Following the cancellation of this year’s Geneva International Motor Show (which was to have been held last month), the Volkswagen brand show stand can now be visited online. Starting from today, visitors can ‘experience’ all the new models of the brand for 2 weeks.
Furthermore, they can do so at any time of the day, from their homes anywhere in the world. This would be welcome by people in the increasing number of countries where there is a lockdown or restricted movement.
Click here to go to the Volkswagen Virtual Motor Show
The 360° tour offers an interactive digital experience allowing visitors to be immersed in the motorshow. They can ‘stroll’ across the booth, view vehicles from all sides and also change colours and wheel rim configurations with the easy-to-use functions. This may well be the beginning of a new trend in the industry of presenting new models, given that social distancing will be emphasised in future.
“I am pleased that our marketing team has succeeded in making our booth available to all visitors despite the cancellation of the Geneva Motor Show. Virtually, they can experience our team’s attention to detail in the presentation of this show and our product highlights. Once again, this demonstrates that special situations call for special solutions,” said Jurgen Stackmann, Member of the Volkswagen brand Board of Management responsible for Sales, Marketing and After-Sales .
“We are convinced that we will be able to reach even more people in future through virtual show visits in addition to the real presentation of vehicles,” he added.
All the vehicles and the booth planned for Geneva have been digitally processed for the 360° experience and give visitors a 3-dimensional experience of being at the show. The main focus is on the new products of 2020 which range from the future electric vehicle ID.3 to the new R2 with plug-in hybrid technology. There is also the latest generation of the iconic sports versions of the Golf, the GTI, GTD and GTE.
Users take part in a guided tour of the booth but can control their visit individually. By clicking integrated additional features and interactive exhibits which allow vehicles to be displayed with different colours or wheel rims, users are encouraged to interact with the presentation.
“Our first digital booth is only the opening chapter in our new sustainable concept for future innovative online experiences,” said Jochen Sengpiehl, Chief Marketing Officer of the Volkswagen Passenger Cars brand. “Exploiting the opportunities offered by virtual reality is part of our digitalization strategy. It will become an integral component of our experience marketing, the entire external presentation of the brand and interaction with customers and fans.”
