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Hyundai launches grassroots football program with Chelsea FC

Chelsea fans all over the world love their football club sponsored by Hyundai. Being at the highest level of football, Hyundai Motor UK knows that the way to further improve for the club’s future is to invest and support the sport from a grassroots level.

Hyundai Motor UK, the global automotive partner of Chelsea FC, has teamed up with the club and Hyundai dealerships across the UK to launch Hyundai FC; a nationwide grassroots football programme for junior teams.

Teams of eleven girls and boys from the Under-8s all the way up to Under-16s will partner up with Hyundai UK dealerships in the program that’ll offer unique football experiences throughout the season.

What’s even cooler is that each team will receive top-level coaching sessions from Chelsea FC UEFA qualified Foundation coaches, brand new playing and training kit and other Chelsea FC benefits to inspire the next generation of aspiring footballers.

This grassroots-level program is part of Hyundai’s ‘For The Fans’ commitment in English football by supporting fans at all levels of the sport. This includes grassroots players, coaches and parents at the eleven Hyundai FC clubs to the elite-level through the sponsorship of Chelsea FC.

David Pugh, Marketing Director at Hyundai Motor UK, commented: “One of the key aims of For The Fans is to put fans first – supporting and enabling all fans from grassroots to elite level across the country. With the help of our dealerships and Chelsea’s top-class Foundation coaches, we are committed to inspiring the next generation of players and fans through Hyundai FC. We are looking forward to giving the 11 teams involved a season they will never forget.”

Throughout 2019, each of the eleven teams will be visited by Chelsea FC Foundation coaches to implement their training programmes as well as each Hyundai FC club coach having the chance to visit the Blues’ training base in Cobham to participate in a hands-on coaching experience with Chelsea Academy coaches and teams.

Simon Taylor, Head of the Chelsea FC Foundation, said: “It is fantastic to see companies like Hyundai investing in football from the elite level right through to the grassroots. The Foundation is looking forward to working with the players and coaches, helping to deliver a programme that will stay with the clubs for years to come and creating a legacy for the Hyundai FC coaches, their teams and football in their communities.”

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