It may be hard to believe but the British Touring Car Championship (BTCC) started as far back as 1958 – 61 years ago – and only Formula 1 and America’s NASCAR series have longer histories. It’s a rave series that has gone from strength to strength, becoming an event that major manufacturers must have a presence in.
It appears that Goodyear also see the BTCC as being important and has announces a return to UK motorsport by becoming the new sole tyre supplier to the championship from 2020. The decision comes with a view to enhancing Goodyear’s brand within the motorsport and ultra-ultra-high-performance (UUHP) segments.
2019 witnessed Goodyear’s return to these segments with the launch of its Eagle F1 SuperSport range of road tyres and successful return to European and International sportscar racing in the FIA World Endurance Championship (WEC).
Platform for demonstrating tyre technologies
Goodyear has chosen the BTCC for the second step of its racing comeback as it provides a strong platform for demonstrating tyre technologies on a wide range of saloon cars as well as providing the right marketing platform to reach high-performance car enthusiasts within the UK.
“The recent launch of Goodyear’s Eagle F1 SuperSport range and relaunch into motorsport shows how the brand is applying itself to a broader range of initiatives within the ultra-high-performance automotive sector,” said Motorsport Director at Goodyear, Ben Crawley.
“The BTCC is one of the best-loved, most famous motor racing championships in the world and it will provide a great opportunity for Goodyear to get close to the hearts and minds of motorsport enthusiasts. We are thrilled to be partnered with the championship from 2020,” he added. ”The decision to become the sole tyre supplier to BTCC forms part of a broader strategic marketing plan for the company.”
As tyre supplier, Goodyear will meet the current regulations by supplying tyres with the size of 265/660 R18. Three tyre compounds (Soft, Hard and a specific compound used at Thruxton only) – Prime and Option will be available to teams.
Goodyear makes return to global motorsport at Silverstone WEC opening round
