The first DS 7 Crossback made its official ‘preview’ sometime at the end of last year during the Kuala Lumpur International Motor Show 2018 (KLIMS) and today, Naza Euro Motors Sdn Bhd has officially launched it for the Malaysian market.
The new DS 7 Crossback represents the first model of the brand’s second-generation line-up and it promises nothing but luxury, style, and sophistication unlike any other SUV in the market. Aesthetically pleasing to the senses, the new DS 7 comes with the very recognizable DS Wings, diamond-effect gloss black grille, Active LED Vision, and other ‘charismatic’ features.
According to SM Nasarudin SM Nasimuddin, Group Executive Chairman & CEO, Naza Corporation Holdings, “Designed to be charismatic, muscular and sensual, the all-new DS 7 Crossback demonstrates personality instantly with its elegant touches that is sure to turn heads on the road. The all-new DS 7 Crossback SUV is a premium SUV that comes with a competitive price without compromising the experience of the DS brand.”
Going back to the DS Active LED Vision system, the DS 7’s lighting system is able to adapt to different road conditions with the right amount of illumination thanks to five different modes; Town Beam, Country Beam, Motorway Beam, Adverse Weather and High Beam. The coolest feature has to the 180-degree turn of the headlamps’ inner parts to create a ‘hypnotic visual effect’.
Rolling on bespoke 19-inch Onyx Black alloy wheels, this set of fine-looking wheels further amp up the DS 7’s exterior look and feel by bringing the entire façade together in one massive yet sophisticated SUV. Make yourself to the rear and you’ll quickly find a set of full LED 3D rear tail lights.
Powered by a 1.6-litre turbocharged four-cylinder engine, the new DS 7 Crossback produces 163hp at 6,000rpm and 240Nm of maximum torque from as low as 1,400rpm. All that power is transferred to the wheels via a six-speed automatic with paddle shifters if you’re feeling ‘sporty’.
Step inside its luxurious cabin and you’re welcomed with Balast Black alcantara leather interior, 12.3-inch digital instrument clusters and eight-inch HD touchscreen to monitor and control many aspects of the vehicle. There are also other premium features such as:
- Apple® Carplay and Mirrorlink connectivity
- Wireless smartphone charger
- Premium HiFi Focal Electra 14-speaker sound system
- R.M. R180 chronograph analog clock
- Bluetooth hands-free with media streaming
- Leather steering wheel
- Automatic dual zone air-conditioning system
There’s currently only one variant of the DS 7 Crossback available here in Malaysia which is the Performance Line and it is priced at RM199,888 (OTR without insurance). Four colour options are available; Nera Black, Pearl White, Absolute Red, and Platinum Grey. For more information, head over to www.dsautomobiles.com.my.
