BMW Malaysia Elevates Premium Car Ownership Experience With “BMW Moments”

BMW CSR / CRM Lifestyle News

BMW Malaysia has introduced “BMW Moments” – a one-of-a-kind ownership privileges programme curating all exclusive ownership experiences and services to deliver the comprehensive and complete BMW Group Malaysia Premium Ownership Experience.

Harald Hoelzl, Managing Director of BMW Group Malaysia (above) said, “At BMW, we have always been committed to providing our customers with first-class service that delivers the best-in-class ownership experience. We will continuously deliver the freedom to enjoy the promise of Sheer Driving Pleasure with peace of mind through innovative, industry-first products and services for our valued customers. Now, BMW Moments will allow us to better communicate and deliver the Complete BMW Premium Ownership Experience that we have to offer every customer.”

BMW Moments represents the range of best-in-class services and privileges that every BMW owner is entitled to. This ranges from providing flexible and innovative financing options; reliable premium care and assistance; to elevating customers’ sheer driving pleasure through an array of exclusive lifestyle privileges; all of which are delivered through three distinctive categories including BMW Support, BMW Care and BMW Privileges.

24/7 peace of mind with BMW Support…

Under BMW Support, BMW owners are guaranteed absolute peace of mind with the BMW Roadside Assistance and Accident Hotline. The emergency aftercare protection service programme adds a level of safety and convenience on the road for all BMW owners.

Available to customers 24 hours a day, 7 days a week, and just a mere call away, qualified specialists from the call centre will take care of absolutely everything that needs to be done in the event of a breakdown or accident. The program offers lifetime phone assistance and organizational support, as well as comprehensive mobility services in case of an emergency, immobilisation or break down at no cost for new owners.

Warranty programmes for uncompromising driving experience with BMW Care…

As part of the complete premium ownership experience, all new BMW vehicles come with the BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service. The manufacturer-backed warranty will be offered up to the fifth year of ownership with unlimited mileage. By extension, the programme also includes free scheduled service and maintenance for up to 100,000km. The scope of services with the warranty programme is in accordance to the Condition Based Service (CBS) status and includes engine oil service with oil filter and refill quantity, air filter, micro filter, spark plugs, brake fluid and service vehicle checks.

The BMW 2-Year Tyre Warranty programme entitles owners to a comprehensive tyre protection plan that covers tyre damages caused by any sharp objects or by hitting the edge of a curb or pothole. For new cars, a complimentary BMW Tyre Warranty is provided on all four BMW Approved Star-Marked Tyres that come factory fitted with the new BMW car; for aftersales purchases, a complimentary BMW Tyre Warranty is available on any BMW Approved Star-Marked Tyres purchased from any BMW Authorised Dealer.

Engineered in collaboration with leading tyre manufacturers around the world, BMW Approved Star-Marked Tyres are the only tyres manufactured exacting to the performance standards of a BMW vehicle. The precise harmonisation of the wheels, tyres and chassis components are essential to achieving optimum handling and performance. Only tyres bearing the star are guaranteed premium features and properties exclusive to BMW Approved Star-Marked Tyres.

Enjoy innovative financing and the finer lifestyle with BMW Privileges.

Owning a BMW car opens up doors to a suite of benefits and privileges exclusive to BMW owners, under the BMW White Card, BMW White Card Elite, or the BMW Excellence Club for the BMW 7 Series owners. Whether it’s receiving invitations to exclusive BMW events or a host of dining, shopping and lifestyle offerings, the BMW owners club is the gateway to an incomparable premium lifestyle.

BMW Malaysia also makes owning a BMW vehicle an effortless experience with its range of industry-leading financing programmes. Flexible loan tenures and interest rates are available through innovative purchase solutions such as the BMW Full Circle Programme, BMW Balloon Financing and BMW Step Down Financing.

To find out more about BMW Moments, visit https://www.bmw.com.my/BMWMoments or access the world of privileges on the go as a BMW customer via The BMW Group Loyalty+ Mobile App, available on the Apple App Store or Google Play. For information about BMW Malaysia and its range of premium products and services, visit  www.bmw.com.my.

 

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