While the country’s top fashion models prepare to strut their stuff under the spotlights during KL Fashion Week (KLFW), Lexus will also be present at the same event with its own models.
As the KLFW’s official car sponsor, Lexus will showcase some of its distinctive models at Pavilion KL, the venue. The models will include the Lexus NX, ES and LC500.
“Lexus has long shared a close identity with international fashion. The luxurious designs, attention to detail, superior craftsmanship and an appreciation for definitude are just some of the core values that both the audience at the KL Fashion Week and Lexus customers can closely identify with,” said Akio Takeyama, Deputy Chairman of Lexus Malaysia.
Brand aligned with cutting edge design
As a leading luxury brand that is closely aligned with cutting-edge design and superior craftsmanship, Lexus is keenly aware that innovative and captivating designs play a key role in engaging the soul.
As part of the brand’s efforts to further the love of arts and in support of the Malaysian doodle art community, the Lexus NX on display at the Bukit Bintang entrance to Pavilion KL will be part of an installation as it will feature a wrap of the winning Doodict design from over 80 entries of a local doodle art competition.
Lexus Malaysia has been actively celebrating doodle art as a growing art form and has been collaborating strongly with the Malaysian doodle art community as a means of embracing this diverse pool of creativity and to inspire new talent who will further this creative lifestyle.
Lexus brand story videos
Another insightful collaboration that will feature during this year’s KLFW, which starts on August 21, will be with fashion icon Alia Bastamam. Through a series of videos produced with Lexus, Alia shares her fears, her inspirations and how her story closely relates to the three pillars of the Lexus brand story: Anticipate, Innovate and Captivate.
Keeping KLFW’s guests fashionable, Lexus Malaysia will ensure its VIP guests arrive in style using the fleet of courtesy transportation vehicles that include the Lexus NX F-SPORT and LS500 flagship.
“Whether it is in a car or high fashion, the appeal of great design can never be underestimated. A wonderful piece of art, captivating blend of colours or innovative use of fabrics are all able to bring about an imaginative emotion that is capable of transporting us beyond the ordinary,” added President of Lexus Malaysia, Ravindran K.
Visit www.lexus.com.my to know more about the models available in Malaysia