Aprilia Malaysia Archives

BIKES: Aprilia Owners Take Note! A New 3S Centre Has Opened For You @ The Gasket Alley, Petaling Jaya!

Didi Resources Sdn. Bhd. being the newly appointed sole-distributor for Aprilia in Malaysia opened its doors to a brand-new showroom and service centre spanning 2,041 sq ft to bring a new home to Aprilia owners at the renowned motorcycle hub, The Gasket Alley in Petaling Jaya. The grand opening was also witnessed by Max Biaggi a former Grand Prix motorcycle road racing World Champion and winner of the 2010 and 2012 World Superbike Championship (below, 4th from right).

“We are honoured to be given the trust and responsibility to manage Aprilia, a renowned brand under the Piaggio Group of Companies, the following trust comes one year after we re-introduce Moto Guzzi in Malaysia. Our vision is to create a new ownership experience for existing and new customers where owning a motorcycle goes beyond just the product…

… we will continue to invest in after sales improvement and value added services to increase the ownership experience like dedicated track days, racing support, rides and gathering that is niche and unique to each Aprilia Owners”, said Chairman of Didi Resources Sdn Bhd, Mr Rewi Hamid Bugo (above).

“The new showroom is aligned with our global initiative to combine some of our brands under one roof and with this new centre, our customers and owners can visit us to engage in both Aprilia and Moto Guzzi products and services and be immersed in an exclusive two wheel environment”, said Pierre Sainton, Area Sales Manager, PIAGGIO ASIA PACIFIC PTE. LTD (above). The following opening also witnessed the signing of commitment by 3 dealers to invest in the brand in stages in 2019.

They consist of Welly World Cycle (Sungai Buloh), Sheng Fatt Superbike (Penang) and Soon Hin Co. (Kuantan) to further strengthen the network infrastructure in Malaysia. In conjunction with the Malaysian MotoGP race which happened from the 2nd until 4th November 2018 at the Sepang International Circuit, several exciting programs had been organized, including a Meet and Greet session with Max Biaggi, a dinner party with Aleix Espargaró and Scott Redding, Aprilia community ride to Sepang MotoGP and Aprilia Tribune at the grandstand to support the team.

BIKES: Aprilia Owners In Malaysia Have A New Place To Call Home!

“The Piaggio Group officially announces the appointment of Didi Resources Sdn Bhd in Malaysia, as the official distributor of Aprilia, one of the Group’s premium motorcycle brands”

It’s OFFICIAL!

Piston.my received this notice from the Naza Group Corp.Com recently:

Naza Premira Sdn Bhd announces that it will cease operating its Aprilia distributorship with effect from 31st July 2018 after a mutual decision with the Principal. This decision is the result of a brands rationalisation plan under the Naza Group’s overall corporate strategy to ensure long-term sustainability and profitability of other high-performing 4-wheel and 2-wheel brands, in line with current market demands. Naza Premira Sdn Bhd will continue to serve Aprilia customers in after sales, service, spare parts and warranty until 30th September 2018. Following this announcement, Naza Premira Sdn Bhd will continue to represent Piaggio and Vespa brands in Malaysia.

And mere hours later, we received this:

Didi Resources Sdn Bhd will manage Aprilia in substitution of the previous distributor, Naza Premira Sdn Bhd. The Piaggio Group wishes to thank Naza Premira for the continuous effort and support since 2013.

Mr. Gianluca Fiume, Chairman & General Director of Piaggio Vietnam & Executive Vice President Asia Pacific 2 Wheeler, said, “The appointment of Didi Resources is part of Piaggio’s business strategy to group the motorcycle brands of Aprilia and Moto Guzzi under a single entity to maximize efficiencies across all aspects of the business and reinforce customer commitment in Malaysia. With Aprilia and Moto Guzzi under one roof, we are able to better offer a wider range for potential customers who seek a unique Italian motorcycle experience backed by superior performance and rich heritage of these brands. We look forward to collaborating closely with Didi Resources to propel both Aprilia and Moto Guzzi to greater heights.”

Under the management of Didi Resources, the Gasket Alley at Petaling Jaya will house a dedicated showroom for both Aprilia and Moto Guzzi brands, an aftersales and a service workshop with a new team equipped with specialized technical skills and expertise, fully trained by Aprilia. Customers are assured of a seamless transition in customer care and service support.

According to Mr. Rewi Hamid Bugo, Chairman of Didi Resources Sdn. Bhd, “We are very honoured to be presented with this opportunity to manage Aprilia, a prestigious Piaggio Group brand for the Malaysian market. This complements the Moto Guzzi range which we have established since August 2017 and completes our premium Italian motorcycle product range under Piaggio. Through this acquisition, Didi Resources is firmly committed to building the Aprilia brand through a dedicated aftersales support, strengthening of the Aprilia community and ensuring that engagement with the brand is continuous in the light of a competitive 2-wheel environment in Malaysia.”

The official appointment of Aprilia under Didi Resources will take into effect from 1 August 2018. A series of media and customer engagement activities and service support campaigns for Aprilia are currently in the pipeline to bolster brand building efforts.

Piston.my