Michelin is now the Official Tyre Technology Partner for Gran Turismo

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The folks from Playstation has announced that Michelin will be the Official Tyre Technology Partner for the Gran Turismo franchise which is a video game that is considered by many as one of the best and most authentic in this current generation of gamers and futurists.

Michelin was also announced as the official tyre supplier for the FIA Certified Gran Turismo Championships where the brand will be featured in the game throughout the World Tour live event currently taking place.

Free downloadable content can be access by fellow gamers where they will be granted entree into several new features which include:

  • A new Michelin section on the Gran Turismo Sport “Brand Central” virtual museum, which introduces players to Michelin’s deep history in global motorsports, performance and innovation
  • Tyre technology by Michelin available in the “Tuning” section of Gran Turismo Sport, applicable to the game’s established hard, medium and soft formats
  • On-track branding elements and scenography from many of the world’s most celebrated motorsports competitions and venues

According to Scott Clark, executive vice president of the Americas region for Michelin Group, “This relationship is a perfect match, connecting the most successful virtual driving experience with the global leader for high-performance tyres. Michelin leads the industry in tyre simulation.”

“Michelin develops and tunes virtual tyres on virtual vehicles before the tyres are even produced, with extremely accurate translation to real tyres on real vehicles. Combining this technology with real motorsports data will enable Sony to bring more tyre strategy into the game, and in the longer term, also helps more people understand the critical role that Michelin tyres play in optimizing vehicle performance.”

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