BMW Safety 360° subsidy programme gets support from BMW Group Financial Services

BMW CSR / CRM Local News MINI News

BMW Group Financial Services Malaysia today committed, on behalf of their customers, to a RM100 donation to the BMW Safety 360° subsidy programme. The donation will come from every contract funded through BMW Engage, its online financing platform. By spending only 15 minutes to submit their applications through BMW Engage, customers can indirectly contribute to this good cause via BMW Group Financial Services.

BMW Child Safety

25,000 applications for subsidised childseats
The BMW Safety 360° initiative subsidy programme was first introduced in December 2019 with Safe ‘n Sound and Childline Foundation. For that inaugural initiative, 150 units of infant carrier carseats were made available at a subsidised price of RM100 each. The initiative drew over 25,000 registrations from parents in the B40 income group. The second phase of the subsidy programme focused on equipping the remaining registrants from the first phase with a range of child safety seats for newborns to children of up to 36 kgs.

“Although the government has postponed the enforcement of the use of Child Restraint System (CRS) until the end of the year, we hope parents recognise the need for CRS to keep their children safe while on the road – no matter how short the driving distance. However, we recognise that advocating for child safety seats is a shared responsibility, and with BMW Safety 360° and its respective partners, we are also taking ownership to ensure more child safety seats are accessible to those in the B40 income group,” said Tobias Eismann, MD of BMW Group Financial Services Malaysia.

More supporters invited
Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia, notes that the support from BMW Group Financial Services Malaysia’s has come at just the right time. “We are continuing to equip even more parents with child safety seats before the end of the year. Once again, we want to continue to urge individuals, partners and companies who have the means to support – be it through raising greater awareness on the topic through education, making child safety seats more accessible or reaching out to us for collaborations – to make child safety seats instinctive for parents moving forward,” he said.

BMW Engage is a first-of-its-kind online financing platform introduced by BMW Group Financial Services Malaysia which makes applying for financing for a BMW or MINI vehicle purchase easier. The process can be done from home or office, thereby supporting the government’s call to practice social distancing as much as possible so as to prevent spread of COVID-19.

It also supports the BMW Group’s overall contribution to sustainable environment by reducing the use of paper through digitised processes.

BMW Group Malaysia invites other companies to join in childseat subsidy initiative


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