Enhanced MBUX increases 'emotional tie' between driver and vehicle

Piston.my

Enhanced MBUX increases ’emotional tie’ between driver and vehicle

Passengers in a Mercedes-Benz now have access to four new entertainment options via the MBUX (Mercedes-Benz User Experience) multimedia system. The system has also been made more ‘casual’ and as one of these options will switch to using the familiar form of ‘you’ in many languages. This aims to create a closer, personal bond as the new form of interaction between driver and vehicle.

Reinforcing emotional tie
From April this year, the new form of address will gradually be introduced in new vehicles delivered in Germany, the Netherlands, Sweden, Spain, Italy, Brazil, Poland, Taiwan and Hong Kong. In these countries, MBUX will address the customer in the familiar form of the language rather than the more formal one. It is hoped that this will help reinforce the emotional tie between the driver and their Mercedes-Benz.

The infotainment system makes it possible to have a detailed weather report for specific regions read out – in virtually any language. In addition, with immediate effect, a driver wanting to know his or her fortune can ask something like ‘Hey Mercedes, give me a horoscope for Aquarius!’.

MBUX will then look into the ‘stars’ for the driver, provided the birth or star sign of the driver is given beforehand. The system will then offer a personal horoscope (only available in German and British English for now) via speech dialogue.

Quiz, anyone?
As well as offering such astrological services, MBUX can also act as quizmaster to entertain passengers with a fascinating geo-quiz about capital cities of the world. It all helps to make the journey in a Mercedes-Benz even more enjoyable. Great for parents with little ones who get restless behind.

These services complement the already comprehensive range of entertainment and assistance functions available from MBUX at all times. The further strengths of MBUX, in addition to the user-friendly voice assistant with natural speech recognition, which is activated with the keyword ‘Hey Mercedes’, include intuitive touchscreen control of the media display.

There is also a navigation display that uses augmented reality technology during active navigation: a video image of the vehicle’s surroundings is enhanced with useful navigation information.

The intelligent assistant that also learns
MBUX was introduced to the world in 2018 with the new Mercedes A-Class being the first model to have it. It was then progressively offered in other models as new generations arrived. The aim is to enhance the user-experience and make the system more helpful with an intelligent assistant that can respond to voice commands – and act on them.

A unique feature of this system is its ability to learn, thanks to artificial intelligence. MBUX can be individualised and adapts to suit the user. It thus creates an emotional connection between the vehicle, driver and passengers. At the same time, updates ‘over the air’ are possible and it also heralds a new era at Mercedes me Connectivity.