Today’s cars have advanced construction techniques and engineering to not only make them more lasting but also provide better resistance against impact forces during accidents. The materials used are also a mixture of steel, aluminium as well as others like carbonfibre and even titanium. Therefore when it comes to repairs, no longer can the ‘milo tin’ method be used where sheets of scrap steel are just welded onto damaged body.
For this reason, carmakers like Mercedes-Benz have very specific repair techniques using sophisticated equipment to repair damaged vehicles. This ensures that they will be safe to use after repairs and continue to be reliable.
Of course, even the best equipment still requires human operation. Robots could be used but repairing a damaged car also requires human judgement because of the many variables, so fully automated repairs are something in the distant future.
Car showrooms in shopping centres are not something new in Malaysia, with the first one having been set up as far back as the 1970s by Asia Motors, then the Mazda and Peugeot distributor, at Asiajaya in Petaling Jaya, Selangor. However, back then, companies displayed and sold just cars and little else but in the 21st century, car ownership is more of a ‘lifestyle’ thing, especially in the premium segment. So car companies have more diverse offerings at their retail outlets to cover different aspects of their customers’ lifestyles as well.
More than just new car displays
This is reflected in the neu lifestyle concept store at 1 Utama Shopping Centre in Petaling Jaya, Selangor, which has been set up by Cycle & Carriage, the well known Mercedes-Benz dealership. The German word ‘neu’ (pronounced noy) means ‘new’, and is an appropriate name for the store which offers new experiences for those seeking the finer things in life, besides cars.
Until October 31, 2022, the 3,300 sq. foot concept store will feature a different thematic experience every month, such as sustainability, electrification, high-street fashion and outdoor adventure. These will include events organised in collaboration with strategic brand partners.
Different lifestyle touchpoints
Presenting different lifestyle touchpoints, both physical and digital, there will be curated exhibitions in collaboration with local and international brands, workshops and seminars. And of course, visitors will get to know more about experience the German brands as well as its latest vehicles, including the latest EQA 250 battery-electric car. The exclusive Mercedes-Benz collection and accessories will also be available for purchase at the store.
This month, sustainability is the theme, spotlighting Cycle & Carriage’s commitment in reducing waste, water, energy and carbon emission as part of their ESG (Environmental, Social, and Governance) goals. In an effort to raise awareness on the importance of taking care of the environment, Cycle & Carriage will collaborate with local brands that share the same commitment to sustainability.
Beyond products and services
“Since the introduction of the company in 1899, Cycle & Carriage has always been resilient to adapting and growing while remaining committed to achieve product and service excellence in the automotive sector, the hallmarks of which Cycle & Carriage still stands for. With neu by Cycle & Carriage, we hope to translate this commitment into experiences and inspirations that Malaysians can see, touch, feel, and even connect digitally,” said Thomas Tok, CEO of Cycle & Carriage.
“This store serves as a space for friends and fans of Mercedes-Benz to experience the brand’s lifestyle that goes beyond our cars, to our vision for a sustainable future and living,” added Sagree Sardien, President & CEO of Mercedes-Benz Malaysia.
Ipoh in the Kinta Valley of Perak was where the first cars in Malaya were imported to and records show that the first owner was Eu Tong Seng, a wealthy businessman who brought in a Mercedes Simplex in 1902. He must have been very interested in the new ‘horseless carriages’ as the Simplex was launched in that same year by Daimler Motoren Gesellschaft.
Four years later, in 1906, a company opened up its first branch in Ipoh and this company would become associated with Mercedes-Benz to this day. It was Cycle & Carriage (C&C) and although it was not representing Mercedes-Benz then, it would become one of the first distributors of the German brand in Asia when it was appointed in 1951.
The latest Mercedes-Benz S 580e at the C&C Autohaus in Ipoh. 120 years ago, in 1902, the first car in Ipoh (and Malaya) was also a Mercedes – the Simplex (below).
Ipoh is therefore a special place in C&C’s long history and although that first branch was along Brewster Road (today known as Jalan Sultan Idris Shah), the company’s branch dealing in Mercedes-Benz passenger vehicles is now located at Jalan Kuala Kangsar. This is where the company has its fourth Autohaus incorporating the latest Mercedes-Benz Brand Presence. The newly upgraded Autohaus, which was recently officially opened, is part of the Mercedes-Benz network for the Northern region.
Mercedes-Benz Retail Brand Presence
The Mercedes-Benz Retail Brand Presence is a retail strategy which highlights the integration of digital elements into the physical world, with the aim of delivering customer-centric automotive retail experiences for modern-day shoppers. This seamless journey for the customer caters to the multi-channel shopper while addressing the increasing technological complexity of products that customers are interested in.
“As the leading dealership for Mercedes-Benz in Malaysia, Cycle & Carriage is committed to providing our customers exceptional journeys and best-in-class services whether it is during their purchase experience or ownership journey. Today, we are proud to showcase the upgraded Cycle & Carriage Ipoh Autohaus, a key location in our network coverage from north to south of Peninsula Malaysia,” said Thomas Tok, CEO of Cycle & Carriage.
“We want to give Mercedes-Benz customers the assurance that they can access our best services here in Ipoh. We believe that the new retail concept responds to the individual needs of today’s discerning customers, making our products even more accessible to anyone who wants to dive deeper into the world of Mercedes-Benz,” he added.
Immersive experience for customers
The modern design of the upgraded Cycle & Carriage Ipoh Autohaus is set against a backdrop of the picturesque limestone cliffs of the city. The facility covers a land area of over 56,000 square feet with ample space for visitors to park their cars. The showroom has been specially designed with ample open space and custom daylight-emitting spotlights to show off the true colours of each model on display. All vehicles are intentionally arranged in the shape of an arc to maximise the visibility of the range available.
Visitors can also immerse themselves in a journey featuring the latest in multimedia tools to gain a thorough understanding of Mercedes-Benz vehicles and their technologies. With the addition of new digital touchpoints, customers can discover the brand while gaining access to the service team for a complete experience of luxury that integrates both the digital and human touch.
For individual consultations, there are various seating locations arranged in open, semi-private or private areas for discussions. This includes the Star Lounge, which has a cafe to offer a more refined touch to many services available.
For those who have made a purchase and are taking delivery of their new Mercedes-Benz, there is a special room for the purpose. C&C makes sure that it is treated as a special occasion for the customer to remember and to start or extend the relationship with the company and the brand.
Fully equipped service centre
For aftersales services, the Autohaus has a service centre with trained personnel and is fully equipped with equipment for maintenance, repair, painting and even car detailing services. With 31 service and repair bays (11 of which are for body and paint jobs), the service centre is one of the largest of its type in the area. The health and comfort of the staff are not forgotten as there are high ceilings and large fans for a naturally airy space.
Designed with sustainability in mind
The Autohaus is designed with sustainability in mind and is the second C&C Autohaus (after the one in Johor Bahru) to install solar panels that can provide up to 72 kWp of electricity from sunshine. In addition to this free and environment-friendly source of electricity, there are also rainwater-harvesting systems to supply water for general use around the facility.
To know more about Mercedes-Benz products and services or to locate an authorised showroom, visit www.mercedes-benz.com.my.
When it opened for business in 1895, Cycle & Carriage was a general store offering all kinds of products, from soap to writing paper to screwdrivers and simple machine parts. Four years later, it added bicycles, motorcycles and motorcars. Quite likely, the company would also have sold wheels and tyres during the period at the dawn of motorisation.
122 years later, Cycle & Carriage (C&C) still sells cars – Mercedes-Benz, in particular – and it still also sells Original Tyres and Rims. While all of its outlets can supply the items, it has an Original Tyres and Rims Boutique at its Autohaus in Petaling Jaya, Selangor. C&C is the first and only dealer in Malaysia to have such a boutique to broaden its aftersales service experience.
Optimized for safety and performance
The boutique has the Mercedes Original range of certified original tyres and Mercedes-Benz rims and accessories that are not only styled with good looks but also optimised for safety and performance. Customers can choose from an assortment of tyre and rim combinations with sizes that are suited for each Mercedes-Benz model.
Though made by global tyre companies, every Mercedes Original (MO) tyre is developed and manufactured to the highest quality that meets the stringent requirements of Mercedes-Benz. While the same tyre may also be available in the open market, the MO tyres are the result of a thousand hours of engineering and testing to ensure more specific matching to the cars they are recommended for. This means that the driver can enjoy the full performance levels which the engineers originally designed the car with.
Four types of tyres
The boutique offers four types of high-performance Mercedes Original tyres. Besides Mercedes Original tyres, there are Mercedes Original Extended tyres which enable temporary extended mobility in the case of a flat tyre. There are also Mercedes Original 1 tyres, a selection developed for Mercedes-AMG vehicles and high-performance needs. For customers who want more quietness, there are the Mercedes Original Silent tyres.
The boutique offers an interactive experience where customers can view, touch, and feel the differences of each of the wheels and tyres. Such interactivity allows every customer to learn about the benefits of the products’ effect on performance and driving experience.
“We are excited that our new Mercedes-Benz Original Tyre and Rims Boutique experience can help customers learn more about these high-performance products that add comfort, safety and performance to their vehicles,” said Wilfrid Foo, CEO of Cycle & Carriage. “Being able to offer the Mercedes Original range of tyres and rims at the boutique is an important part of our effort to give our customers the most exceptional journey with their Mercedes-Benz.”
C&C also has Mercedes-Benz Original Tyres and Rims showcases at its Cheras and Glenmarie (Selangor) outlets.
Vaccination does not make you immune to COVID-19 infection. You can still get infected and although you may not show symptoms, you could spread the coronavirus to others. Do not stop taking protective measures such as wearing a facemask, washing hands frequently and social distancing.
Cycle & Carriage Bintang Berhad is now accepting applications for its Study Grant. The company, which brought Mercedes-Benz to Malaysia and has a wide dealership network, has been offering this grant for the past two years. It is intended to benefit local youths interested in a career in the automotive sector by supporting their access to quality technical and vocational education.
“Talented individuals form the bedrock of our promise to deliver exceptional journeys. For that reason, we believe strongly in planting the seeds for the next generation of industry professionals. Each recipient deserves the support to help fuel their academic and professional career. We are ready to welcome talented individuals into our network, including a confirmed placement at Cycle & Carriage upon graduation,” said Wilfrid Foo, CEO of Cycle & Carriage.
First recipients of the Cycle & Carriage Study Grant in 2019 with Wilfrid Foo, CEO of Cycle & Carriage (third from right).
The Study Grant is part of Cycle & Carriage’s ongoing commitment to the social development of the local community and the nation’s technical and vocational education. Since its inception in 2019, Cycle & Carriage’s Study Grant has launched the careers of 10 individuals.
Applications are now open for those who meet the following criteria:
Malaysian youths aged 16 years and above.
Currently enrolled in (or have secured a placement) in an automotive course within a skills-training institution accredited by the Department for Skills Development (DSD) of the Ministry of Human Resources or Ministry of Higher Education.
Applicants must also possess a minimum credit in English and Mathematics either at the Pentaksiran Tingkatan 3 (PT3), Sijil Pelajaran Malaysia (SPM) or Sijil Vokasional Malaysia (SVM) level.
From a household with a monthly income of RM4,850 and below.
The successful recipients will receive a bursary of up to RM5,000 for a maximum of 3 years of study. Grant recipients will also receive internship opportunities during the semester break and career placement with the company.
Applications will be accepted up till August 31, 2021. To know more or to obtain an application form, click here.
Cycle & Carriage was the company that brought Mercedes-Benz to Malaysia 70 years ago; in fact, it was one of the first official importers of the German cars in Asia. While it is no longer the distributor in Malaysia, it continues to have a strong and dominant presence in the retail and aftersales side and has continued to upgrade the facilities in its Autohaus network.
Largest Mercedes-Benz Autohaus in the south
The latest example of its investments is in Johor Bahru where its outlet has been upgraded to become the largest Mercedes-Benz Autohaus in the southern region. The built-up area covers 142,000 square feet on a site that is over 224,000 square feet located along Jalan Skudai in the Tampoi area.
As with every Autohaus, the environment offers the luxurious automotive retail experience that would be expected from the brand. State-of-the-art technology and systems are incorporated to presents a retail experience that addresses the customer’s individual needs. Designed with a large open space and supplemented with custom daylight-emitting spotlights allows the customer to experience the true colours of the cars, all intentionally arranged in an arc to maximise visibility of every model displayed. Customers are invited to explore freely and fully immerse themselves in a journey across various touchpoints supported by digital tools and the latest in multimedia.
More than just ‘a point of sales’
The new retail experience allows for more face-time interactions between customers and the service team, making it more than just ‘a point of sales’ and instead, a point of experience. Even beginning the journey of owning a Mercedes-Benz is an experience of its own. Designed as a “black box” concept, the vehicle delivery room enables an experience-oriented journey of the hand-over process that is personal and memorable.
Mercedes-Benz Certified Body & Paint Centre
Besides the enhanced showroom, the Autohaus also has the only accredited and authorised Mercedes-Benz Certified Body & Paint Centre in the southern region. It is equipped with the latest automotive innovation and technologies as well as expertise to conduct structural repairs while upholding global safety standards specified by the manufacturer. With 35 work bays, up to 850 vehicles can be serviced each month, with owners enjoying the convenience of ‘Drop & Go’ and ‘Door-to-Door’ services as well.
“For more than 26 years, Cycle & Carriage has brought the Mercedes-Benz brand and experience to the southern region through our Johor Bahru Autohaus. Today, we unveil the latest manifestation of the Mercedes-Benz’s definition of luxury and all its accoutrements. This milestone could not have happened without the outstanding support from our partner, Mercedes-Benz Malaysia, and our remarkable team here. We are honoured to continue being entrusted to complement every vehicle bearing the world-renowned 3-pointed star with our Cycle & Carriage brand of exceptional service to our customers,” said Wilfrid Foo, CEO of Cycle & Carriage Bintang, at the recent opening of the facility.
“The future of automotive retail represented here is a concept that weaves the key elements of our design philosophy – sensual purity and spaciousness; it is more than just architecture. It creates an experience that seamlessly blends simplicity and craftsmanship that are unique to the brand,” said Dr. Claus Weidner, President & CEO of Mercedes-Benz Malaysia.
Cycle & Carriage Bintang Berhad has achieved a remarkable feat, scoring a perfect score of 100% for the second time, in Daimler AG’s stringent ‘Centre of Competence’ certification for its Batu Caves Body & Paint (B&P) Facility in Kuala Lumpur. The company, which has been associated with Mercedes-Benz since 1951, also achieved 98% and 96% for its Johor Bahru and Bukit Tengah facilities, respectively.
“Our network of Body & Paint repair facilities scoring above the global median is the result of Cycle & Carriage’s investment into our people, sites, and systems. With Daimler AG’s stringent evaluation criteria, the excellent performance that our facilities continue to demonstrate is a testament that we are moving in the right direction in support of Mercedes Benz customers in this country. We are honoured to receive this certification from Daimler AG, and we intend to continue excelling in the delivery of premium automotive experiences to our customers,” said Cycle & Carriage CEO, Wilfrid Foo.
Cycle & Carriage Batu Caves is an authorised B&P Repair Facility with the expertise to conduct structural repairs on Mercedes-Benz vehicles while upholding global safety standards to provide customers peace of mind.
Handling up to 130 vehicles monthly
Covering over 45,000 sq ft with 22 body and paint work bays, the facility has the capacity to service up to 130 vehicles every month. Meanwhile, the Johor Bahru and Bukit Tengah facilities collectively have 20 body and paint work bays and the capacity to service 120 vehicles every month. Cycle & Carriage currently has the largest network of Daimler AG certified B&P Repair Facilities in Malaysia.
Obtaining the ‘Centre of Competence’ certification involved an evaluation on Cycle & Carriage’s workshop equipment for both, body repair and paint areas, auxiliary material, repair processes and administration practices. To remain up-to-date with the latest automotive innovations and technologies, Cycle & Carriage employees undergo regular up-skilling training at the Mercedes-Benz Malaysia Training Academy.
Mercedes-Benz Malaysia has a Training Academy in Glenmarie, Selangor which provides regular up-skilling training so technicians stay abreast of latest technologies.
Globally certified technicians
“Representing a marque brand that is a beacon of automotive excellence, we are proud to match this with exceptional after care service and expertise. Our facilities are home to state-of-the-art tools, globally certified and skilled technicians equipped to restore and care for an extensive range of Mercedes-Benz vehicles in Malaysia. This reflects Cycle & Carriage’s complete ecosystem that takes care of our customers every step of the way,” said Mr. Foo.
“Congratulations to the dynamic team at Cycle & Carriage Batu Caves, Johor Bahru and Bukit Tengah for constantly raising the benchmark of retail and service, going the extra mile to understand and meet our customers’ needs. This is the backbone of ‘Exceptional Journeys’ we promise customers,” he added.
Another high point in 120th year
This certification is another feather in the cap for Cycle & Carriage as it continues its year-long 120th anniversary celebration. The celebration kicked into high gear recently, with the premium automotive retail and aftersales leader taking time to record its appreciation for the years of loyalty and dedication from employees at a special townhall session and simultaneous movie screenings at locations in the Klang Valley, Ipoh, Penang and Johor.
Cycle & Carriage has been in business for 120 years and brought the Mercedes-Benz brand to Malaysia in 1951. It also began local assembly of the German cars in 1965.
“Our people have laid a solid foundation over the years, forming the bedrock of the Cycle & Carriage heritage. We continue to empower our people to experience growth and fulfillment both professionally and personally. Empowered employees go on to deliver the genuinely Exceptional Journeys our customers experience and associate with our Cycle & Carriage identity,” explained Mr. Foo.
The company’s passion in empowering people extends into uplifting marginalised youth by promoting the Technical and Vocational Education and Training agenda. Cycle & Carriage announced its inaugural Cycle & Carriage Study Grant Programme this year, a grant to help youth from low income Malaysian families gain access to quality technical and vocational education. Furthermore, Cycle & Carriage also donated computer equipment for the benefit of vocational institute, Montfort Boys Town’s Computer Maintenance Programme trainees earlier this year. Cycle & Carriage’s involvement in the social development of the local community is an indicator of its commitment to the community in Malaysia.
Commemorating its 120-year legacy in premium automotive excellence, Cycle & Carriage also launched a regional campaign to give away 120 exceptional journeys of specially curated trips to three enticing destinations: Mongolia, Nepal and Korea. The campaign embodies the brand’s commitment to deliver exceptional people-focused experiences.
Cycle & Carriage Bintang Berhad together with Petronas Dagangan Berhad organised a very special ‘Balik Kampung’ themed drive with 200 Mercedes-Benz owners around Selangor. The customers were also given the opportunity to test out Petronas’ latest PRIMAX 95 with Pro-Drive fuel. (more…)
Cycle & Carriage or 合发, a leading regional automotive group in Southeast Asia with 10 brands operating in Singapore, Malaysia and Myanmar is launching a new brand promise – ‘Exceptional Journeys’. Founded in 1899, Cycle & Carriage is celebrating its 120th anniversary in 2019.
“The new brand builds on Cycle & Carriage’s passion for creating exceptional people-focused experiences. ‘Exceptional Journeys’ leads the company from focusing on delivering quality products and services, to enhancing the experience for the customers, partners, employees and communities that Cycle & Carriage engages with” – C&C.
“Being 120 years old doesn’t make us a traditional company. We see ourselves as a brand that has understood and responded to the changing needs of people – our customers, employees and partners for the last 120 years. We have long-serving employees who have been with us for over 40 years. We have also been a trusted partner of one of the world’s most well-known marques, Mercedes-Benz, for nearly 70 years,”Haslam Preeston, Regional Managing Director, Jardine Cycle & Carriage (above) said.
Preeston leads the Cycle & Carriage automotive businesses across the region and has developed the new brand together with his team. He added, “Today, consumers are looking for a brand to identify with. It is not enough to simply have great products and services. We believe we need to find a meaningful connection with people and our customers. We need to create experiences that inspires and resonates with them.”
“Over the course of 2017 and 2018, Cycle & Carriage undertook in-depth research of our brand positioning, speaking to customers, employees, partners and other key stakeholders. The new brand captures Cycle & Carriage’s purpose of making each and everyone’s journey exceptional, whether it is a customer we serve, an employee we engage, or a brand we carry. We aim to always support them along the way and exceed their expectations. The brand also hopes to inspire people to achieve the extraordinary, their own exceptional journeys.” Today, Cycle & Carriage’s iconic two-wheel logo is an instantly recognisable mark. The Cycle & Carriage logo was also refreshed to be more contemporary in 2017, ahead of introducing ‘Exceptional Journeys’.
120 exceptional journeys for valued customers
As part of the 120th Anniversary celebrations, Cycle & Carriage will kick off 2019 with a regional anniversary campaign, giving away 120 exceptional journeys of specially curated trips to three enticing destinations: Mongolia, Nepal and Korea. The anniversary campaign will take place from 10 January 2019 to 30 November 2019 for Cycle & Carriage’s valued customers in Singapore, Malaysia and Myanmar. More information can be found on cyclecarriage.com/120
Mongolia
“Adventure”
Journey across the rolling steppes and immerse yourself in the nomadic settlements that have called the grasslands home since the time of Genghis Khan.
§ Soak up the wild splendour of the Mongol Els sand dunes.
§ Visit the Hustai National Park and get acquainted with the takhi, the world’s last wild horses.
§ Connect with a local Mongolian family and experience the nomadic lifestyle first-hand.
Nepal
“Culture”
Immerse yourself in the history of Kathmandu and find out why this ancient kingdom is also one of the most enchanting places on earth.
§ Unlock the wonders of Pashupatinath, a Hindu temple complex and UNESCO World Heritage site.
§ Journey to the mountain village of Nagarkot and admire the Himalayas from an altitude of 2,200m.
§ Venture into the Kathmandu Valley and uncover its stunning views and sublime beauty.
Korea
“Metropolis”
Step out in style in Asia’s capital of cool and embark on a glorious urban odyssey across Seoul to discover its thrills, sights, and sounds.
§ Witness the famous guard-changing ceremony at Gyeongbokgung Palace.
§ Stroll through the traditional Bukchon Hanok Village and re-live scenes from popular K-dramas.
§ Learn to prepare an authentic Korean meal and enjoy the best of home-cooked Korean cuisine.
An exceptional 120-year story
We reflect on our past 120 years as a company that has withstood the test of time – through the Great Depression, two World Wars and the Asian and Global Financial Crises. We grew with region’s developments and emerged as a leading automotive group in Southeast Asia.
Founded in 1899 as the Federal Stores (later renamed Cycle & Carriage) in Kuala Lumpur, Malaya, as a merchant trading in nutmeg and sundry goods. Later, it sold bicycles and carriages, before becoming the agent for a number of automobile brands.
Secured the Mercedes-Benz franchise in 1951 and was the first enterprise to represent this marque in Southeast Asia. The first batch of six Mercedes-Benz cars arrived in Singapore in that same year.
Listed as Cycle & Carriage Limited on the Stock Exchange of Malaysia and Singapore in 1969. The reception for its IPO of 33 million shares was overwhelming with 73 times oversubscription. The total offering size of S$241.65 million was just short of the budget of the Singapore Ministry of Interior and Defence for that year.
In April 1969, The Sunday Times reported, “The physical magnitude of the mailed application forms was staggering. Stacked in neat bundles of 100 each, and piled three to six tiers high on narrow, seven-foot long tables, the applications for 1,000 shares stretched nearly 120 ft, arranged end to end round the offices of Cooper Bros & Co., the Registrars. Other applications for larger amounts were heaped on the tables in the centre of the room.”
Apart from being prominent in the automotive sector, in the late 80s and early 90s, Cycle & Carriage Limited also acquired majority shareholdings in established companies such as MCL Land and Cold Storage (Malaysia), as well as launched its first residential property development, Hillview Villas in Singapore.
In 2002, Cycle & Carriage Limited became a subsidiary of the Jardine Matheson Group (“Jardines”) and the company was renamed Jardine Cycle & Carriage Limited in 2004. This firmly established Jardine Cycle & Carriage as a member of the Jardines group whilst retaining its shared heritage with Cycle & Carriage.
Today, Jardine Cycle & Carriage is a diversified group while the ‘Cycle & Carriage’ brand is used for its automotive activities Singapore, Malaysia and Myanmar. With 10 brands under its banner and over 85 facilities, Cycle & Carriage is a leading automotive group and accounts for 25% of Mercedes-Benz passenger cars sold in Southeast Asia.
Preeston expressed, “We’d like everyone, customers, employees, business partners, to be part of this Cycle & Carriage story and realise an exceptional journey along with us. As Cycle & Carriage celebrates its 120th anniversary in 2019, we remain committed to serving those who have been along this journey with us.”
Tired of waiting at showrooms for your Merc to be serviced? Well, here’s good news then, Cycle & Carriage Bintang Berhad recently launched the Mercedes-Benz Star Mobile. A first-of-its-kind in Malaysia, this new service offers customers best-in-class services with minimal wait time, conveniently at their doorstep.
The Mercedes-Benz Star Mobile, housed within a Mercedes-Benz Vito, is designed to give customers the luxury of convenience and hassle-free maintenance services for their cherished Mercedes-Benz vehicles. The services include scheduled maintenance services, wiper blade replacements, key battery or infrared replacements and battery replacements right at a customer’s doorstep, without having to drive into a service centre.
“Our customers are important to us, and we dedicate ourselves to continually learning and understanding their different needs and preferences. We aim to be a trusted dealer partner by translating our insights into innovative services and experiences that enhance the overall customer journey. The Mercedes-Benz Star Mobile is a shining example of a premium service that delivers greater convenience and peace of mind when it comes to caring for our customers’ cherished Mercedes-Benz vehicles,” said Cycle & Carriage Bintang Chief Executive Officer, Wilfrid Foo.
Cycle & Carriage is the pilot for the roll-out of the first Mercedes-Benz Star Mobile, and its service is currently available to Cycle & Carriage customers in the Klang Valley only.
In celebration of the Mercedes-Benz Star Mobile launch, Cycle & Carriage is waiving the service fee for the first three months. Customers can schedule an appointment with any Cycle & Carriage dealership within the Klang Valley to enjoy the Mercedes-Benz Star Mobile services. Along with added convenience and quality, customers are assured greater transparency with cost estimates provided ahead of services including itemised costs for required parts and labour costs. This enables customers make more informed decisions about the maintenance of their Mercedes-Benz vehicles.
“The Cycle & Carriage brand is almost 120 years and we have, in the many decades, nurtured a personal relationship with Mercedes-Benz fans and owners. The ownership experience is a journey. And Cycle & Carriage is passionate about making it an exceptional journey for every Mercedes-Benz fan,” added Wilfrid.
The Mercedes-Benz Star Mobile is manned by two qualified technicians and fully equipped with the Xentry Diagnosis system, special tools and technician hand tools to perform off site repair and maintenance jobs, and operates daily (except public holidays), Monday to Friday from 8.00am to 8.00pm, and Saturday to Sunday from 8.00am to 1.00pm.
To book an appointment, customers can call their respective Cycle & Carriage service centres or directly call The Mercedes-Benz Star Mobile hotline at +603 – 6192 9200.
