For the past couple of years, Volkswagen Passenger Cars Malaysia (VPCM) has been steadily increasing its brand presence online, starting first by offering a limited number of special edition units for sale. Now, it is moving into e-commerce in a bigger way by having an official online store as a complement to its Volkswagen eShowroom which was launched earlier this year.
The new online store at Shopee, a popular platform, conforms to Volkswagen’s new brand design principle of ‘digital-first’. As Malaysians embrace the new normal, e-commerce platforms like Shopee, together with Volkswagen’s own eShowroom are key points of contact for new and existing customers, playing a key role in their shopping and purchase decisions.
The Volkswagen Store on Shopee will feature the complete line-up of models, providing a convenient alternative to those shopping for a new car. In conjunction with the coming ‘7.7 Mid-Year Sale’, VPCM is offering exclusive deals for Volkswagen models booked via Shopee between June 23 and July 7, 2020.
Customers need only pay RM199 to be entitled to rewards ranging from RM4,279 up to RM14,819, depending on the models selected. This includes exclusive online deals and savings, free home delivery within a 20-km radius from the dealership processing the purchase, free deep sanitization package worth up to RM150, and a free Volkswagen LEGO camper worth RM499. Seven lucky customers who purchase a Volkswagen during the promotion period will also stand a chance to win RM700 Shopee voucher.
Erik Winter, Managing Director of VPCM, said the move to Shopee is a way for the brand to optimise its services on digital applications while offering the best deals and convenience when it comes to buying a Volkswagen. “We have achieved great success with our digital and e-commerce initiatives and being present on Shopee was the next natural step for us. This partnership with Shopee leverages on their digital expertise and platform to connect with our customers whilst offering them irresistible deals in conjunction with Shopee’s ‘7.7 Mid-Year Sale’,” he said.