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Shell Malaysia Trading

Logistics companies have large fleets of vehicles to deliver goods all over the country. These vehicles, with internal combustion engines, obviously generate exhaust gases which, fortunately, are less toxic than they used to be, thanks to modern technologies.

The fuel and oils they use have also helped, with formulations and components that improve combustion and efficiency, reducing pollutants. While there is a move to switch to zero emissions electrically-powered vehicles, the change will take some time as the fleets can be very large. This means that efforts still have to be made to ensure that the existing fleet of vehicles have reduced emissions.

DHL Express Malaysia, a logistics company with a large fleet, has formed a strategic partnership with Shell Malaysia Trading Sdn Bhd to support its sustainability journey in reducing emissions across their fleet operations. Shell Malaysia Trading’s business mobility division, Shell Fleet Solutions, offers a programme which brings together Shell’s full range of consultancy services and innovative solutions.

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From 17th December 2018 to 31st March 2019, all you need to do is spend RM40 at any Shell Station nationwide to stand a chance to win a dream vacation to either South Korea, Italy or New Zealand during the “Win a Trip with Shell” contest. Its first winner was announced today, which saw Wan Muhammad Fathi (below, right) walk away with an all-expenses paid trip to New Zealand.

All it takes are 3 easy steps: 1) Spend a minimum of RM40 at any Shell Station nationwide; 2) Choose one of the three destinations in the contest form; 3) Submit the form with a valid receipt. Receipts can be for any purchases except tobacco products, Touch ‘n Go reloads and E-Pay products.

Shairan Huzani Husain (above) MD of Shell Malaysia Trading & Shell Timur Sdn Bhd said, “Customers are our priority here at Shell, and we aim to make life’s journey better for all. We recognise Malaysian’s love for gaining new experiences through travelling, and from that we derived the “Win a Trip with Shell” contest, as a way for us to turn everyday journeys into a memorable and rewarding experience that our customers can look forward to this new year”

So don’t forget to do this the next time you refuel at Shell, and you might be on your way to the lands made decidedly more famous by The Lord of the Rings, Ferrari and….err, K-Pop.

Shell Malaysia Trading Sdn Bhd has introduced new ‘Made for Malaysia’ labels for official genuine Shell Helix products meant for sale in Malaysia. The ‘Made for Malaysia’ Shell Helix range was officially launched by the Minister of Domestic Trade and Consumer Affairs, Yang Berhormat Dato’ Saifuddin Nasution bin Ismail.  Also present was Yang Berbahagia Dato’ Basaruddin Sadali, Deputy Secretary-General (Domestic Trade), Ministry of Domestic Trade, Cooperatives and Consumerism.

The new ‘Made for Malaysia’ labels will be featured on five best-selling Shell Helix products.  They are:

  1. Shell Helix Ultra 5W 40 (4L)
  2. Shell Helix HX7 10W 40 (4L)
  3. Shell Helix HX7 5W 30 (4L)
  4. Shell Helix HX5 10W 30 (3L)
  5. Shell Helix HX5 15W 40 (4L).

 

These five Shell Helix products are now blended and packed at Shell’s Lubricant Oil Blending Plant at Port Dickson, Negeri Sembilan. The new front label can be peeled to reveal a unique QR code for quick product authentication, while the label at the back features information in English and Bahasa Malaysia. The QR code also enables easy registration for the Shell Advantage Rewards (SHARE) programme which rewards customers with goodies that include a sign-up bonus, Shell Helix Engine Warranty (SHEW) and free Shell Helix products (terms and conditions apply).

According to Shell Malaysia Managing Director, Shairan Huzani Husain, (below, 3rd from right) the move is a strategic investment by the company to protect the interests of both car owners and trade partners by enabling them to clearly identify official genuine products. “The presence of counterfeit and unauthorised products in the market is affecting customer confidence and negatively impacting our trade partners’ businesses.  The decision to commence local production of official genuine Shell Helix products meant exclusively for the Malaysian market and clearly identify them with the new ‘Made for Malaysia’ labels, is a key step to address this issue,” he said. Shairan added that there are no changes to the formulations of the Made-for-Malaysia Shell Helix engine oils and customers will continue to enjoy ultimate engine performance, even in extreme driving conditions.

(L-R) Cheong Kin Seng, Datuk Iain Lo, Dato’ Saifuddin Nasution Ismail, Shairan Huzani Husain, Dato’ Basaruddin Sadali & Baljit Singh

The introduction of Shell Helix products with ‘Made for Malaysia’ labels is ongoing and is expected to be completed by January 2019.  During this transition period, official genuine Shell Helix products with old labels would still be on sale and can be authenticated through the unique product code on the label.

The official genuine Shell Helix engine oils for the Malaysian market can be purchased from Shell Helix-branded workshops, selected workshops served by authorised Shell distributors and Shell retail stations. They are also available online at Lazada Malaysia, 11street and Shopee via Shell Malaysia’s official online stores.

For information on the nearest authorised Shell Helix retail outlet, visit www.shell.com.my/helix or call the Shell Customer Service Hotline at 1300 88 1808.

3 STEPS TO CHECK AUTHENTICITY OF YOUR SHELL HELIX

  1. Peel the label to reveal the QR code: Scan the QR code that is affixed on Shell Helix bottle’s label which leads to the SHARE product verification page.
  2. Complete your details and submit: Submit your mobile number, vehicle ID, product code and shop code (*Shop code is featured on the SHARE poster shown in the participating SHARE outlets).
  3. Authentication result: Authentication result will be shown on the page and sent through SMS.

In conjunction with the upcoming Hari Raya “balik kampung” drives, Shell Helix has announced a special promotion to encourage car owners to have their cars serviced ahead of the festive season. The Shell Helix Hari Raya Promotion, which runs from 15 May till 15 July 2018, offers cash rebates for the following oil change service packages:

  • RM30 off service with Shell Helix Ultra (4L);
  • RM20 off service with Shell Helix HX7 or High Mileage (4L/6L);
  • RM10 off service with Shell Helix HX5 (3L/4L).

The offer is available at participating Shell Helix-branded workshops, independent workshops, official service centres and also at the new Shell Malaysia Official Online Store at Shopee.

In addition, customers who purchase any of the promotional oil change packages will receive a RM10 Shopee e-voucher and automatically qualify for the Shell Helix Ferrari World Abu Dhabi Contest where four lucky Grand Prize winners would be able to experience the excitement at Ferrari World Abu Dhabi and a memorable Ferrari driving experience at the Yas Marina F1 Circuit.

Shopee Marketing Lead Rachel Tan (L) and Shell Helix Brand Manager Alvin Leo

Those who purchase any 4-litre pack of Shell Helix Ultra, HX7, High Mileage or HX5 from any Shell retail station or Lubebay service will also receive the RM10 Shopee e-voucher.

More about the New thinner viscosity Shell Helix Ultra variant…

Shell Malaysia has also announced the launch of a new variant for its best-selling Shell Helix range of passenger car motor oils, Shell Helix Ultra 5W-30.

Priced at RM277.60 (including GST) for a 4-litre pack, the new Shell Helix Ultra 5W-30 is a thinner viscosity fully synthetic motor oil with API SN/ILSAC GF-5 specification that meets the needs of most of today’s modern passenger cars.  Containing Shell’s proprietary PurePlus Technology and Active Cleansing Technology, the product helps:

  1. Keep the engine clean by removing sludge left by inferior oils and preventing any further build-ups;
  2. Ensure superior wear protection by preventing piston deposits up to 65% better than industry standards[1];
  3. Prevent oil degradation through higher resistance to chemical breakdowns; and
  4. Provide better fuel economy by using low-viscosity oil to reduce friction and meets the demanding ILSAC CF-5 fuel economy.

Shopee Marketing Lead Rachel Tan (L) & Shell Helix Brand Manager Alvin Leo

According to Shell Lubricants Marketing General Manager, May Tan, the 5W-30 viscosity grade was one of the most recommended viscosity grades for new cars. “In the new Shell Helix Ultra 5W-30 with SN specification, we have a product that offers a balance of fuel economy, engine protection and reliability that are synonymous with the Shell Helix brand.  It is suitable for most modern cars ranging from the small compacts right up to large D-segment sedans and even performance cars,” she said.

The product is available at all Shell Authorised distributors and Shell Retail stations. Customers who purchase the product from Shopee, Shell Malaysia’s latest e-commerce partner, can enjoy exclusive special low price for limited period. For details visit www.shopee.com.my/shell.official.store .

“Our strategic collaboration with Shell is in line with one of our targets this year, which is to bring more brands online as the market and shopping behaviour changes rapidly. Users now want to look for convenience and fuss-free experience on top of the Free Shipping Across Malaysia and Zero (0) Commissions incentives, which Shopee is known for among our 9 million users,” said Ian Ho, Shopee’s Regional Managing Director.

For more information on the Shell Helix Hari Raya Promotion, please visit www.shell.com.my/helixraya.

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