Geely Atlas

‘Hi Proton’ in Malaysia becomes ‘Hi Alice’ in Russia for Geely’s SUV

Brands Geely Global News News


Geely Auto’s global flagship SUV, the Bo Yue, has already drawn over 750,000 users in China alone since its launch in 2016. It has also found great success in Malaysia as the X70 sold by Proton which is Geely’s affiliate.

In Russia, the Geely brand is also growing fast and has the Bo Yue as its flagship SUV – but sold with the name of Atlas. As in Malaysia, the SUV is presented as a smart SUV with Yandex Auto functionality. This gives new intelligent mobility experience to Russian speaking markets through a smart cockpit system jointly developed by Geely’s strategically invested technology company, ECARX and Russian internet giant, Yandex.

Proton X70
The Geely Bo Yue is sold as a Proton X70 in Malaysia where it has been very successful. Drivers activate the intelligent digital voice assistant by saying ‘Hi Proton’.

Produced in Geely Auto’s plant in Minsk for the Russian and Belarus market, the model’s interface has been specially developed for Russian-speaking users based on the GKUI Geely Smart Ecosystem. The GKUI was developed by ECARX and first launched on the Geely Bo Yue in China. It is now installed in over 22 Geely Auto vehicles. In the newly formed partnership, Yandex is responsible for software development and application localization with ECARX providing the platform.

Geely Atlas

Geely Atlas

‘Hi Alice’
To meet the demands of Russia users for localized digital services, ECARX has modified the GKUI in the locally produced Atlas with Yandex Auto and Russian digital voice assistant ‘Alice’ (in the Malaysia X70, the command is ‘Hi Proton‘). Users can utilize the intelligent voice assistant for navigation, search, and entertainment needs as well as control more functions of the Atlas in Russian.

Through the partnership, the two sides will be able to give full play to ECARX’s experience in intelligent connectivity and Yandex’s Russian digital services infrastructure. The strategic cooperation with Yandex marks the beginning of ECARX’s entry into the European market.


With the addition of the new dedicated E-series chips, the updated GKUI19 adds greater AI capabilities to the system. In the latest platform, the GKUI cloud has been upgraded to an AI cloud, GKUI mobile phone inspired desktop has been upgraded to a smart desktop which utilizes AI to intuitively configure itself depending on the user’s needs, GKUI One-ID has been upgraded to all-round ID with support for different application ecosystems from GKUI’s eco-partners, and GKUI ecosystem has been upgraded with a developer platform allowing greater integration across the internet. GKUI is now able to connect seamlessly with Xiaomi smart devices, Baidu smart devices, smart devices and other smart devices allowing users to control their home or office appliances from their car.

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