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Proton Menambah Aliran Pendapatan Melalui Perniagaan Baru

Dalam usaha Proton untuk terus memperluaskan perniagaan, jenama automotif nasional sedang mempelbagaikan operasi dan aliran pendapatannya dengan meneroka peluang di dalam dan di luar ekosistem automotif. Peneraju usaha ini adalah Proton Global Services (PGS), anak syarikat milik Proton Edar, yang dalam masa yang singkat mengukuhkan dirinya sebagai penyumbang utama kepada rangkaian perniagaan Proton.

Ditubuhkan pada tahun 2021 dengan hanya satu outlet makanan dan minuman dan barangan cenderahati, PGS telah meluaskan skop operasinya dengan kini merangkumi enam bidang utama, iaitu Gaya Hidup, Kejuruteraan, Latihan, Tenaga Baharu, Logistik dan R3 Motorsports. Dipimpin oleh Ketua Pegawai Eksekutifnya, Lee Yeet Chuan, pendapatan telah meningkat secara eksponen daripada kurang RM1 juta pada tahun 2021 miningkat pula 19 kali ganda pada akhir tahun 2023.

Bagi pembeli dan peminat Proton, bidang perniagaan yang paling ketara ialah bahagian Gaya Hidup dan R3 Motorsports. Yang pertama untuk menguruskan perniagaan Proton Café dan barangan Proton manakala yang kedua menumpukan pada membangunkan varian prestasi dan menjalankan aktiviti perlumbaan Proton.

Proton Café yang dilancarkan pada tahun 2021 menawarkan kopi premium dan makanan kepada pelanggan dalam suasana yang santai. Setakat ini, 16 cawangan beroperasi di pengedar Proton dengan rancangan untuk mengembangkan jejak perniagaan kepada 25 cawangan menjelang tahun 2025. Bagi barangan cenderahati, barangan berjenama Proton sudah lama dijual, tetapi PGS telah mula pengkomersilan. Bagi memenuhi permintaan untuk barangan berjenama Proton dan R3, kini terdapat 20 rakan kongsi barangan Proton di seluruh negara serta kedai maya di protonmerchandise.com untuk jualan dalam talian.

Bahagian perniagaannya yang paling dikenali, R3 Motorsports meraikan ulang tahunnya yang ke-20 pada tahun 2023 dengan pelancaran Proton X50 R3 edisi Ulang Tahun Ke-20. Tahun ini mereka memberi tumpuan untuk membangunkan kereta lumba Proton S70 R3 dengan matlamat untuk menyertai perlumbaan S1K, dan meningkatkan jualan minyak pelincir R3 berprestasi tinggi.

Selain meneroka peluang jualan komersil, PGS juga menjalankan projek dalam ekosistem Proton. Ini membolehkan syarikat induk menerima hasil tambahan kerana keuntungan dikongsi dengan Proton Edar. Contoh projek sedemikian termasuk menukar lampu di casting plant Proton kepada unit penjimatan tenaga yang lebih cekap dan membekalkan perabot serta mentauliahkan ruang pejabat baharu untuk pemindahan jabatan ke Proton Tanjong Malim.

Bahagian Tenaga Baharu pula memberi tumpuan kepada pengenalan tenaga yang boleh diperbaharui untuk membantu penarafan ESG syarikat sambil menjual penyelesaian bagi penjimatan kegunaan tenaga. Inisiatif yang dijalankan termasuk penjualan dan pemasangan sel PV solar kepada pengedar dan vendor Proton serta bekerjasama dengan rakan kongsi untuk membina bukti konsep untuk pengecasan EV mudah alih.

Proton Global Services Ventures into New Frontiers

As Proton continues to advance its business expansion efforts, the national automotive brand is diversifying its operations and revenue streams by exploring opportunities both within and beyond the automotive ecosystem. Leading this initiative is Proton Global Services (PGS), a wholly-owned subsidiary of Proton Edar, which has rapidly become a significant contributor to Proton’s business network.

Established in 2021 with just one F&B and merchandise outlet, PGS has significantly broadened its scope of operations to now include six key areas: Lifestyle, Engineering, Training, New Energy, Logistics, and R3 Motorsports. Under the leadership of its CEO, Lee Yeet Chuan, revenues have surged from below RM1 million in 2021 to 19 times that amount by the end of 2023.

For Proton buyers and enthusiasts, the most visible areas of PGS’s business are the Lifestyle and R3 Motorsports divisions. The Lifestyle division manages the Proton Café and sells Proton merchandise, while R3 Motorsports focuses on developing performance variants and overseeing Proton’s racing activities.

The Proton Café, launched in 2021, offers customers freshly brewed premium coffee and food items in a relaxed atmosphere. Currently, 16 outlets operate at Proton dealerships, with plans to expand to 25 outlets by 2025. Additionally, Proton branded merchandise, previously available, is now commercially marketed under PGS. Leveraging the demand for Proton and R3 branded items, there are currently 20 Proton merchandise partners nationwide, alongside a virtual shop at protonmerchandise.com for online sales.

R3 Motorsports, perhaps the most recognisable division, celebrated its 20th anniversary in 2023 with the launch of the Proton X50 R3 20th Anniversary Edition. This year, the focus is on developing a Proton S70 R3 racing car with the aim of participating in the S1K race, while also boosting sales for their high-performance R3 lubricants.

Beyond retail opportunities, PGS undertakes projects within Proton’s ecosystem, providing additional revenue streams as profits are shared with Proton Edar. Examples include upgrading lighting at Proton’s casting plant for energy efficiency and supplying furniture and commissioning office space for department transfers to Proton Tanjong Malim.

The New Energy division focuses on renewable energy introduction to improve the company’s ESG rating and retails energy-efficient solutions. Initiatives include selling and installing solar PV cells to Proton dealers and vendors and collaborating on mobile EV charging proof of concept projects.

Proton Edar to sell electric vehicles from Q4 2023

Proton will begin selling its first electric vehicle (EV) from Q4 of 2023 via its marketing arm, Proton Edar, which has been appointed as the importer, distributor, and dealer for smart New Energy Vehicles (NEV). Besides the Malaysian market, Proton Edar will also be handling the brand in Thailand (from 2024).

The EV is the new smart #1 (referred to as ‘hashtag 1’) which was launched in April this year. The smart #1 is the first product of a joint venture company, smart Automobile Company Ltd. which was established by Mercedes-Benz AG and the Zhejiang Geely Holding Group in 2019. It is a ‘descendant’ of the original smart company which started in the 1990s as a low-cost concept of Nicolas Hayek, creator of the Smart watches.

The EV will not be in Proton showrooms and there will be separate outlets dedicated to the brand. Expect a different, more digital environment at these outlets as they will be modelled along the same concept as smart outlets in other markets. Whether aftersales support will be shared with Proton or be separate is something being studied at the moment although it may be better to have dedicated facilities. Just because EVs are electric vehicles doesn’t mean that the ‘wireman’ at the workshop will be qualified to handle them!

All-new smart #1 EV gives brand a ‘second wind’ after early struggles

As the brand image is youthful and ‘lifestyle’, the smart #1 is targeted at younger customers. However, the smart #1 is a premium product and its price would therefore be unlikely to be under RM150,000 with the present tax exemptions. This would make it difficult for young customers in Malaysia to afford but according to Roslan Abdullah, CEO of Proton Edar and Deputy CEO of Proton Holdings Berhad, there is a segment of young and affluent customers whom the company expects will be interested in such a product.

The marketing of smart EVs is seen as the first phase of collaboration between Proton and smart and could possibly see other ventures. The company will also be looking at EV models for other segments, although these could come from other brands in the Geely group (eg Emgrand and Zeekr). This is one of the advantages Proton has by being part of such a large group as it has access to models and technology which can be adapted for its products.

Certainly, it will provide Proton with useful experience and insights into selling and servicing EVs to Malaysians in preparation for its own electrified products in future. In fact, the carmaker has already established a New Energy Vehicle division to look into all aspects of the future business.

Well aware of the issue of ‘range anxiety’ and access to recharging facilities, Proton Edar will also be looking at ways to develop its own recharging network as well as public facilities. Additionally, there is also the possibility of a mobile recharging service which could be offered in rural areas where the recharging network might not cover adequately.

Initially, the annual volume is expected to be 800 to 1,000 units in Malaysia, with a forecast of 10,000 units by 2027. Bookings might be accepted from May next year as the first shipment of cars is expected during the second quarter.

All-new battery electric SUV from smart to be unveiled on April 7 in Germany

With the renewal of its brand, product and business model, smart has entered a new era of development. The company, which has a history going back to 1994, had struggled to get a strong footing but lack of profitability hindered its development. By 2020, Daimler AG established a joint-venture with Geely which would give the brand a new lease of life.

The joint-venture company will produce the new generation of cars in China and the first of these was revealed in 2021 as a concept car referred to as Concept #1. While the pandemic has slowed down development, the production program has been able to continue between the Mercedes-Benz global design team and smart’s R&D team.

Concept #1
The Concept #1, painted glossy white, has smart elements but also shows that its design language will evolve for the new generation of New Energy Vehicles (NEVs). “The new sporty Concept #1 is a redefinition of the smart brand in a very cool grown-up way,” said Gorden Wagener, Chief Design Officer Daimler Group. “We have created a completely new design DNA that has the potential to establish smart as the leading design brand.”

Balanced proportions, a powerful sculpture, the usual short overhangs at the front and rear and a progressive design language characterise the concept vehicle which is in the form of a compact SUV. One of the central design features is the large panoramic glass roof with a striking ring of light. The seamless transition to the windscreen and to the window surfaces of the frameless doors makes the roof appear to float above the body – an impression further enhanced by the atmospheric roof lighting.

In contrast to this visual lightness, striking design elements in anthracite and black in the lower body area emphasise the robustness of the sport utility vehicle. This is further accentuated by the distinctive 21-inch wheels with their unique design.

A first hint of the new dimension of digitalisation of future smart vehicles is provided by the concealed door handles, which are merely indicated by light elements. The rear doors of the smart Concept #1 are hinged at the back and open in the opposite direction from the front doors. This portal door concept makes it particularly easy to get in and out of the car. Plus, the absence of a B-pillar facilitates an unobstructed view of the generously dimensioned interior when the doors are open.

The LED headlights and taillights, with their striking signatures, make a significant contribution to the unique and emotional appearance of the smart Concept #1. At the same time, they are fundamental components of an attention-grabbing light display around the vehicle. In this sophisticated orchestration of the exterior and interior lighting in harmony with specially arranged sound elements, the front light strip divides into small triangles which flicker in rhythm. Starting from the illuminated radiator grille, light effects also move in time to the music along the sides of the vehicle to the rear diffuser.

Of course, many of the features seen on the Concept #1 will not be adopted for the production car. However, recent pictures of the car, albeit camouflaged, show that the concealed door handles will be present although those ‘suicide doors’ which open in opposite directions will not. Such doors often appear in concept cars but rarely continue into production models.

*Prototypes undergoing testing in winter conditions in China.*

Final testing of prototypes
Prototypes have been undergoing endurance testing in winter conditions and aerodynamic work was done at the China Automotive Engineering Research Institute in Chongqing. Testing in the facility’s wind tunnel showed the smart #1, as the new model will be known, to have a drag coefficient performance of 0.29 Cd. This is thanks to the features like the flush door handles as well as an Active Grille Shutter (AGS) to lower wind resistance.

*Win tunnel testing has shown the cd to be 0.29, important for an EV especially which needs low wind resistance to go further.*

The smart #1, which will be the brand’s first all-new production car as a purely electric brand, will be unveiled on April 7, 2022 at STATION-Berlin, a historic landmark and disused train station in the German capital.

Coming to Malaysia too
Proton Edar has been appointed distributor for Malaysia and Thailand so we should be seeing the smart #1 on Malaysian roads in future. They are unlikely to be associated with the Proton brand and would be an additional business venture for the subsidiary which handles sales and marketing in the Proton Holdings Group. Proton’s own electrification program would likely start off with hybrids and then move to fully electric vehicles, perhaps towards the end of the decade.

Proton Edar to distribute smart New Energy Vehicles from China

The future of the auto industry is electric and Proton does not intend to be left behind. Soon, electric vehicles may appear in Proton showrooms although they may not be Proton products. The Malaysian carmaker has signed a Memorandum of Agreement (MOA) with China’s smart Automobile Company (smart) which is a joint-venture company between Mercedes-Benz AG and Zhejiang Geely Holding Group, the parent company of Proton.

The agreement will see Proton collaborating via Proton Edar with smart to introduce the latter’s range of New Energy Vehicles (NEV) into the ASEAN automotive market. For a start, Proton Edar will be appointed as the importer, distributor and dealer for smart in Malaysia and Thailand. smart Automobile (Nanning) Sales Co. Ltd. (a fully owned subsidiary of smart Automobile), will fulfil the role of a gateway for smart to the region.

NEVs are battery electric vehicles (BEVs) which are a new generation of vehicles that will be designed by the Mercedes-Benz Design network and developed by the Geely global engineering network. Production is in China for global markets. As part of the vehicle-development program, the smart product portfolio will be extended into the fast-growing B-segment that are in line with smart’s brand positioning with a focus on pure premium electric and connected vehicles.

“With the signing of the MoA, Proton is taking its first steps on its New Energy Vehicle strategic journey. By collaborating with smart, we will be able to gain experience in the selling, servicing, and charging of NEVs and build up the skill sets we require to be a force in ASEAN’s rapidly expanding NEV sector. This is also an opportunity to tap on smart’s customer base, which will open up more opportunities for the Proton brand,” said Dato’ Sri Syed Faisal Albar, Chairman of Proton.

Marketing in Malaysia and Thailand
The MoA with Proton Edar is for the company to establish a multi-level sales and service network in Malaysia and Thailand, as well as a brand experience centre and a number of sales locations, providing the two markets with sales and aftersales services for smart vehicles.

From the description of the MoA, it does not appear that there is any technical collaboration such as transfer of technology or product development and the statement also stresses that ‘currently, there are no plans to collaborate beyond the tenets of the agreement’. This would mean that smart vehicles will be imported and distributed by Proton Edar as an additional business activity, and the vehicles will also not use the Proton brand.

However, as mentioned by the Proton Chairman, it will be an opportunity for the carmaker to gain experience and knowledge about electrification and BEVs which it would also have to offer at some point in the future. Whether the relationship with smart evolves into something broader (eg joint product development) remains to be seen.

*The Proton EMAS city car concept by Giugiaro in 2010 was proposed with a hybrid electric powertrain.*

Electrically-powered cars are not unknown at Proton. In the 1990s, the first known project was initiated with a company in California to develop electric Wiras, but it never went far. Then, eleven years ago, the company’s EMAS prototype city car proposed by Giugiaro had a hybrid electric powertrain. It has also done R&D on electric powertrains over the past 10 years but has not brought a model to the market.

*Proton Saga EV prototype displayed in 2012.*

History of smart brand
As for smart, the name may be familiar to some Malaysians as the original smart cars were sold in the mid-2000s, imported by DaimlerChrysler Malaysia (now Mercedes-Benz Malaysia). The smart company (which was founded by the man who created the Swatch watches) had been acquired by Mercedes-Benz which invested heavily to make city cars. However, it may have been a bit ahead of its time and though having a clever design (the vehicles used combustion engines), the relatively high prices and compact size were not so appealing globally. Perhaps the Japanese would have appreciated it but they already had their own kei cars.

Mercedes-Benz tried to make the smart business work and even tried to offer a larger model called the smart forfour that sat on a Mitsubishi Colt platform. That too didn’t sell too well and smart as a company was closed down, with the products being placed under the Mercedes-Benz division up to 2019. To try to keep the brand going, Mercedes-Benz formed a partnership with Geely which would see smart-branded vehicles – using electric powertrains – being developed and produced in China for sale globally.

*The original smart cars were sold in Malaysia in the mid-2000s by DaimlerChrysler Malaysia (now Mercedes-Benz Malaysia).*

“The smart brand has a unique value and global influence, it has grown to be a leader in urban mobility. Geely Holding will fully support the smart brand with its full advantages in R&D, manufacturing, supply chain and other fields into the joint venture and support its development in China and globally. We will work together with Mercedes-Benz to transform the smart brand into a leading player in urban premium, electric and connected vehicles to successfully develop the brand’s global potential,” said Li Shufu, Geely Holding Chairman.

Third year of growth in Proton sales in spite of challenging conditions

Proton offers help to customers to ease financial burden of repairing flood-damaged vehicles

The floods have affected thousands around Malaysia and for many families, there will be big expenditures ahead as they repair and replaced damaged property, not to mention the tiring job of cleaning up houses that were flooded with muddy water. And then there will also be the costs of repairing cars that were flooded; as you will have seen in pictures, it’s not just vehicles parked at home but also some that were on roadsides and got submerged.

The repair costs can run to many thousands and electronic systems that need to be replaced will be expensive. Not to mention the fact that the vehicle, even after being cleaned, is likely to have a smell and might just not feel the same.

To help relieve some of the stresses and reduce expenses, a number of car companies are offering assistance to their customers. The latest to announce such an initiative is Proton, which will offer a 20% discount on selected parts as well as a 20% discount on labour charges for all customers affected by the flood who have lodged a police report regarding the incident. Additionally, towing charges of up to RM200 as well as cleaning charges for the exterior and engine bay up to RM100 will also be borne by the company.

“Exceptional circumstances require an exceptional response. Proton will be working hard to ensure we can repair cars as quickly as possible and advise all affected customers to visit our authorised service centres to enjoy these benefits. Furthermore, our genuine parts are offered with a warranty so they can be assured of the quality of the repairs,” said Roslan Abdullah, CEO of Proton Edar.

Although Proton has a factory in Tg. Malim, Perak, its original factory is still operating in Shah Alam, near to where much of the flooding has occurred. According to Encik Roslan, the company has been lucky the production lines were spared from any flooding. However, more than 1,000 of its staff have been affected so the company is mobilising Kelab PROTON, an in-house social and wellbeing organisation for all staff, to create care packages and offer clean up assistance to them and their families.

Encik Roslan advises those who require assistance and information on vehicle repairs to call PROTON’s customer care line at 1-800-88-8398.

Proton launches new range of Genuine Oils

There are many brands of engine oil in the market and all the reputable ones can do a good job of lubricating and protecting the engine. With Genuine Oils, however, the specifications and formulation of the oils are specially tailored for the carmaker’s vehicles and therefore should provide optimum performance. Each manufacturer can claim that their Genuine Oil offers the best performance and this may be true too because the engineers who may have worked on the engines know exactly what is needed.

Proton has just launched a new range of Genuine Oils (PGO) which have been developed in collaboration with its technical partner, Petronas. The oils meet the most recent standards specified by the American Petroleum Institute (API), which motorists would be familiar with. The top fully synthetic grade meets the latest API SP standard (5-litre pack only), while the others meet API SN.

In terms of viscosity, the fully synthetic PGO has a viscosity of SAE 5W-30 and 10W-30, the latter meeting the API SN service standard and available only in a 4-litre pack. Then there is a semi-synthetic grade which has passed the API SN standard and has a 10W-30 viscosity, while the mineral oil is 15W-40 and also meets the API SN standard.

The new Genuine Oils are available at all authorised Proton service centres and will also be available from parts stockists. However, for the time being, the parts stockists will carry only the semi-synthetic and mineral PGO.

“The launch of PGO lubricants is another step in Proton’s journey to being a premium Malaysian automotive brand. We worked closely with our partners on the formulation to ensure it met our exacting requirements and offers our customers the engine protection their Proton models deserve at an affordable price. By having a full list of products, we are also able to cover our entire model range including the latest TGDI engines used by our SUVs,” said Roslan Abdullah, CEO of Proton Edar.

The advantage of Genuine Oils

Many authorised service centres of the various brands have a policy that the only oil that can be used is what they supply, which is often a Genuine Oil of the brand or one approved by the carmaker. Customers might not be allowed to bring their own oil to use. Furthermore, warranty conditions may also force owners to use the oil supplied by the service centre and could become void if an ‘unauthorised’ oil is used.

Understandably, this is something that not all owners may agree with. They may feel it is their right to choose their own oil, and they might even be able to buy it for less and save money. However, there are also valid reasons why service centres insist on their oil being used and why the warranty can be at risk if another oil is used.

Firstly, the oil supplied will be the one that meets the requirements of the manufacturer, especially if it is a genuine oil. These requirements, in simplified form, are usually found in the Owner’s Manual and focus on two things – the API standard and the viscosity. If the customer can meet both requirements, there shouldn’t be an issue.

But then there is the question of quality of the oil brought in by the customer. Some may unknowingly buy recycled oil or oil that is of a poor quality but sold as if it meets all the standards. They may not be aware and think that they are saving money. If this inferior oil goes into their engine because they insist on using it, who will be responsible if the engine has problems or even gets damaged? Would it be fair on the manufacturer to accept responsibility when the oil used was not one they were assured of quality?

For this reason, manufacturers want to have control on the products used and if something does go wrong, then they can justifiably provide compensation. Many consumers may not understand this point but it is one of the reasons why, during the warranty period, you need to comply with the requirements.

Once the warranty period is over, then you are free to use whatever oil you wish and go to whichever service centre you to go to. So it is best to be patient and abide by the requirements. Besides, many authorised service centres today have amenities for owners, like complimentary food and drink, so you can have a good ownership experience.

EON now has a website dedicated to Proton products and services

Another month of sales increases for Proton

*Visit www.bhpetrol.com.my for more information.*

With continued high demand, Proton reports that its total sales volume increased again for the month of April, the third consecutive month of growth. 15,017 units (including exports) were delivered, and the company’s cumulative volume after the first 4 months of 2021 reached 47,843 units. This is more than double the number for the same period last year although it has to be remembered that the MCO (Movement Control Order) shut down business activities for the whole industry for a while.

By its own estimate, Proton’s latest figure means it has a market share of 26.7% for April, and it continues to strengthen its hold in second position in overall the sales rankings table with a market share to date estimated at 24.4%.

Proton Saga at the top
The company believes its Saga is at the top of the national sales chart with 5,472 units sold in April while its two SUV models continue to set strong sales numbers. The X50, which has a long waiting list, set yet another new high for deliveries with 3,583 customers receiving their vehicles in April. The X70 was dominant in the C-segment SUV category with 2,101 units delivered.

Proton’s other 3 models also performed well and had their best months of 2021. Despite strong competition in the B-segment sedan market, 2,266 units of the Persona were sold, while the Exora continued to rule the C-segment MPV class. Iriz sales received a boost from strong demand for the R3 Limited Edition model that allowed it to have its best sales month since 2019.

2021 Proton Iriz R3 Limited Edition — *Iriz R3 Limited Edition*

Good month for the industry
“April was a good month for the automotive industry and aside from Proton, several other brands also had their best month of the year so far. The Total Industry Volume is estimated to be over 56,000 units as all brands are trying to fulfil sales orders before the expiry of the PENJANA sales tax exemption at the end of June 2021,” said Roslan Abdullah, CEO of Proton Edar, the company’s sales arm.

“For Proton, we are continuing with efforts to meet the strong demand for our products while maintaining a high level of product quality. At the same time, we are focussing on improving customer service and addressing issues related to spare parts availability, which is vital as our sales volume increases. We expect the situation will see significant improvement as the year progresses but we are working hard to move up that timeline,” he said.

He added that Proton Edar is looking forward to increased production volumes with the new stamping plant, which is now under construction. “The benefits of improved production volumes, lower costs and increased quality will allow us to increase sales exponentially both domestically and abroad, which will drive the company towards achieving its stated long-term goals,” he said.

Following Proton’s increasing sales numbers, Proton Commerce business is also on the rise

Free RM500 fuel card for those who buy a Proton for E-Hailing purposes

E-hailing services are becoming more popular for Malaysians seeking a source of supplementary income. In a move to promote the use of Proton vehicles within the growing industry, the carmaker has an offer to incentivise car-buyers.

Those who purchase a new Proton Persona, Iriz, Exora, Saga or Proton X70 from authorized PROTON sales outlets will be rewarded with a PETRONAS gift card for fuel worth RM500 or, if they prefer, a price rebate of the same value. In order to qualify, a customer would need to submit a copy of a valid PSV E- Hailing license as proof and register the vehicle under their own name.

In addition to the gift card, additional rebates are being offered on selected models, ranging from RM300 to RM1,500.

The promotion will run until December 31, 2020 and is also open to individuals purchasing a car to be used for E-Hailing by a different driver. In this instance, a Letter of Consent stating the purpose of the purchase would be required along with the full name and IC number of the E- Hailing driver(s) and a copy of their PSV E-Hailing license.

The programme is also designed to ease the decision-making process for those new to the industry as well as current drivers who are looking to replace their current cars.

Proton Saga — *The Saga is a populr model in the E-hailing industry.*

“We want to make it easier for the latter group to purchase a Proton to be used for E-hailing. Therefore, if the buyer is the wife and the driver is her husband, we just need valid documentation for verification to approve the purchase,” said Fazli Hisham Shukor, Head of Corporate Sales at Proton Edar.

Proton assures customers of warranty validity during MCO period

Piston.my

Proton Edar

Proton Menambah Aliran Pendapatan Melalui Perniagaan Baru

Proton Global Services Ventures into New Frontiers

Proton Edar to sell electric vehicles from Q4 2023

All-new battery electric SUV from smart to be unveiled on April 7 in Germany

Proton Edar to distribute smart New Energy Vehicles from China

Proton offers help to customers to ease financial burden of repairing flood-damaged vehicles

Proton launches new range of Genuine Oils

Another month of sales increases for Proton

Free RM500 fuel card for those who buy a Proton for E-Hailing purposes

Lebih 1,000 unit Proton X70 dihantar sempena Tahun Baru Cina!

Proton Menambah Aliran Pendapatan Melalui Perniagaan Baru

Proton Global Services Ventures into New Frontiers

Proton Edar to sell electric vehicles from Q4 2023

All-new battery electric SUV from smart to be unveiled on April 7 in Germany

Proton Edar to distribute smart New Energy Vehicles from China

Proton offers help to customers to ease financial burden of repairing flood-damaged vehicles

Proton launches new range of Genuine Oils

Another month of sales increases for Proton

Free RM500 fuel card for those who buy a Proton for E-Hailing purposes

Lebih 1,000 unit Proton X70 dihantar sempena Tahun Baru Cina!

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