BMW Malaysia 2019 Archives

BMW Product Geniuses Deliver Personalised Customer Care To BMW Owners

BMW Malaysia has introduced the BMW Product Genius Programme for the first time in the country, with seven BMW Product Geniuses having been trained and deployed successfully to three dealerships in Klang Valley.

Harald Hoelzl, Managing Director for BMW Group Malaysia said: “Conventionally, stepping into a car dealership can be an intimidating experience for customers, as they may feel pressured into making purchasing decisions before being allowed to familiarise themselves fully with the products. With this in mind, our BMW Product Geniuses are on hand to provide customers with a pressure-free experience. From these highly personalised interactions, we aim for customers to derive Sheer Driving Pleasure from the very beginning of their BMW Ownership Experience.”

BMW Product Geniuses are meticulously selected and trained within select dealerships under the close guidance of BMW Malaysia, before qualifying as BMW product and brand experts. Their role complements that of a Sales Advisor, as they are focused on acquainting customers with every aspect of the BMW vehicle portfolio, from conducting needs analyses, product presentations to facilitating test drives.

“In addition to being a friendly face, the Product Genius is equipped with the expertise to explain and demonstrate the use of each feature and function of a BMW vehicle, and offer insights on product benefits suited to a particular customer’s specific needs. Overall, BMW Product Geniuses occupy a key role as neutral customer consultants, ambassadors for the brand, and knowledge touchpoints within the dealership,” added Hoelzl.

In the pilot programme last year, the first batch of BMW Product Geniuses were successfully trained and deployed in early December to three dealerships in Klang Valley: Auto Bavaria Kuala Lumpur, Auto Bavaria Glenmarie, and Ingress Auto Damansara.

BMW Engine Oil Service Packages Now Available @ Lazada.

BMW Authorised Dealers are now offering BMW Engine Oil Service Packages on e-commerce platform Lazada, to provide customers with easier access to Original BMW Engine Oil and Service as part of the initiative to further enhance the BMW premium ownership experience.

Harald Hoelzl, Managing Director for BMW Group Malaysia (below) said, “In our pursuit to increase the sheer pleasure of a BMW ownership experience, we are excited to be partnering with the leading e-commerce platforms in the country, to make Original BMW Engine Oil and Service more readily available to BMW owners. This marks the first offering by BMW Authorised Dealers after-sales on an e-commerce platform, which enables BMW owners to enjoy peace of mind ownership experience from wherever they are, be it on their computer, laptop, or smartphones.”

Stefan Sloboda, Head of Aftersales, BMW Malaysia added that “With the participation of participating dealers, we are able to ensure continuous optimal performance, efficiency, and protection for our customers’ engines, while delivering Sheer Driving Pleasure through BMW’s top-quality maintenance.” The Engine Oil Service Packages are offered from RM450 onwards, for specific models of the BMW 3 Series (E46 and E90) and BMW 5 Series (E60). The packages include Original BMW Engine Oil, BMW Oil Filter and labour.

For a peace of mind ownership experience, owners can utilise their BMW Engine Oil Service Packages via three easy steps:

Purchase the BMW Oil Change Service via any of the participating dealers on Lazada.
The BMW authorised dealer will call owners within one business day to schedule an appointment.
Drive in on the day of appointment for the BMW Oil Change Service.

The Packages are valid with participating BMW Authorised Dealers including (web links –>) Auto Bavaria Glenmarie, Auto Bavaria Johor Bahru, Auto Bavaria Kuala Lumpur, Auto Bavaria Penang, Auto Bavaria Sungai Besi, Ingress Auto Damansara, Lee Motors Auto Care: Alor Setar, Seong Hoe Premium Motors Melaka, Tian Siang Premium Auto: Butterworth, Tian Siang Premium Auto: Ipoh and Wearnes Autohaus Tebrau.

BMW Malaysia Unveils 6 New i-Charging Facilities @ Bangsar Shopping Centre [+Video]

BMW Group Malaysia “charges” forward in the new year as the leading e-mobility provider in the country, unveiling six New BMW i Charging Facilities at Bangsar Shopping Centre.

Harald Hoelzl, Managing Director at BMW Group Malaysia (above) said, “2018 was a remarkable year for the BMW Group globally and we reflected this here with another year of record-breaking business performances for the eighth consecutive year with 14,338 vehicles delivered, a segment-leading growth of 13%. This reinforces Malaysia’s position as a key market in the region for the BMW Group and we are truly humbled with this achievement.”

Hoelzl added that BMW Malaysia’s portfolio of Visionary Mobility vehicles accounted for over 57% of deliveries last year with over 7,500 Plug-in Hybrid variants of BMW and MINI vehicles making their way to homes across Malaysia in 2018.

“As the country’s leading provider of premium electrified vehicles, we are constantly driving initiatives for innovation, local assembly capabilities, awareness on new and clean technology for the automotive industry as well as helping develop the infrastructure for electrified premium vehicles in the country. We began working on these initiatives with the Malaysian Green Technology Corporation (GreenTech Malaysia) as early as 2015 and we have also developed projects on our own with our network of dealerships across the country.” said Hoelzl.

BMW Malaysia unveiled six New BMW i Charging Facilities at Bangsar Shopping Centre (above), marking another important step in its industry-leading efforts in fostering the country’s shift to Electro-Mobility. This follows the introduction of new BMW i Charging Facilities at Ramada Plaza by Wyndham Melaka, The Banjaran Hotsprings Retreat in Ipoh, the Iconic Hotel in Penang as well as at WEIL Hotel in Ipoh last year.

BMW Group Malaysia’s portfolio of Visionary Mobility with the BMW iPerformance vehicles are also supported by the ChargEV platform through its partnership with GreenTech Malaysia. The BMW ChargeNow Service, which is offered as part of the BMW 360° ELECTRIC programme provides straightforward access to partner charging facilities like ChargEV, where customers can enjoy 24/7 support and access to all charging locations in ChargEV’s growing network nationwide.

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