Over a period of 10 days, Shell Malaysia raised a total of RM1.92 million in its recent ‘Anda Beli, Kami Derma’ Raya Charity Campaign. In its fifth year, the campaign is an effort to spread the spirit of caring and sharing during the ‘balik kampung’ season.
1 sen donation for every litre of fuel
During the campaign period (May 30 to June 8 2019), Shell donated 1 sen for every litre of Shell fuel pumped and 1 sen for every RM1.00 spent at Shell SELECT stores. The money raised will go to the National Cancer Society Malaysia, Food Aid Foundation, and Malaysian Nature Society. Mastercard joined the effort as a valued partner for the second consecutive year and contributed 1 sen to the Food Aid Foundation for every litre of Shell fuel pumped and every RM1 spent at Shell SELECT stores paid for with any Mastercard credit or debit cards.
This year, motorists were given the option to donate to the organisation of their choice. Additionally, Shell’s agencies and partners came together to support this initiative through contributions in the form of media advertising and resources.
Ongoing campaign
“We are once again humbled by the generosity and support of our Malaysian motorists, in helping us raise a total of RM1.92 million for the organisations in just 10 days. We wish to thank all our customers and partners for contributing to this cause. In line with our mission to make life’s journeys better for all Malaysians, we hope this initiative will continue to inspire others to extend a helping hand for those who are in need,” said Shairan Huzani Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.
He added that the continuous support and generosity of Malaysian motorists has encouraged Shell to run this campaign annually to impact more lives.
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