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Lexus project creates the world’s first tattooed car

With high quality adhesive films available today, you can put just about any image onto the exterior of a car.  But Lexus went one step further by actually tattooing images onto its Lexus UX model. It has created the world’s first tattooed car, a strictly one-of-a-kind interpretation compact SUV by leading London tattoo artist Claudia De Sabe.

Using a pure white SUV as her ‘canvas’ and a Dremel drill tool in place of a fine tattooing needle, Claudia produced a sweeping design featuring koi carp along the entire length of the vehicle. The koi is a motif familiar from traditional Japanese art, representing qualities of good fortune and perseverance.

Lexus UX Tattooed Car

Lexus UX Tattooed Car

She used the Dremel tool to drill away the surface paint and expose the metal underneath to create the complex pattern, and then applied 5 litres of high-quality car paint by hand to bring out the details.

The process took 6 months to complete from the initial drawings, with the ‘tattooing’ accomplished over five 8-hour days of intensive work. As a finishing touch, she used gold leaf to create highlights and give the design a stronger 3D effect, before the whole vehicle was given a protective lacquer coating so that it can be driven on the road.

Lexus UX Tattooed Car

No mistakes permitted!
It was clearly a physically demanding project, with the vibration of the drill and working with an object that, unlike a human customer, couldn’t be moved into a comfortable position as the design progressed. Where any small slips in a human tattoo can quite easily be worked or coloured into the pattern, the ‘engraving’ with the drill required absolute precision.

Lexus UX Tattooed Car

It was the first time Claudia had applied her skills to metal rather than human skin and she found both similarities and new challenges in the unique commission. “When you tattoo a person, you have to think about the muscles and tissue beneath the skin. With the car, it was about the way the bodywork changes shape over the framework,” said Claudia, who was assisted in her work by her Japanese husband Yutaro.

“The best thing about tattooing the Lexus UX, and the reason why this car was ideal for the project, is its streamlined shape. Everything from the lines on the side of the body to the shape of the windows, everything is just so dynamic and beautiful. It was a perfect fit for the design and the concept itself,” said Claudia, a co-founder of the Red Point tattoo studio in Islington, London.

Lexus UX Tattooed Car

Tribute to takumi craftsmanship
The project stands as a tribute to the takumi craftsmanship that is applied to every Lexus, witnessed in design details and flawless finishes achieved with human skills perfected through years of dedicated training.

Similarly, Lexus embraces traditional Japanese aesthetics in its vehicle designs, in elements such as the UX’s washi paper-grain cabin trims and the seamless merging of the interior and exterior through the front screen, echoing the engawa architectural features of Japanese homes.

Lexus UX Tattooed Car

Lexus doesn’t plan to offer tattooed versions of the UX for sale but it’s estimated that the unique work done by Claudia and her husband would cost upwards of £120,000 (equivalent to about RM649,000).

The Lexus UX has been introduced in many countries, including Malaysia where it is priced from  RM243,888. To find out more, visit www.lexus.com.my.

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