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The Mitsubishi Motors network continues to grow in Malaysia with the opening of a new 3S Centre (Sales, Service & Spare parts) in Rawang, Selangor, recently. This brings the number of Mitsubishi Motors outlets in the Klang Valley to 16, with a total of 54 showrooms (out of which 49 are 3S Centres) and 55 service outlets nationwide.

The new outlet in Rawang is operated by Lofty Ambition (Rawang) Sdn Bhd which is not a newcomer as a Mitsubishi Motors authorised dealer. The company, which has been an authorised Mitsubishi Motors dealer since 2014, also operates three other outlets for the brand in Ipoh, Taiping, and Sitiawan in Perak.

Besides being strategically located to serve customers and Mitsubishi owners in the surrounding areas, the 3S facility is also accessible via the PLUS North-South Expressway, useful to note for travellers who may need assistance on their journeys.

Shinya Ikeda, CEO of Mitsubishi Motors Malaysia (right) with Sam Chang, Dealer Principal of Lofty Ambition Rawang.

The 3S centre consists of a 3-storey shoplot and has a built-up area of 4,000 square feet. It is designed in accordance with the Mitsubishi Motors’ brand identity and presents the brand’s global brand message: ‘Drive Your Ambition’.

Customers will be able to view new Mitsubishi models in the showroom while those who send their vehicles to the service centre can make use of a comfortable customer lounge which has complimentary wifi service. The service centre is fully equipped with the necessary tools for maintain Mitsubishi vehicles and the technicians have also been thoroughly trained for their work.

Congratulating Lofty Ambition for opening another Mitsubishi Motors showroom, Shinya Ikeda, CEO of Mitsubishi Motors Malaysia (MMM), said: “This goes to show the company’s confidence in the Mitsubishi brand, and commitment to further strengthen Mitsubishi’s presence and network in Malaysia. This new showroom is to serve our customers better in the Klang Valley as we see a huge potential for business growth, especially for the Triton pick-up truck and XPANDER 7-seater crossover.”

Mitsubishi Triton Phantom Plus, a limited edition of the popular pick-up truck.

Commenting on the business situation this year, Mr. Ikeda said that, during the first half of the year, MMM sold 12,261 cars, a 63% growth compared to the same period in 2021. “Our estimated market share is 4% and Mitsubishi Motors is retaining its position in the top three spot among non-national brands in Malaysia,” he added.

To know more about Mitsubishi Motors’ products and services in Malaysia or to locate an authorised dealer in the network, visit www.mitsubishi-motors.com.my.

Although the Mitsubishi Triton truck, XPANDER MPV and Outlander SUV have more ground clearance and can cross flooded stretches of road without much problem, the recent floods in many parts of the country have been extremely severe. In many areas, the water level has been so high that vehicles have been almost fully submerged. There’s no way that any vehicle can escape from damage in such an extreme condition and for owners, there will be an expensive repair bill.

To help ease this unexpected expense (especially at a time when many are facing financial challenges), Mitsubishi Motors Malaysia (MMM) has a flood relief program for Mitsubishi owners in Kuala Lumpur, Selangor, and Pahang who have suffered vehicle damage due to the floods.

Discounts on parts and labour
Under the program, Mitsubishi vehicle owners (who purchased their vehicles from authorised Mitsubishi Motors dealers) will be given a 30% discount on Mitsubishi genuine parts and a 50% discount on labour costs for all repair work done on flood-damaged vehicles at authorised Mitsubishi Motors service centres. This offer available until January 20, 2022.

Free or subsidised towing services
In addition, MMM will also support Mitsubishi owners by offering free towing services. All the owners need to do is to contact Mitsubishi Assist 24Hrs customer careline (MA24) at 1-800-88-2166 to request this service which will bring their vehicle to the nearest authorised Mitsubishi Motors service centre. In the event that they do not use MA24 and do not have insurance coverage for towing there vehicle to the nearest authorised service centre, they can still apply for rebates worth up to RM300. However, they are required to lodge a police report concerning the vehicle being caught n a flood.

“Our thoughts are with Malaysians impacted by the aftermath of the flash floods tragedy. All of our service staff and authorized dealers are ready to assist our Mitsubishi owners with their affected vehicles. We hope that this flood relief program will help ease the burden of our customers going through this difficult time,” said Shinya Ikeda, CEO of Mitsubishi Motors Malaysia.

Although Mitsubishi vehicles have high ground clearance which enables them to cross flooded roads and rough terrain, the recent floods were severe and many vehicles were damaged by water reaching above the window level.

For further information on the flood relief program, call MMM’s Customer Careline at 1-800-18-8161. To locate an authorised Mitsubishi Motors dealership, click here: www.mitsubishi-motors.com.my/service-locator/ .

Mitsubishi Motors Malaysia improves functionality of MITSUBISHI CONNECT MY app

Although many companies have focussed their CSR (corporate social responsibility) efforts on providing help to those affected by the COVID-19 pandemic, there are still many sections of society which need help, especially the under-privileged urban poor.

Recently, Mitsubishi Motors Malaysia (MMM) offered such help in the form of a Mitsubishi Triton 4×4 truck to the Dignity Farm School in Bentong, Pahang which is a one-stop holistic and community learning centre.

It will be used for the farm’s daily operations, and to provide transport for the Orang Asli to schools where they are given transformative youth education programs grounded in community building, natural agriculture, and skills development.

Mitsubishi Motors Malaysia

Helping underprivileged and indigenous community
The Triton was handed over earlier this month by MMM’s Chief Executive Officer, Tomoyuki Shinnishi. Explaining the decision to help the Dignity Farm School, Mr. Shinnishi said: “In line with the Malaysian government’s efforts to reopen schools soon with tightened and updated standard operating procedures to adhere to, we at Mitsubishi Motors Malaysia feel it is a strategic time post-lockdown to relook into how we can do more for the underprivileged and indigenous community in terms of education and health.”

“We are happy to work with the Dignity Farm School a place where skills and knowledge are connected and taught from a wellspring of sources and experiences, combining practical skills and theory in a farm setting. This, in return, will also prepare the underprivileged children in the future to enter an agricultural and tourism workforce requiring both innovation and manpower,” he said.

“The school is located in a remote area of Bentong where a 4×4 like the Triton is required. It has passed many endurance tests and we hope that it will assist the Dignity Farm School well in many of their adventures to come, no matter what the terrain,” added Mr. Shinnishi.

Mitsubishi Motors Malaysia

Activities at the Dignity Farm School.

Mitsubishi Motors CSR vision
MMM’s initiative supports the Mitsubishi Motors CSR vision for 2021 which is ‘Inspiring Lives Today for a Greater Future’. Its mission is to implement CSR activities that provide aid to support underprivileged children, and to collaborate with NGOs in promoting a sustainable economy, society, and environment.

As part of the company’s various and ongoing COVID-19 aid efforts, MMM also donated a Box of Hope containing food necessities and a bag of rice to the B40 groups in Malaysia. This effort will benefit more than 150 families across the nation.

To know more about the Triton and other Mitsubishi models available in Malaysia, visit www.mitsubishi-motors.com.my.

Mitsubishi Motors Malaysia provides essential items needed by our hardworking frontliners

Non-profit organisations (NGOs) carry out a lot of work which involves travelling to and in areas where the roads may be poor, or may not exist. Typically, they will bring various forms of aid, especially food for those who are victims of poverty or natural disasters. INSAF Malaysia is one such NGO which runs several programs to transport food items.

To help them with their mission, Mitsubishi Motors Malaysia recently contributed a Triton 4×4 pick-up truck to INSAF Malaysia. The pick-up truck, a popular model in the market, will be useful for the distribution of food bank, lunch box and rice bags to orphanages and welfare homes, as well as ‘Meals on Wheels’ where food is distributed to old folks who have been abandoned or live alone. The NGO also builds shelter homes for those hit by natural disasters and urgently need a roof above their heads.

Promoting sustainable economy, society and environment
“Our CSR vision for this year is ‘Inspiring Lives Today for a Greater Future’. While our missions are to implement CSR activities that provides aid to support underprivileged children, and to collaborate with NGOs in promoting a sustainable economy, society and environment. So when we found out that INSAF Malaysia’s humanitarian efforts is constantly striving for voluntarily action, we want to support their work by contributing a Triton pick-up truck in hopes that the NGO can go beyond the distance and to help more underprivileged families,” said Tomoyuki Shinnishi, CEO of Mitsubishi Motors Malaysia.

After receiving the Triton on behalf of INSAF Malaysia, its President and Founder, Ishak Bin Abdul Kadir, said: “We have been witnessing a dangerous trend from the number of people suffering from malnutrition and food insecurity, especially during this pandemic. Hunger is on the rise in Malaysia as we’ve seen lot of breadwinners lose their source of income which leads to the inability to put food on the table. We are doing all that we can to make sure children or families don’t go to bed hungry hence we are so glad to have companies like Mitsubishi Motors reach out to us to offer help. The contribution of the Triton pick-up truck is timely, practical and very much appreciated.”

Popular pick-up truck
The Triton provided is one of the six variants available, all imported from Thailand in CBU (completely built-up form). The model has been among the popular pick-up trucks in the Malaysian market for many years. Early last month, the Athlete version was introduced which takes over from the Adventure X as the flagship of the range. In Peninsular Malaysia, prices start from RM100,200 for the variants with 4×4 and RM79,890 with 4×2.

Visit www.mitsubishi-motors.com.my to know more about the Triton, and the locations of authorised dealerships.

Mitsubishi Triton Athlete takes over as flagship of range from Adventure X

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While official industry sales data for April 2021 has not been released by the Malaysia Automotive Association, Mitsubishi Motors Malaysia (MMM) believes that its strong sales performance during the month would put it among the top 3 positions in the non-national brand rankings for the fourth consecutive month.

The brand’s sales have been on an upward trajectory since the year began and April saw a historical high with 1,872 vehicles sold. The major contributor was the XPANDER MPV which accounted for 52% of the total sales volume. Since being launched in the Malaysian market, MMM has collected more than 10,000 bookings for the model which is assembled in Pekan, Pahang.

Mitsubishi XPANDER

Increased XPANDER production
“We are very pleased that the Mitsubishi XPANDER sales remain healthy and its demand is ahead of the number of units supplied. Despite the challenges we are facing with the recently announced Movement Control Order (MCO) or even with the Conditional Movement Control Order (CMCO) prior to MCO, we are continuing our best efforts to meet with the strong demand for the XPANDER by increasing our production capacity while maintaining a high level of product quality,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

Triton maintains strong position
The Triton pick-up truck is the other strong seller in the range locally, maintaining a market share close to 20%. The company delivered 680 units in April. including 142 units of the new Triton Athlete.

The Triton Athlete was launched in early April as the flagship of the pick-up range, taking over from the Adventure X variant. It is powered by a 2.4-litre MIVEC turbodiesel engine which produces 181 ps/430 Nm. Priced from RM141,500 (without insurance in Peninsular Malaysia), it comes with a factory warranty of 5 years, or maximum of 200,000 kms after registration.

“Although there was a decline in many economic sectors and the environmental sentiments starts to take a toll on people caused by the COVID-19 pandemic, we are relieved to see our sales remain optimistic and constantly moving towards a positive direction. We are aware that a large number of our customers aim to purchase their cars before the SST exemption expires by end of June. Despite the challenges of supply constraints, Mitsubishi Motors is working our best to meet the expectation of our customers on the delivery preference,” Mr. Shinnishi added.

Besides the XPANDER and Triton, MMM also sells the Outlander SUV which is also assembled locally at the Tan Chong plant in Kuala Lumpur. It is available in two variants with a choice of 2-litre of 2.5-litre engines.

Visit www.mitsubishi-motors.com.my to know more about Xpander and other Mitsubishi vehicles in Malaysia.

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Mitsubishi Motors Malaysia (MMM) kini menerima tempahan bagi Mitsubishi XPander, menjelang pelancaran pada November ini.

Tempahan bagi kenderaan jenis ‘crossover’ dengan tujuh tempat duduk itu kini boleh dibuat di setiap pusat pameran rasmi Mitsubishi seluruh negara.

Mitsubishi XPander dikuasakan dengan enjin (blok aluminium) 1.5L MIVEC yang menjana 105hp pada 6,500rpm dan 141Nm pada 4,000rpm dan digerakan menerusi transmisi 4-kelajuan automatik.

Bahagian luar XPander meneruskan kesinambungan rekaan ‘Dynamic Shield’ yang terdapat pada semua model Mitsubishi di samping pakej lampu LED dan rim aloi 16 inci dua-tona (dual-tone).

Bagi menjaminkan pemanduan selesa, XPander turut menawarkan 205mm ‘ground clearance’.

Sementara itu, bahagian dalam pula memfokuskan terhadap memaksimumkan ruang bagi keselesaan penumpang dengan ketinggian 1,730mm, panjang 4,475mm dan lebar 1,750mm sekaligus menjaminkan keluasan ruang kaki.

Mitsubishi XPander juga merupakan satu-satunya kereta dalam segmennya yang membolehkan tempat duduk barisan kedua dan ketiga dilipat sepenuhnya bagi menawarkan ruang letak barang yang lebih luas.

Model ini turut dilengkapi dengan ruang simpan pelbagai guna, side pocket di barisan ketiga, cup holder, cargo floor box, dan ruang letak barang lain.

Manakala ruang infotainmen hadir dalam bentuk paparan 9′ yang menyokong Apple Carplay dan Android Auto.

Antara ciri keselamatan ditawarkan adalah:

  • beg udara SRS
  • Anti-lock Braking System (ABS)
  • Electronic Brake-Force Distributor (EBD)
  • Active Stability Control (ASC)
  • Brake Assist System (BA)
  • Hill Start Assist (HSA)
  • Rest Reminder
  • Brake Override System (BOS)

Menariknya, MMM turut menawarkan pakej istimewa yang merangkumi All Around Monitor (ARM), Driving Video Recorder (DVR) dan kerusi kulit.

Sementara itu, pelanggan di Johor dan Perak boleh melihat Mitsubishi XPander dengan lebih dekat seperti dibawah:

  • 23-25 Oktober – Toppen Mall, Johor Bahru
  • 29 Oktober – 1 November – Ipoh Parade, Perak

BHPetrol Euro5 Diesel

Mitsubishi Motors Malaysia (MMM) reports that the company’s volume seller, the Mitsubishi Triton, recorded a 22.2% market share from January to July 2020, accounting for the bulk of the 4,008 units of Mitsubishi vehicles sold during the period. For the same period in 2019, the Triton’s market share was 16.9%.

The Triton is now in top position in the double-cab pick-up truck segment in three states – Melaka, Penang and Kedah.

Mitsubishi Triton

Market share improvement
In overall performance, MMM saw its market share growing to 1.7% of the Total Industry Volume between January and July in spite of difficult market conditions, especially the long period of businesses being closed in compliance with the Movement Control Order.

“MMM is pleased to see positive sales take off after being under pressure by the unprecedented COVID-19 pandemic. This is driven largely by the 100% sales tax exemption from the government which applies to both our locally-assembled SUVs the ASX Compact SUV and Outlander seven-seater SUV. The good sales also reveal brand and customer’s loyalty in these very tough times,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

Mitsubishi XPANDER
Coming to Malaysia soon…

New model launch soon
Mr. Shinnishi said that MMM is very excited for a thrilling year ahead with the introduction of the Mitsubishi XPANDER.  “The 7-seater crossover will provide us with a solid base to maintain strong sales momentum until the end of the year. The demand and success of the new Mitsubishi XPANDER in our neighbouring ASEAN countries reflects on how well-suited this car is to meet the needs of customers and we’re confident that this impressive XPANDER will capture the heart of Malaysians,” he added.

In preparation of the introduction of the Mitsubishi XPANDER, selected number of Mitsubishi showrooms will be upgraded to Mitsubishi Motor’s latest Visual Identity (VI) this year to maintain the company’s leading position in providing excellent aftersales customer service.

For more information on the new XPANDER or other Mitsubishi models sold in Malaysia, visit www.mitsubishi-motors.com.my.

MITSUBISHI CONNECT adds convenience to the ownership experience for Mitsubishi owners

PISTON.MY

For some time now, Mitsubishi Motors authorized dealerships around Malaysia have been undergoing a transformation in their appearance and presentation to conform to the new brand Visual Identity (VI). The change has been progressively introduced to some 5,000 dealerships worldwide since 2019.

The move is based on the new brand message ‘Drive your Ambition‘ and is intended to provide a better customer experience in a high quality retail environment and to strengthen Mitsubishi Motors’ brand image.

The new VI features black, white and grey colour schemes with red dynamic lines as an accent. The uniform design will also ensure a coherent experience for customers across all points they touch the brand, from motor shows, websites and brochures to the dealership.

Mitsubishi Motors Melak

The architecture reflects the new Corporate and Visual Identity, with a ‘Dynamic Slope’ as a signature element to present the robust and dynamic image of the brand. Inside, the showroom is designed to provide a better customer experience, while the cars are presented to make sure they’re seen as the stars.

First in Melaka
To date, 20 of the dealerships in Malaysia feature the new VI, with the latest being Sing Kwung Jidosha in Melaka. Sing Kwung Jidosha, located in Taman Industri Malim Jaya, is the first Mitsubishi Motors showroom in Melaka with the new VI. As a 3S facility, the dealership offers sales, service and spare parts under one roof.

BHPetrol Euro5 Diesel

With a built-up area of 10,000 square feet, the upgraded 3S Centre houses a comfortable customer lounge with wifi and sufficient space to display up to 4 vehicles. Its service centre is fully-equipped workshop and can handle up to 5 vehicles daily.

There is also a Body and Paint facility which provides repair and refinishing services. Needless to say, any parts replaced are genuine Mitsubishi Motors parts or approved by the manufacturer. The technicians also use advanced diagnostic tools and Special Service Tools to ensure that the work done is up to the brand’s high standards.

2020 Mitsubishi Triton Quest
The Triton Quest, one of the variants in the popular pick-up range.

“I would like to thank Sing Kwung Jidosha, for successfully completing this showroom with a new Mitsubishi Motors VI! With an enhanced brand image, this represents our commitment to put customers as the foremost priority, providing them with a seamless experience when they visit our showrooms, and in a more comfortable ambience,” said Tomoyuki Shinnishi, CEO of Mitsubishi Motors Malaysia.

Click here for other news and articles about Mitsubishi Motors.

PISTON.MY

Although accounting for 65% of the commercial vehicle segment, sales of new pick-up trucks in Malaysia fell by 21% in 2019, lowering the total volume to 35,121 units from 44,443 units in 2018. Likewise, for the models assembled locally, there was also a drop of 27.1% as companies scaled back production in the light of reduced demand.

While the decline was partly due to challenging economic conditions and uncertainty of projects continuing, the shift in consumer preference to SUVs could also have been a factor. While sales of new passenger vehicles grew by 1.2%, sales of new SUVS rose by 14.9% compared to 2018.

Mitsubishi Triton

Market share rose to 16.5%
Despite the downturn in pick-up truck sales, Mitsubishi’s Triton model registered an increase of 2.4% (compared to 2018) during the year with 5,792 units sold. The higher volume also captured a market share that was 3.8% more at 16.5%.

“MMM will continue to provide the best-handling pick-up truck from our flagship model – the Triton Adventure X – to the Triton Quest 4×2 in order to meet our customers’ daily work and leisure requirements. We are confident of achieving our Triton sales target and that Mitsubishi Motors Malaysia will provide top-notch customer service to all its customers,” said Tomoyuki Shinnishi, CEO of Mitsubishi Motors Malaysia (MMM).

Mitsubishi Motors dealership
A Mitsubishi Motors dealership in Sabah

“Our achievement in 2019 included being ranked No. 1 in the J.D. Power 2019 Malaysia Customer Service Index (CSI) Mass Market Study. It was the second consecutive year for MMM to be ranked at Number One, while it has remained in the top three positions for 5 consecutive years,” Mr. Shinnishi said.

He added that in terms of sales, MMM was ranked among the top two in the 2019 J.D. Power Sales Satisfaction Index (SSI). “These results were a reflection of owners’ satisfaction which was experienced at the authorized service centres of the Mitsubishi Motors Malaysia network,” he explained.

Mitsubishi Triton

Boost in sales helped by new generation
The growth in pick-up sales was attributed to the introduction of the new generation of the Triton which has contributed to 71.2% of the overall business of MMM. “We launched the new generation in January and besides the new ‘Dynamic Shield’ design concept, it has improved quality, advanced safety features and maintains the DNA of the best handling pick-up truck,” said Mr. Shinnishi.

“Subsequently, in November, we upgraded the range-topping Triton Adventure X and Triton AT Premium with more accessories. The company also launched the new Triton Quest and Limited Edition Triton Knight to complete the Triton line-up,” he added.

Mitsubishi Outlander and ASX
Besides, the Triton, the Mitsubishi Motors range in Malaysia also includes the Outlander and ASX.

The Triton, with prices starting from RM79,890, is the only pick-up in Malaysia with a long warranty of 200,000-km (or maximum of 5 years). It certainly reflects the confidence that MMM has in the quality and durability of the vehicles which are imported from Thailand in CBU (completely built-up) form.

Visit www.mitsubishi-motors.com.my for more information about the latest Triton and the location of authorised Mitsubishi Motors showrooms throughout Malaysia.

Limited edition Mitsubishi Triton Knight for same price as Triton Adventure X

PISTON.MY

 

 

Pick-up trucks used to be just workhorses, vehicles that were bought for business purposes and therefore did not need much by way of features, comfort or performance. They were also priced cheaply because they didn’t have the luxuries of a passenger car. When the regulations in Malaysia changed in the late 1990s to allow private registration of such vehicles, their popularity rose but the new group of people who bought pick-ups wanted the comforts of their passenger cars. So the manufacturers began to add more and more car-like features and even safety systems comparable to passenger cars.

However, at the entry-level end, businesses still wanted a workhorse, something tough and capable in rough conditions to do hard work. And they naturally wanted a low price since they would buy many units. This led to companies offering variants that were fairly simple with basic specifications and even the drivetrain was 4×2 (rear wheel drive only), saving cost and weight and also having lower consumption.

To cater to this end of the market, Mitsubishi Motors Malaysia (MMM) imported the Mitsubishi Triton Lite from Thailand in 2008, in the process introducing the low-rider version to Malaysia. The low-rider pick-up truck is lower and that makes loading more convenient. As mentioned earlier, being intended for the entry-level end, the Triton Lite was priced low and also equipped minimally (though not as spartan as the earlier pick-up trucks).

2019 Mitsubishi Triton Lite update

2019 Mitsubishi Triton Lite

The Triton Lite found its own niche in the market and as generations changed, MMM maintained the variant in the Triton range. Today, the company presented an updated version –  now called the Triton Quest – to the media which has freshened looks with the distinctive Dynamic Shield front end. Though this variant has been around since the new generation was launched, the new looks now make it a workhorse that also looks good enough for use as personal transport. Those who want to enhance the looks can obviously install accessories (especially since they have saved money by choosing the cheapest Triton variant).

2019 Mitsubishi Triton Lite

Under the bonnet is a 2.5-litre commonrail turbodiesel with an output of 110 ps/200 Nm, with power delivery going only to the rear wheels (4×2) through a 5-speed manual gearbox. While 4×4 is desirable, if the vehicle is mainly used on hard surfaces, 4×2 is not that disadvantageous.

MMM highlights the massive 970 kgs of load capacity of the Triton Quest and the cargo deck floor area as being the largest in the low-rider category. In spite of the large area, the cabin is still spacious, thanks to the J-Line profile which allows for good rear room. There’s also additional storage space in a compartment that cannot be seen as it is under the rear seats.

2019 Mitsubishi Triton Lite

2019 Mitsubishi Triton Lite

Features-wise, the latest Triton Quest can be said to be generously equipped for the asking price. Safety features and systems such as dual front airbags and ABS with EBD are present and occupant protection is assured by the strong RISE (Reinforced Impact Safety Evolution) body structure.

Priced at RM79,890 (without insurance), the latest Triton Quest comes with a 5-year (or maximum of 100,000 kms) warranty. It is available only in white but a Pearl White finish. This is unusual as entry-level variants usually come with a basic white colour to minimize production costs.

(more…)

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