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Mercedes-Benz Malaysia Sdn Bhd (MBM) together with authorised dealer partner Hap Seng Star (HSS), today unveiled its 11th Autohaus, the Mercedes-Benz Hap Seng Star Setia Alam Autohaus (HSS Setia Alam). Complementing the German marque’s eclectic product offerings, the Autohaus launch reflects the brand’s continued drive for holistic automotive excellence, bringing the Best Products, Best Service and Best Customer Experience to its ever-growing customer fan base.

“It gives us great pleasure to celebrate yet another significant milestone with our authorised dealer partner, Hap Seng Star, the official launch of the Mercedes-Benz Hap Seng Star Setia Alam Autohaus. Driven by our customer centric strategy, we continue to expand our customer touchpoints for an unrivalled Mercedes-Benz experience, keeping the Malaysian market, our customers and fans in mind,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner (above, right).

With the addition of HSS Setia Alam, Mercedes-Benz Malaysia maintains its leading position as the largest retail network in the premium segment with 35 authorised dealerships from nine dealer groups. The result of a successful partnership between principal and authorised dealer, HSS Setia Alam, with a RM2.8 million investment, is part of the on-going RM294 million total investment by Hap Seng Star to enhance customer touchpoints nationwide. Strategically located in Setia Alam, the Autohaus extends the Mercedes-Benz brand reach to an ever-growing customer and fan base in the vicinity of Setia Alam, Puncak Alam, Kuala Selangor, Tanjung Karang and Sekinchan.  HSS Setia Alam is a brand new full-fledged 3S centre managed by 39 certified personnel well-versed in sales and after-sales.

With eight work bays installed and manned by Daimler AG certified professionals, the Autohaus is capable of servicing up to 500 vehicles a month. Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend (below, left), said, “Throughout our nearly 50 years of collaboration with Mercedes-Benz Malaysia, we have been dedicated and passionate in providing exceptional service and best customer experience to our valued customers. Today we remain as dedicated and passionate as we first started. Our strong commitment continues with this new investment in Setia Alam.” An interim facility, HSS Setia Alam embraces the Mercedes-Benz Presentation System II (MPS II) design concept and occupies a built-up area of 10,730sq ft.  Equipped with state-of-the art facilities, the complete range of Mercedes-Benz special tools and Service Differentiation, every Mercedes-Benz fan and customer can expect a seamless experience in sales, financial services and aftersales, guided by certified professionals.

Able to accommodate six showroom vehicles, the dynamic, convenient and attractive facility also offers fans and customers an up-close and personal experience with all their favourite Mercedes-Benz cars. In addition, the Mercedes-Benz Hap Seng Star Setia Alam Autohaus also houses a Star Lounge, taking customers’ comfort into consideration, and ultimately, delivering a holistic experience to each and every one who walks into the Autohaus.

The launch of HSS Setia Alam, brings the total of Mercedes-Benz Hap Seng Star Autohauses to 11 locations across the nation, reflecting a strong and thriving partnership.  Hap Seng Star’s other locations in Peninsular Malaysia include HSS Kuala Lumpur, HSS Kinrara, HSS Balakong, HSS Jalan Ipoh, HSS Bukit Tinggi Klang, HSS Puchong South, and HSS Iskandar Johor. HSS Kota Kinabalu, HSS Kuching and HSS Miri are located in East Malaysia. HSS Setia Alam is located at Lot 5, Jalan Setia Murni U13/AH, Seksyen U13, 40170 Shah Alam, Selangor. For more information, please visit www.hapseng.mercedes-benz.com.my or call +603-3359 5585.

Check this out folks! A pre-owned centre that looks better than most new car showrooms… wow. In the tradition of delivering an “exceptional automotive experience to customers”, Mercedes-Benz Malaysia Sdn Bhd (MBM) together with authorised dealer Hap Seng Star (HSS) have launched the Mercedes-Benz Certified Pre-Owned Centre by Hap Seng Star Kinrara. With an investment of RM41.6 million, this new pre-owned centre reflects the combined efforts of both principal and authorised dealer to provide customers with more options and thus forging an even greater connection to a wider customer audience for Mercedes-Benz vehicles. Nice one!

“We are pleased to launch this first standalone Mercedes-Benz Certified Pre-owned Centre by Hap Seng Star. It not only represents an extension of the Mercedes-Benz brand, but also helps us further enhance our reach to a broader customer audience. As our dealer network grows with the launch of this Mercedes-Benz Certified Pre-owned Centre, so too does our ambition to create new experiences for our customers. Our successful partnership with Hap Seng Star allows us to continue creating customer touchpoints and most importantly, bringing the Mercedes-Benz brand closer to our customers,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.

With a built-up area of 46,210 sq ft, the Mercedes-Benz Certified Pre-Owned Centre by Hap Seng Star Kinrara is able to display over 100 showroom vehicles, which makes it the biggest pre-owned centre and is managed by 24 personnel to deliver a complete one-stop solution in sales and financial services exclusively for Mercedes-Benz Certified Pre-owned vehicles. The facility is equipped with a lifestyle café, children’s playground and Mercedes-Benz lifestyle products are also available for purchase.

Commenting on the launch, Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Chief Executive, Mr Harald Behrend, said, “It gives us great pleasure to launch this standalone Mercedes-Benz Certified Pre-owned centre in Malaysia. Here, in this dedicated facility, we are able to deliver to our customers the same driving experience as owners of a new Mercedes-Benz.”

To-date, this is Hap Seng Star‘s second Mercedes-Benz Certified Pre-owned centre, the first centre was established in Hap Seng Star Balakong Autohaus in 2016. Mercedes-Benz Certified Pre-Owned Centre by Hap Seng Star Kinrara is located at No. 18, Jalan BK 1/13, Bandar Kinrara Industrial Park, Puchong, Selangor, on the same street as Mercedes-Benz Hap Seng Star Kinrara Autohaus.

In conjunction with the launch of Mercedes-Benz Certified Pre-Owned Centre by Hap Seng Star Kinrara, Mercedes-Benz Services Malaysia and Hap Seng Star officially introduced Young Star Agility Financing, a programme that offers Mercedes-Benz enthusiasts a chance to own a certified pre-owned Mercedes-Benz cars in impeccable condition and at an attractive and market price.

“With Young Star Agility Financing, we are empowering more customers with the ability to own a Mercedes-Benz vehicle. By creating a comprehensive, yet innovative financing and flexible insurance solutions, Young Star Agility Financing is customized for individuals who seek value, unrivalled benefits and most importantly, peace-of-mind coverage,” said Mercedes-Benz Services Malaysia, Managing Director, Mr Mike Ponnaz.

Under Young Star Agility Financing, Mercedes-Benz customers enjoy flexible end of agreement options and end-to-end solutions such as flexible financing, insurance solutions, service maintenance and extended limited warranty tailored to the customers’ preference. Further ensuring customers’ peace-of-mind, the future value of Mercedes-Benz vehicles will be guaranteed by Hap Seng Star.

In conjunction with the launch of Mercedes-Benz Certified Pre-Owned Centre by Hap Seng Star Kinrara, an opening carnival will be held on the weekends of the 6th and 14th October 2018. The carnival which is open to the public, allows visitors to explore the widest selection of Pre-Owned Mercedes-Benz Certified vehicles. Customers who made a booking from now until 30th November could stand a chance at winning a premier massage chair and many other valuable prizes.

“As always, we remain focused on providing our customers with the Best Products and Best Customer Experience. We will continue expanding customer touchpoints nationwide, investing in developing key areas including talent, technology, production and service,” concluded Dr Weidner.

Young Star Agility Financing is currently available at Mercedes-Benz Certified Pre-Owned Centre at Hap Seng Star Kinrara and Mercedes-Benz Hap Seng Star Balakong Autohaus. Customers can get more information by visiting https://www.mercedes-benz.com.my/passengercars/buy/used-cars/stage.module.html#

 

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