We have been looking forward to this one ever since we got the invite and the day has finally come where we managed to get our hands on the Mitsubishi Triton Athlete and take it on a proper off-road course in Tanamera, Shah Alam.
The event is open to the public and is happening from 24 to 25 June and Mitsubishi is inviting everyone to get the “Champion Xperience”. Should you choose to go, you will definitely get the excitement of a rally stage just as we did.
As soon as you enter, you’re greeted by a fleet of Triton Athletes and also displayed is an absolute legend, the Mitsubishi Lancer Evolution VI Tommi Makinen Edition. This beast is powered by a 2.0-litre 16-valve DOC intercooler/turbocharged unit with 280 PS and 373Nm of torque! It really needs no introduction other than that.
The Mitsubishi Motors Mobile Service Unit is a new after-sales service that Mitsubishi Motors Malaysia has introduced for its clients. If you’re busy and unable to schedule a regular service appointment, it will send a specially outfitted Mitsubishi Triton to come to you.
A Mitsubishi vehicle diagnostic scanner, a hydraulic jack with stand, an air compressor, and tool kits are all included in the mobile service unit. Additionally, there is space for extra components like lubricants and oil filters.
A newly revamped Mitsubishi Motors 4S Centre in Johor Bharu was recently unveiled by Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi Motors automobiles in Malaysia, and its authorised dealer MM Supreme Sdn Bhd.
With a more colourful facade and the global brand phrase “Drive Your Ambition,” the 4S Centre strengthens Mitsubishi Motors’ brand identity.
JM Auto Gallery (Alor Star), an authorised Mitsubishi Motors dealer, has been associated with the brand for 14 years and has been growing with it. Confident of continued growth, the dealership has relocated to a new site in Alor Setar, Kedah, as well as opened a new 3S centre in Langkawi.
The new vehicle market in the East Coast region of Peninsular Malaysia has historically been smaller than that of the west coast. Nevertheless, it has steadily grown over the years and now with more roads and a highway connecting more of the region to the west coast, more people are keen to have their own cars.
The development of the East Coast has obviously been watched by the car companies and they have been opening more outlets in states like Kelantan, Terengganu and Pahang. The latest to do so is Mitsubishi Motors Malaysia (MMM) which recently officially opened a new Mitsubishi Motors 3S Centre in Kemaman, Terengganu.
Words, pictures and even videos cannot convey the same appreciation of a vehicle’s capabilities in the same way as personally driving it, and Mitsubishi Motors Malaysia (MMM) understands that. To provide the experiences of its products, it has had events where the public can get behind the wheel to take a test-drive in specially prepared courses. To show more extreme capabilities of models like the Triton, they even brought in Dakar Rally champ, Hiroshi Masuoka, to provide ‘taxi rides’.
During the first quarter of 2023, there are opportunities to experience their bestselling model, the XPANDER 7-seater crossover, at the Mitsubishi XPANDER Venture Event. The first one will be held this weekend (January 14/15) at Dataran Karnival, Perkarangan Shah Alam, Selangor. The location is next to the Shah Alam Stadium (click here for directions).
Mitsubishi Motors Malaysia (MMM) finished off 2022 with a record high in sales, delivering 24,017 vehicles. Although the company’s range in Malaysia is limited to 2 models, they are so popular that, in 2022, the volume increased by 37.3% over the 2021 figure.
The record volume puts Mitsubishi Motors in third place among the non-national brands and with the Total Industry Volume expected to be over 700,000 units when the Malaysian Automotive Association releases the year’s data, the Mitsubishi Motors share is estimated to be 3.3%.
Mitsubishi owners in Kluang, Johor, now have a more convenient location to go to when they need aftersales services or to purchase their next Mitsubishi vehicle. A new Mitsubishi Motors 3S Centre (Sales, Service & Spare parts) operated by K.M. Lim Auto Sdn Bhd has opened in Taman Tasik Indah to serve the surrounding areas.
The new dealership brings the number of outlets in Johor to seven. Nationwide, the Mitsubishi Motors brand is represented by 55 outlets (out of which 50 are 3S Centres) and 56 service centres. In East Malaysia, there are 14 showrooms (7 in Sarawak and 7 in Sabah).
When Mitsubishi Motors Malaysia (MMM) was established in 2005, one of the models it offered was the Triton. It arrived at a time when pick-up trucks were growing in popularity as they could be registered for private use (earlier, they could only be registered as commercial vehicles). With its stylish design and Mitsubishi Motors’ heritage in the Dakar Rally, the Triton became one of the popular choices for Malaysians wanting a truck.
Recently, the company delivered its 100,000th Triton and commemorated the milestone by giving the customer, Muhammad Faerus, diesel for 100,000 kms which is worth RM27,000. Encik Muhammad Faerus, a solar panel installation contractor, purchased the Triton from EON Auto Mart, an authorized Mitsubishi Motors dealership in Kuala Lumpur.
“Since the Triton was introduced in Malaysia, it has proven to be one of the favourite pick-up trucks in the market with its rugged look, versatility, and good handling. It is capable in the harshest of off-road conditions but also perfect as an everyday vehicle. Our customers come from all walks of life – business owners, off-road enthusiasts, and lifestyle users. Over the years, with improved technology and functionality, it has inspired owners to take on challenges and push the boundaries in creating an exciting life journey, while fulfilling their dreams and ambitions,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia, at the presentation ceremony.
The three generations of the Triton introduced in Malaysia since 2005.
Last year, despite the pandemic and competition from rivals, the model maintained a solid market share of 22% with 9,268 units sold. Six variants are available, all imported from the Mitsubishi Motors factory in Thailand. Prices (without insurance) range from RM81,390 to RM146,600.
Contest for owners In conjunction with this achievement, MMM is running the ‘100,000 Triton Ambitions’ Contest which will commence on September 14, 2022. To participate, Triton owners need to fill up a contest survey form and submit a photo which features a Triton in it.
Their photo can be entered in one or all four of the following categories: a. The Stylo King – owner’s most memorable leisure activity with the Triton; b. Tough Champ – owner’s toughest experience with the Triton; c. Extreme Adventurer – owner’s most memorable long-distance journey with the Triton; and d. Mod Hero – owner’s coolest modified Triton
One winner from each of the four categories will win 25,000 kms of diesel (worth up to RM7,000) each. The contest form, photo submission, and detailed contest terms and conditions can be found at the MMM website at www.mitsubishi-motors.com.my.
The National Cancer Society Malaysia (NCSM) recently received a Mitsubishi Triton pick-up truck from Mitsubishi Motors Malaysia (MMM). The donation by MMM, part of the company’s Corporate Social Responsibility (CSR) practice, will help in providing NCSM’s services to rural communities around Malaysia.
NCSM, a non-profit organization (NGO) established in 1966, will use it to provide an extensive range of cancer services and support to people affected by cancer. With the Triton’s off-road capabilities, it will be able to travel further into the countryside to reach rural communities that have little or no access to cancer screening facilities.
With the Triton, NCSM personnel will be able to travel more easily in the countryside to reach rural communities to provide cancer screening servicesand support to people affected by cancer.(more…)
