BMW Motorrad Malaysia and Millennium Welt launched a new BMW Motorrad showroom at its existing showroom facility in Kuantan recently, to better serve premium motorcycle customers and enthusiasts in the East Coast Region of Peninsular Malaysia. Millennium Welt was appointed by BMW Group Malaysia as its newest representative for the BMW Motorrad brand in Kuantan and the East Coast Region of Peninsular Malaysia, in July this year.

Mr. Harald Hoelzl, Managing Director of BMW Group Malaysia (above) said, “The East Coast region presents great growth potential for the BMW Motorrad brand and Millennium Welt is a key partner in the Group’s effort to strengthen its position in the region. With over 800 units of motorcycles already delivered year-to-date, an increase of over 24% compared to the same period last year, we are on track to achieve better performance by the end of the year.”

Last year’s global deliveries across the BMW Motorrad range increased by 13.2%, with a total of 164,153 units delivered worldwide. The growth was reflected in Malaysia, with 1,052 motorcycles delivered, charting a 5% increase in sales performance compared to the previous year.

On the unique appeal of BMW Motorrad to riders in the region, Mr. Owen Riley, Head of BMW Motorrad Malaysia, (above, centre) said, “The East Coast of Peninsular Malaysia offers some of the best terrains and great windy roads that are perfect for motorcycle riding. With a BMW Motorrad motorcycle, it’s never just about getting from one point to another, it’s about Making Life A Ride, seeking that thrill that comes from that unique journey charted by you – and you only.”

Mr. Bryan Wong, Managing Director of Millennium Welt Group of Companies (below, right) said, “With the opening of the new BMW Motorrad showroom, we are committed to improving our delivery of the premium BMW experience to motorcycle enthusiasts in the region. Since our appointment as the brand’s representative in July, we have had the privilege of witnessing and supporting many customers Make Life A Ride, through not only their passion for riding but also their zest for life, which only motivate us to continue serving our customers better.”

In addition to BMW Motorrad, Millennium Welt Kuantan offers a range of products and services including BMW models and MINI Service. The dealership operates from a 28,000 sq ft showroom facility, capable of displaying up to eight BMW Motorrad motorcycles and five BMW vehicles. The showroom is located at 32, Jalan Teluk Sisek, 25000 Kuantan, Pahang.