Sime Darby Auto Performance (SDAP), the authorised importer of Porsche vehicles in Malaysia, is expanding its footprint to the southern region with the upcoming Porsche Centre Johor Bahru. With an estimated investment of RM 48 million, the new Porsche Centre Johor Bahru will occupy an estimated build-up area of 58,311 sq ft on 74,052 sq ft of land. The state-of-the-art centre is yet another prominent addition to the development of the Porsche brand in Malaysia following the recent launch of Porsche Centre Penang in 2017.
“SDAP has been the sole importer of Porsche vehicles in Malaysia since 2010 and has continuously invested into the Porsche brand, with special dedication to state-of-the-art facilities and highly-skilled employees. We see a huge potential in the southern market, with the upcoming Porsche Centre Johor Bahru, it marks another milestone for Porsche in Malaysia,” said Christopher Hunter, Chief Executive Officer of Sime Darby Auto Performance. “I strongly believe in the long-term potential for Porsche in Malaysia and I am convinced that this latest addition will support our growth whilst assuring an outstanding experience for our customers,” he added.
A first for Porsche in Malaysia, the new 4S Porsche Centre will be equipped with a sales showroom, service workshop, spare parts warehouse, and a state-of-the-art body and paint centre. In assuring the same high standards of performance, SDAP sets the standard for both technical and ecological to be in accordance to Porsche AG requirements. The facility will be equipped with the latest Porsche technology, trained professionals, and the use of genuine Porsche parts, materials, tools and equipment.
“After Sales has proven to be the key differentiator in the luxury car business. As a customer-centric brand, peace-of-mind ownership experience is a pivotal element in our approach. With the inauguration of the latest facility, SDAP aims to fulfil growing customer requirements and enhance our After Sales competencies,” Christopher added. Construction work is expected to commence in end of 2018 and operations are set to begin in first quarter of 2020.