Hari Raya Aidilfitri is here again but for this year, the celebrations will be somewhat different due to the continuation of the Movement Control Order (MCO). UMW Toyota Motor understands that many will be disappointed that they are unable to celebrate together with their loved ones in their hometowns.
To lift the spirits of Malaysians, the company prepared three videos, each with its own unique approach and theme, which was shared on its various social media channels.
“Drawing on Toyota’s own past experiences of difficult and challenging times, I believe that the human spirit is resilient and we will come out stronger. In the short term, things may be tough but at the end, there will be greater strength and confidence from having endured the challenges,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
In the first video posted, Malaysians were invited by the company to submit captures of themselves, observing Ramadan in their own way, while adhering to the MCO requirements to stay at home. These homemade videos were then strung together into a more complete film depicting real-life scenarios and experiences of Ramadan being observed under the unique circumstances.
For the Raya videos, there are two different themes. The first one shows a family coming to terms with the current situation, and accepting that it is a necessary sacrifice to make. For the second Raya video, which was shared on May 25, Toyota GAZOO Racing’s celebrity racers sing a Raya classic, “Senandung Hari Raya Untukmu”, to add sparkle to the celebratory mood, even while observing the MCO.
The first Raya video was produced by working with a real family who actually shot the scenes themselves. The father operated the camera and lighting with the family members as the talent, and their house as the main location.
Adhering to the MCO Standard Operating Procedures, production of all three videos had minimal crew present and even the director gave guidance via video calls. Social distancing was observed during filming with the exception of the family scenes since they depicted people living in the same house.
“The ultimate message of the videos is to stay strong and to continue our journey in the face of hardship. Similarly, Toyota is staying resilient by adapting to the current situation. With its e-showroom, virtual test drives, augmented reality app, and more, Toyota is making sure the public can still get its products and services while caring for the public’s safety,” said Ravindran K. President of UMW Toyota Motor.
“We realise this year’s festival will be different and while many are unable to be together, we hope that Malaysians will still be able to celebrate in a meaningful way at home. On behalf of UMW Toyota Motor, we wish all our Toyota owners, customers and business associates Selamat Hari Raya Aidilfitri!” he said. “And to all Malaysians, Selamat Hari Raya Aidilfitri and may you find peace and happiness.”
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