Hyundai Motor will be taking K-pop mega group BTS for their journey to the 2019 Billboard Music Awards onboard their all-new flagship SUV, the Hyundai Palisade.

All seven members of BTS are Hyundai Global Brand Ambassadors arrived at the Las Vegas McCarran International Airport on 29 April 2019 and to commence their US tour, they’re welcomed and ferried around in style with the Hyundai Palisade.

BTS will participate and perform at the 2019 Billboard Music Awards ceremony at the MGM Grand Garden Arena in Las Vegas on May 1, where the band is nominated for two awards in the Top Duo/Group and Top Social Artist categories.

Following the 2019 Billboard Music Awards, BTS will kick off its U.S. tour on May 4 in Los Angeles at the Rose Bowl Stadium.

https://youtu.be/h8stnazcWSw

With BTS gaining explosive global attention for its music and related videos, the group’s promotional ambassadorship is expected to give a major boost to Palisade’s worldwide advertising campaign.

Teaming up with BTS has given Hyundai a global platform to highlight Palisade’s bold, cutting-edge design and functions, including the masculine, ironclad-looking exterior and spacious, classy interior.

According to Wonhong Cho, Executive Vice President and Chief Marketing Officer at Hyundai Motor, “These days, the way people consume media contents is rapidly changing, and the way companies communicate their brands is becoming more advanced. To successfully respond to these changes, communicating with young generations through most iconic figures has taken a paramount importance in branding.”