It’s been 10 years since Petron Corporation, the largest oil refining and marketing company in the Philippines, acquired ExxonMobil’s downstream businesses in Malaysia. In the years that followed the acquisition, petrol stations with the familiar Esso and Mobil branding became Petron stations across the country.
The station along the MRR2 at Selayang in Selangor was the first service station to have the Petron corporate identity in 2014. Its dealer, Mohd Azhar Ismail, still remembers greeting his customers “Hi! Selamat Datang ke Petron!” with a smile on his face on the opening day. Since then, about 200 more service stations have been added to Petron Malaysia’s retail network.
The first Petron station to start operations in Malaysia.
“We mark a significant milestone as we celebrate our 10th year. As we trace our humble beginnings, we can proudly say that Petron Malaysia is now one of the country’s leading oil companies. Since day one, we’ve remained committed to take new chances, aspire towards excellence, and move past the recent challenges that we’ve conquered together. We owe this to our customers, employees, partners, and other stakeholders who have all been part of this remarkable journey,” said Petron Malaysia’s Chairman Ramon S. Ang.
Products and services for various sectors
The company has solidified its commitment to provide consistent, quality products and services to its customers. Its range of fuels include the only RON 100 petrol in Malaysia (introduced in January 2016), liquified petroleum gas (LPG) for domestic and commercial use, and lubricants for consumer, commercial and industrial purposes. Many of its stations also have car-care centres and, of course, convenience stores.
Petron is still the only brand offering RON 100 petrol which it introduced in 2016.Convenience stores at Petron stations provide motorists with all their needs for short or long journeys.
Petron Malaysia has also made it part of its mission to integrate sustainability practices into its operations – closing gaps to embrace economic, environment, social and governance agendas, and to deliver more value to its stakeholders and build a better future.
Major investments
As part of its economic sustainability, the company completed two major investments at Port Dickson Refinery (also acquired from ExxonMobil) in 2021. The Diesel Hydrotreater unit produces diesel with lower sulphur content meeting Euro5 specifications, while the Marine Import Facility 2 caters to bigger vessels thus reducing frequency of imports. Both projects contribute to reducing Petron’s carbon footprint in line with the company’s philosophy to ‘Protect our environment today for a better tomorrow’.
Petron’s two major investments at the Port Dickson Refinery in 2021 have been the Diesel Hydro Treater unit (above) and the Marine Import Facility (below).
Petron also has a palm methyl ester plant with a biodiesel production facility to ensure the uninterrupted supply of cleaner diesel for the nation. The Lumut PME plant was recently awarded as a Runner-up in the Renewable Energy – Biofuel Award.
Throughout the pandemic, Petron partnered with various private entities and non-government organizations such as MERCY and Uncle Kentang to mobilize its fuel, LPG and engine oil donations for underprivileged communities. When the country was recently hit by heavy floods, Petron was also at the forefront of bringing much-needed aid to affected stakeholders.
To thank its loyal customers and partners, Petron is launching the TENtu Happy celebration on April 2, 2022 at all its stations nationwide from 10 am to 2 pm.
In conjunction with the Rainforest Challenge 2019 which is currently happening in the state of Kelantan, Petron Malaysia decided to organise the Petron TriAction Advantage Performance Run Media Road Trip for media members to experience one of the world’s top 10 toughest motor races. (more…)
WeChat Pay Malaysia and Petron Malaysia recently announced a collaboration that will allow motorists to pay using the WeChat Pay Malaysia e-wallet at 239 Petron service stations and gradually nationwide. The initiative is part of WeChat Pay Malaysia and Petron Malaysia’s commitment to enhance customer experience by providing ease of transactions at stations. This collaboration marks the first of ‘e-wallet payment option at the service stations in Malaysia’ made possible by WeChat Pay Malaysia. You can see the list of 239 “WeChat payment accepted” Petron stations in this downloadable link: Petron Service Stations List (239)
WeChat Pay is one of the most widely used payment methods in China, and is fast gaining popularity in Malaysia. The e-wallet only requires users to flash the phone at the counter, thus allowing customers to go cashless and even cardless. According to WeChat Pay Malaysia Chief Executive Officer Jason Siew, “We believe in forging collaborations, which help us deliver the best experiences to our customers. This collaboration with Petron will further encourage the growth of cashless payments in Malaysia. We will continue to strategically expand our collaboration for WeChat Pay to provide greater flexibility, access and choice for customers while enabling an easy and safe payment experience.”
Ministry of Domestic Trade and Consumer Affairs Deputy Secretary General (Domestic Trade) Yang Berusaha Tuan Badrul Hisham Bin Mohd and Petron Head of Retail Business Mr Choong Kum Choy were present to officiate the launch of the WeChat e-wallet at Petron service stations. Speaking about the collaboration, Mr Choong said, “We are very excited to introduce WeChat Pay Malaysia at Petron service stations. We are confident that customers will enjoy this new safe, easy, and convenient e-wallet shopping experience. Customers’ convenience has always been our priority and the partnership with WeChat Pay Malaysia allows us to offer secure and wider payment choices for our valued customers.”
“We hope that more consumers will have the opportunity to experience Petron’s Fuel Happy hospitality, while gaining more satisfying rewards using Petron fuels and from the services we have introduced. This is in line with our commitment to provide consumers more benefits and rewards,” continued Choong. “This initiative is also in line with our strategy moving towards a cashless society whilst leveraging on the rise of e-commerce and the efficiency of Malaysia’s payment systems with electronic payments to create more rewarding customer experiences,” said WeChat Pay Malaysia Chief Executive Officer Jason Siew.
Bringing together this collaboration between Petron Malaysia and WeChat Pay Malaysia is Revenue Monster Sdn Bhd, a payment solutions provider and the first appointed merchant acquirer of WeChat Pay in Malaysia, to facilitate WeChat Pay transactions. Additionally, the company also offers progressive and comprehensive products and solutions, such as a remote terminal management system for centralised business operations, customisable food-ordering management services, together with an integrated management portal that allows merchants to manage its own Facebook Messenger and WeChat social broadcasts to publish promotions and manage customer loyalty programmes.
For more information on WeChat Pay MY and the campaign, visit WeChat Pay MY’s Official Facebook page (https://www.facebook.com/WeChatPayMY.official) or Petron Malaysia’s Official Facebook page (https://www.facebook.com/PetronMalaysia/) and Instagram page at @petron_malaysia.
Another day, another roadtrip! Following closely on the heels of the one recently organised by BHP(<–link), Petron Malaysia recently organized an exclusive media drive to demonstrate its advanced additive formulation performance, TriAction Advantage in its best-selling and popular everyday fuel, Petron Blaze 95. Yup, you read that right, only Petron’s RON95 would be used for this run.
Dubbed the PetronTriAction Advantage Performance Run Media Road Trip, 14 of us motoring media, including yours truly, travelled approximately 280 kilometers on a 7-hour journey starting from the Petron MRR2 Selayang service station in Kuala Lumpur (near Batu Caves), with stopovers at Kuala Gandah and Temerloh before concluding the trip at Gambang, Pahang. And thanks to the use of B-roads, we had the chance to really experience Petron Blaze 95 formulated with TriAction Advantage.
That being said, I did mention to the good people at Petron that in order to really feel any difference, it would have been better to use our own cars, because the Honda CR-V that I drove (Car 4, below) was just epically good on this drive, so I’m not sure if it was because of the Blaze RON95 petrol, or the fact that the new CR-V is just so damn good! Petron said they would consider my suggestion for 2019, so fingers-crossed.
“We are thrilled to have our annual media road trip for the participants to experience our most popular everyday fuel Blaze 95 and our advanced fuel additive technology, TriAction Advantage. This will be our fifth consecutive road trip with the media as part of our fuel happy promotion of our innovative fuels and the first-rate customer service at our stations,” said Choong Kum Choy, Head of Retail Business.
One of the key messages imparted by Petron during this event was the fact that all its grades of fuel, be it Blaze RON 95, 97 or 100 (photo below) all have the TriAction Advantage formula, which includes a Synthetic Detergent that cleans and keeps the engine clean within 2 full tanks, a Friction Modifier that reduces the friction between the piston and cylinder wall, and a Combustion Enhancer that results in a cleaner, more complete and more efficient burn.
Here’s what Petron had to say about the drive….
The 2-day TriAction Advantage Performance Run Media Road Trip was only powered by Petron Blaze 95 while the participants’ rides were furnished exclusively by well-known car companies Euromobil Sdn Bhd, Honda Malaysia Sdn Bhd and Perodua Sales Sdn Bhd. Driving through the ‘backbone’ of the central Peninsula, the convoy cruised at a comfortable speed of 60-110 km/h (Hahaha! No we didn’t! especially the Myvi… – CW) in their Audi A6 and Q3, Honda CRV and Perodua Myvi. Changing from two-way to single-lane roads and maneuvering between winding mountainside roads, the media had the opportunity to test the power and efficiency of Petron Blaze 95 with TriAction Advantage.
Stopping at Kuala Gandah Elephant Sanctuary for a quick break, the road trippers continued their journey until Temerloh for the authentic traditional Patin Tempoyak meal. The vehicles refueled at Petron KM 3.5 Mile Jalan Gambang. “The media road trip highlights Petron’s superior Blaze 95 RON fuel which is powered with our advanced additive technology, TriAction Advantage that gives better engine protection, better mileage, and better power,” said Choong.
UTM gets involved…
To highlight the efficiency of Blaze 95, Petron collaborated with the Automotive Development Centre from the Universiti Teknologi Malaysia Engineering Faculty to measure and validate (above) the fuel performance and consumption of each participating car. In a product sharing session, participants were introduced to the Petron Technical Service team headed by Chew Choy, who shared product information of Petron products, namely Petron Blaze 100 Euro 4M, Petron 97 Euro 4M, Petron Blaze 95 and the TriAction Advantage formulation. You can see the official results below, tabulated from Petron Selayang to Petron Gambang 3.5 stations.
(Please note that Car 4: Honda CR-V that I drove is in second most fuel-efficient place! – CW)
“The TriAction Advantage formulation provides better power, better mileage, and better engine protection as it comes from the combined action of the detergent, friction modifier and organic combustion enhancer additives in the fuel,” said Chew Choy, Senior Technical Service Advisor at Petron. The detergent in TriAction Advantage helps clean up and keep the engine inlet system clean, enabling the vehicle’s engine to operate at maximum efficiency. Vehicles can experience better power and fuel consumption with TriAction Advantage’s friction modifier which helps reduce friction between the piston and cylinder wall.
Chew further mentioned that aftermarket bottled ‘additives’ are not required if you use Petron Blaze, because all the additives you’d need are already in the fuel.
TriAction Advantage also contains an organic combustion enhancer, a metal free and ashless organic compound to improve the combustion of gasoline fuel. It creates a catalytic reaction, which breaks down long molecular chains, enabling more oxygen to combine with the carbon molecules, thus resulting in the fuel to burn completely, giving better mileage and less harmful emissions.
Choong added, “Petron’s Blaze 95 reaffirms our goal to provide innovative products to enhance our customers’ driving experience. Our fuels provide better protection, better economy, and reduced harmful emissions to the environment. We want to continue delivering world class fuels and services to all of our customers.” The annual Petron Road Trip event is a fun and enjoyable long-distance journey for exclusive press members to experience the world-class products and personalized services offered only at Petron service stations.
While testing the performance of the fuel, guests will be taken on exhilarating highway and cross-country drives with stop-overs at some of the country’s best places to visit. The first Petron Road Trip was in 2015 held in line with the introduction of the Petron Blaze 97 Euro-4M gasoline nationwide. To-date there are 620 Petron stations nationwide.
Michelin has joined Petron in its effort to communicate and impart road safety advocacy in universities around Malaysia. The objective of the ROAD SAFETY PROGRAM for Michelin is to educate and create awareness amongst the younger generation, as tyres are the first line of defence on the road, it is very important to ensure that these tyres are in good condition for better safety on the road. Other partners for this program include Road Transport Department (JPJ), Road Safety Department Malaysia (JKJR) and other private companies.
University students with Miss Nora Guitet, Public Affairs & Corporate Communication Director (Michelin – Indonesia, Malaysia, Singapore & Brunei Darussalam) at the Petron Road Safety Program with Michelin Malaysia as one of its partners
“Michelin has always been a strong advocate of safety – we place the utmost priority in ensuring our tyres are the safest on the road, in all conditions. The team is very pleased to be a part of this program as it is in line with our own road safety campaign,” shared Miss Nora Guitet, Public Affairs & Corporate Communication Director (Michelin – Indonesia, Malaysia, Singapore & Brunei Darussalam).
She further added, “Being at UMP and UNISZA these past two weekends gave us first-hand opportunity to raise awareness that tyres are an essential part of road safety. Our aim during this program is to educate students on tyre care and maintenance to ensure they know the steps and precautions to take to be safe on the road.”
Michelin and Petron together with other partners have successfully completed the ROAD SAFETY PROGRAM in Universiti Malaysia Pahang (UMP), Universiti Sultan Zainal Abidin Terengganu (UNISZA) and Universiti Selangor (UNISEL). The program will continue at Universiti Teknologi MARA (UITM) Seremban, Universiti Tenaga Nasional (UNITEN) Selangor and Universiti Teknologi Malaysia (UTM) Skudai Johor from October through December.
In the world of high endurance 4×4 Jungle Adventure Expedition of the Rainforest Trophy Malaysia 2018, it’s all about power, skill, and toughness. Powered by Petron Turbo Diesel Euro 5, the Rainforest Trophy calls for teamwork, endurance, and some mad off-road driving skills from its participants in the jungles of east coast Malaysia. (more…)
“Are you nuts?” (lu gila ka?) Spoken colloquially with a hint of Chinese accent and coming from your mechanic, whose knowledge of your bike far surpasses that of your own, one would probably think long and hard about embarking on a 400+km roadtrip, with a bike older than 80% of you reading this…
But that was the plan. You see, having procured this 1983 Suzuki Katana 750almost a year ago, I’d not had a proper ‘shakedown’ ride on it, ever since the ‘must-do’ restoration was completed, and the invite for the Petron “Fuel Happy” Media Ride 2018 seemed like the best time to do it. Or was it…
The plan was for bike media to use their own machines to experience the attributes of Petron’s BlazeRON100 fuel, for a journey from KL to Penang and back again. And the said machines had to be 500cc and above. I guess this time my trusty Sym200 “Scootourer” would be staying home…
Before we get to the ride itself, we need to clear the air about RON. What’s RON? RON is actually an acronym that stands for Research Octane Number, and represents the fuel’s ‘knock-resistance’, or premature ignition / detonation. This happens when fuel in the combustion chamber explodes after compression, but before the spark-plug can properly ignite it. And this can result in engine damage. The higher the RON number, the more adept it is at eliminating this pre-detonation, and in the long run, preserve your engine longer.
Petron Blaze RON100, which meets EURO 4M standards, utilizes a “TriAction Advantage” formula comprising an Organic combustion-enhancer for a cleaner and better burn with no pre-detonation, a Fully-synthetic detergent additive that cleans and stops deposits from forming for increased engine protection, and a Friction-modifier which reduces the friction between engine parts. So long story short, is RON100 worth using? Yes. Can it be used in any car or bike? Yes. Or rather I was about to find out about the latter anyway…
The Suzuki Katana 750 from the early 80’s predates every gizmo and gadget you currently own. It even predates the Internet and Emails for God’s sake. Mobile phones, not even Smartphones, didn’t even exist yet when this bike first appeared. Its Hans Muth design seems to have endured over the years, and even three decades on, it still looks contemporary set against a backdrop of newer and more technologically advanced motorcycles.
I did have my reservations though to be honest. This was after all a rather long ride, on a ‘grandfather’ of a bike. Let me clarify that; in the biking world where anything over a decade is considered old, this bike was ancient among the rest.
So there we were, about 16 of us, all on large capacity bikes, ready to hit the highway after a full-tank of RON100, graciously supplied by our hosts Petron Marketing. Having only been using RON95 for the Kat, I was curious to see what benefits I could feel from switching to RON100; and no the petrol-tank didn’t need to be drained before filling-up with RON100.
It was only after the second fill-up that I managed to feel some discernible difference in the way the old bike was performing, I guess by this point about 200km from the flag-off, every remaining drop of the previous RON95 had burned through the system, leaving only Blaze RON100 in the tank.
It was during this time that I distinctly felt the throttle response to be much quicker than before, as well as roll-on acceleration. I decided against testing if the top-speed had increased significantly, for lets face it, you’d don’t enter a geriatric into a 100m sprint with Usain Bolt.
One thing I was certain of though, was that the engine was (and still is) running a lot smoother, and the bike seemed more eager to rev. I’m really going to have to try RON100 in my Sym200 scooter, because at a mere 171.2cc, any advantage in any fuel going through that tiny engine will be felt instantly.
In conclusion, over the span of two days and a few hundred kilometres, I think it’s safe to say that we were all collectively impressed with Petron’s Blaze RON100 fuel. All the bikes made it, there wasn’t a single issue with any of them, and I’m extremely happy to say, that included the old Suzuki Katana too.
Photo by Hezeri Samsuri
For a closer look at some of the bikes that attended this ride, have a look at this video from our friend Hezeri Samsuri atCareta.my:
Many thanks to the Petron Marketing team (above) for organising this ride, and for giving us the opportunity to sample first-hand the benefits of RON100! – Chris Wee.
NB: In case you didn’t know, Petron also produces engine oils for bikes in different grades, and to learn about them in more detail, click the links below: (photos of the oils are in the gallery below)
For more information about Petron products, log on to www.petron.com.my.
Petron “Fuel Happy” Blaze RON100 Media Ride Photo Gallery…
The FULL Details from Petron…
PETRON BLAZE 100 POWERS FUEL HAPPY ROAD TRIP FOR 2-WHEELERS
Petron held a Media Test Ride road trip exclusively for motor bikers to allow them to experience the high-performance benefits of Petron Blaze 100 Euro 4M.
Selected media on board 15 motorcycles of their own, in different brands and models participated in the Media Test Ride as part of a two-day road trip fueled by Petron Blaze 100 Euro 4M. The team traveled across more than 300 kilometers of PLUS North-South Expressway from Kuala Lumpur to Penang, maneuvering through long and hilly stretches of the expressway. The road trip was flagged off by Mr. Danny Chen, Marketing Manager at Petron MRR2 Selayang, while En. Mohd Shaibi Ahmad Hijazi, Retail Sales Manager served as the event’s spokesperson.
“The road trip gave us the opportunity to show the high-performance benefits of our Petron Blaze Euro 4M on two-wheelers. The results affirmed its superior capability and efficiency, giving motorcycle and motorbike riders a smoother and better drive, as well as greater value for money. We are pleased to note that our participants thoroughly enjoyed their ride and had a Fuel Happy experience,” said Pn Faridah Ali, Head of Retail Business.
The journey kicked off at Petron MRR2 Selayang station before turning towards PLUS Expressway going to Penang. The group had a stopover at Tapah PLUS R&R before refueling with Blaze 100 at Petron Station Bercham in Perak. The ride continued on PLUS Expressway moving towards Taiping where they exited for lunch. Petron Jalan Hussein Onn (Sg Dua) served as the next refueling station before reaching Penang Island via Penang Bridge.
Now on its fourth year, Fuel Happy Road Trip is especially organized for members of the media to give them the chance to experience the benefits of Petron’s world-class fuels, as well as its trademark personalized customer service. In testing the fuel performance, participants take on highways and cross-country drives to some of the country’s best places. They can also enjoy the benefits of Petron Miles card for redemption of fuel and Treats items.
“Since launching Blaze 100 in January 2016, we have been receiving positive feedback from customers. Its unique Tri-Action Advantage guarantees more power, better engine protection, and better mileage, while low sulfur content making it environment-friendly. Blaze 100 proves our commitment in delivering innovative products and services for our valued customers,” continued Pn Faridah.
From 7 pilot stations, Petron Blaze 100 is now available at 71 stations nationwide and soon in more stations to meet growing market demand.
About Petron Malaysia: Petron Malaysia is a leading company in Malaysia’s downstream oil market. Its 88,000 barrel-per-day Port Dickson Refinery produces a wide variety of world-class fuels which is distributed through 8 terminals strategically located across the country. Through more than 580 stations nationwide, it retails premium fuels namely Blaze 100 Euro 4M, Blaze 97 Euro 4M, Blaze 95, Turbo Diesel Euro 5 and Diesel Max. Petron is committed to its vision to be the leading provider of total customer solutions in the oil sector and allied businesses.
