Toyota will air a touching yet inspiring short promotional film in the US on NBCSN during the Winter Olympic Trials with an Olympic and Paralympic message that delivers hope and breaks new ground for Toyota. It aims to encapsulate the Japanese automaker’s evolution from being an automotive company to a mobility one.
The 1 minute long clip depicts the resilience of the human spirit and its ability to overcome almost insurmountable problems with the help of cutting edge tech. Throughout the video, several of Toyota’s machines that include electric wheel chairs, automated robots, assisted prosthetics and micro cars, can be seen improving the daily lives of those with mobility issues.
This film has been created as part of the company’s eight-year global sponsorship of The Olympic and Paralympic Games. The theme of this particular video is ‘Mobility For All’, and highlights the mobility stories of Olympic and Paralympic athletes and other individuals.
A total of 15 athletes are part of ‘Mobility For All’, including Tatyana McFadden, the world’s leading wheelchair racer, Brad Snyder, American Paralympic swimmer and former captain of the U.S. Naval Academy swim and Rami Anis, a swimmer from Syria, part of the Refugee Olympic Team.
According to the automaker, the latest video will be part of an entire series of short films that will be aired globally throughout The Olympic and Paralympic Winter Games in 2018. Each of them will based on inspirational stories and feature Toyota’s range of mobility products that include concepts and actual production vehicles.
Through them, Toyota wants people to know of its commitment to making the world a better place with the development of better mobility solutions. Like its rival Honda, the company is heavily invested in changing how we perceive personal transportation and revolutionize the concept to allow for a more sustainable future.