Whatever gloom and doom was said about car sales in the first half of the year doesn’t seem to be the case the way sales have been going these past few months. Many have lost their jobs or have reduced incomes so the thinking is that consumer spending should go down, especially for things like new cars.
Yet companies are reporting strong sales and one of them is Honda Malaysia which says that its new Honda CR-V has seen a 180% increase in bookings within a month since its official launch in November 2020. This number – more than 1,700 units – has exceeded expectations. To-date, more than 1,300 customers have received their new SUV.
Of the three variants available, the CR-V 1.5 TC-P with 2WD (priced from RM157,615.91 without insurance) is the most popular, accounting for 46% of total bookings. The engine choices are a 2-litre 4-cylinder i-VTEC or 1.5-litre 4-cylinder turbocharged VTEC, and all engines come with a CVT. Only one variant has all-wheel drive. Incidentally, Dark Olive Metallic is the most preferred colour among the 5 colours, accounting for 30% of bookings.
“The New CR-V is an all-rounder SUV with a sporty driving experience that is suitable for different kinds of lifestyles; be it as a family car or daily commute for work. We believe the New CR-V is the ideal SUV for customers, especially families and professionals who have a discerning taste for SUV with top-notch specifications,” said Honda Malaysia’s Managing Director & CEO, Toichi Ishiyama.
Special Sales Rebate extended to end of month
The company has also announced that the ‘All-New City 12.12 Special Sales’ with a rebate worth RM2,000 has been extended to December 31, 2020. It was originally only for December 12, but Honda Malaysia is giving more time for customers to visit authorised Honda dealerships to view and test-drive the new model.
Customers can now book and register their cars by December 31, 2020 and they will be entitled for the rebate once the booking and registration requirements are met and completed (terms and conditions apply).
Commenting on the response to the new City, Mr. Ishiyama said that, since its launch, close to 5,800 units have been delivered from the factory in Melaka. “To date, we have received over 11,100 bookings for the All-New City and the ‘All-New City 12.12 Special Sales’ have been received,” he said.
“With the travel ban on inter-district and inter-state lifted since December 7, we acknowledge the feedback from our customers and understand that most customers would like to visit Honda dealers to test-drive the cars. Therefore, we have decided to extend the offer until December 31, 2020,” he explained, adding that the company endeavours to continue to work hard to meet customer demand and deliver the cars to all customers in a timely manner.
Mr. Ishiyama stressed that the well-being and safety of customers and Honda associates at dealerships is a priority. “We would like to emphasize that all Honda dealerships adhere to strict Standard Operating Procedures according to the guidelines set by the government,” he said.
To locate an authorised Honda dealership in Malaysia, visit www.honda.com.my.