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Weststar Maxus Announces Raya Trade-In Promotion

Weststar Maxus, the sole distributor for the Maxus range of vehicles in Malaysia, has announced a bounty of attractive deals for Malaysians looking at luxury class family vehicles during the Ramadan and Hari Raya season up to 31 July. Also, as part of its campaign, all Weststar Maxus branches are offering customers an opportunity to trade their existing MPV for a brand new Maxus G10. “We offer the highest trade-in value compared to the market standard and other used car dealers,” confirms Tan Sri Syed Azman Syed Ibrahim, Group Managing Director, the Weststar Group. “It is an excellent deal for families looking for a ‘people mover’ that can easily accommodate 10 people.”

As an extension of its campaign, Weststar Maxus is now offering a five-year warranty (up to 120,000 km mileage) with two years free servicing covering parts and labour for new Maxus G10 customers. The warranty, based on positive market response, is aligned to the current market practice. “We’re making a great leap forward to become a mainstream player in Malaysia,” says Tan Sri Syed Azman. “Our goal is to build an extensive network throughout the country and offering services competitive with other leading industry players.”

Weststar Maxus has opened two new 3S (Sales, Service and Spare Parts) showrooms in Plentong, Johor Bharu and Bukit Mertajam, Penang, to serve its Southern and Northern customers. In the Central region, the Weststar Maxus Parts Centre based in Klang will operate 12 hours daily to ensure a fast turnaround and delivery time. There are also two new showrooms in Bangsar and Kota Bharu. To accelerate its marketing push, Weststar-Maxus has engaged a celebrity family – Awal Ashaari, Scha Alyahya and Lara Alana – as Maxus G10 brand ambassadors. The trio, famously known as “Schawalara”, are scheduled to share their Maxus G10 experience with their social media followers.

“The public image as a young, on-the-go family fits in perfectly with our brand proposition,” notes Tan Sri Syed Azman. “With more than 19 million followers on Facebook, Twitter and Instagram, the celebrity family ranks as the most popular family in Malaysia, Singapore and Brunei.”

 

Weststar-Maxus plans to feature the family in its future advertising campaigns and a series of videos.

Awal is a well-known television presenter and actor while Scha is a popular actress, television host and model. Their daughter Lara is a reality television star and an Instagram sensation with four million followers, with the highest social media following for children under 13 years of age.

Weststar Maxus will also continue to offer the Maxus G10 and V80 commercial vehicles with zero percent GST pending the implementation of the Sales and Services Tax (SST) by the Government.

 

Chris Wee has been in the motoring journalism scene since the early 90's, cutting his teeth with publications such as Highway Malaysia, Asian Auto, Auto International, and later on as Editor of Asean Autocar and Malaysian EVO, for which he was its Managing Editor for 7-years, He's also been with NST Cars, Bikes & Trucks, and started his on-line motoring career with Autofreaks.com. Piston.my may be his last stop in a motoring journalism career that spans more than two decades.

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