8-Series Concept Previewed At BMW Luxury Excellence Pavilion [+Video]

BMW Malaysia has presented the BMW Luxury Excellence Pavilion in Malaysia, happening from Thursday, 22nd February 2018 to Wednesday, 7th March 2018. Unveiling a new brand presence and fascination for its luxury segment vehicles for the very first time in the country, BMW M’sia also took the opportunity at this ‘experiential event’ to reveal the BMW Concept 8 Series for the very first time not only in Malaysia, but in South East Asia…

Quite a stunner isn’t it? “The BMW Concept 8 Series is BMW’s take on a full-blooded high-end driving machine, a slice of pure automotive fascination. While it is immediately recognised as a BMW, it also displays new design ideas and form-building techniques. The BMW Concept 8 Series showcases a new approach to the use of forms, reflected particularly prominently in the car’s surfacing. A handful of crisp lines mark out clear surfaces, and the car’s volumes are powerfully sculpted. Together, these elements equate to an outstanding model brimming with character” – BMW.

Han Sang Yun, Managing Director and CEO of BMW Group Malaysia (above, right) said, “It is an absolute pleasure for us to be able to share our new brand presence and expression for our luxury cars here at the BMW Luxury Excellence Pavilion. From Toronto, Canada to Malaysia, we hope to share our vision of the luxurious appeal of our brand through this one of a kind experiential programme, further demonstrating how we have redefined the idea of modern luxury in the auto industry.”

On the BMW Concept 8 Series, Han added that it serves as a taster of an upcoming BMW model – the new BMW 8 Series Coupé, which is slated for launch this year as part of the biggest model offensive in the premium automaker’s history.

“The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW and this exclusive concept sports car exudes Passion, Power and Performance. The upcoming BMW 8 Series Coupé is certainly one to look out for, but for now, the BMW Concept 8 Series will express our take on a full-blooded high-end driving machine created in the tradition of large sporty coupes.” Chairman of the Board of Management of BMW Group AG, Harald Krüger said.

BMW’s new expression and brand presence can be experienced exclusively at the BMW Luxury Excellence Pavilion from Thursday, 22nd February 2018 to Wednesday, 7th March 2018.

The BMW Luxury Excellence Pavilion is also presented by partners Dior, Hugo Boss, Moet Hennessy Diageo, Jaeger-Le Coultre, Wei-Ling Gallery, Leica, illy Coffee and SPACE.

BMW Luxury Excellence Pavilion Photo Gallery…

For more on the 8-Series Concept, click this: Press Release – BMW Malaysia sets a New Benchmark in Luxury Driving Pleasure with the exclusive BMW Luxury Excellence Pavilion