Sime Darby and Volvo have been part of the Malaysian landscape for a long time, with the latter having begun selling its cars in the 1960s. Both companies have now established a partnership with the establishment of Sime Darby Swedish Auto at Sime Darby Motors City in Ara Damansara, Selangor.
The new dealership officially opened its Volvo 3S (Sales, Services & Spare Parts) Centre today with the aim of delivering the brand’s vision to the market and bolster customer confidence. According to Nalin Jain, MD of Volvo Car Malaysia, the Swedish automaker has been continuously looking to expand its presence nationwide with a like-minded partner.
“Building off our accomplishments in 2018 and further growth in 2019, Volvo is set to have a great 2020. The partnership we have with premium dealers such as Sime Darby Swedish Auto is the key to expanding the Volvo brand’s Swedish-inspired ideals and heritage especially within regard to its retail experience, new car sales and customer service improvement. There is an amazing potential,” he said.
The new 4-storey state-of-the-art Volvo 3S Centre adheres to Volvo Car’s retail standard – the Volvo Retail Experience (VRE). It is also the first 3S Centre to be equipped with a VR Studio (Virtual Reality Studio) and a ‘Reception at the Counter’ bay.
The 3S Centre was designed to deliver a contemporary luxury experience featuring a showroom at the ground floor and a service centre (with car detailing area) spread across the second and third floors. There are 8 repair and service bays, with a wheel alignment and balancing zone located on the fourth floor.
All customer parking bays have a designated Electric Vehicle Charger which aligns with Volvo’s goals for environmental sustainability through the introduction and promotion of clean energy technologies.
Commenting on the new partnership, Andrew Basham, MD of Sime Darby Motors, the automotive division of Sime Darby Berhad, said: “From the start of our relationship with Volvo Cars Malaysia, it was imperative that we focus on delivering peak customer satisfaction and this is reflected in the many offerings at our 3S centre”.
Mr. Basham added that the partnership with Volvo is a meeting of minds, as the principles of sustainability of Volvo are perfectly aligned to that of Sime Darby Motors. “We are going digital and just one way this is expressed is through our Digital Silent Salesman (DSS) platform which means that even price lists will be shared digitally,” he said.