots by Tanes “TJ” Jitsawart)

Chris Wee has been in the motoring journalism scene since the early 90's, cutting his teeth with publications such as Highway Malaysia, Asian Auto, Auto International, and later on as Editor of Asean Autocar and Malaysian EVO, for which he was its Managing Editor for 7-years, He's also been with NST Cars, Bikes & Trucks, and started his on-line motoring career with Autofreaks.com. Piston.my may be his last stop in a motoring journalism career that spans more than two decades.

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