Automobili Lamborghini and The LEGO Group have announced a new partnership that will introduce the first ever Lamborghini super sportscar in the LEGO Technic range. This new partnership will see Lamborghini and LEGO Technic joining forces to deliver the engineering excellence and design flair that both companies have become famous for.
While having the same building system concept using small ‘bricks‘ since 1958, the Technic models are for older kids (and also adults) as they are more advanced and complex. With the possibility of constructing transmissions, differentials and gearing systems, LEGO Technic is an advanced building experience that many fans find challenging yet rewarding.
The new 1:8 scale set will be in LEGO Brand Retail shops and its Online Store from June 2020 and will be the third model in the LEGO Technic Ultimate series, following on from its hugely popular predecessors.
“The LEGO group has amazed entire generations with beautifully simple or extremely complex constructions. In the digital age, where entertainment is often via a screen, our collaboration with The LEGO Group allows enthusiasts to live a real experience, reproducing a Lamborghini super sportscar in every detail to create an outstanding model, just like the real car,” said Katia Bassi, Automobili Lamborghini Chief Marketing & Communication Officer.
For Niels Henrik Horsted, LEGO Technic Marketing Director, partnering with a company like Automobili Lamborghini is an ideal choice: “Following the success of the former Ultimate models, it was crucial for us to find a new partner with an iconic vehicle, an unmistakable design DNA and ground-breaking use of technology.”