In the past week, you would have noticed an unusual post in your social media feeds which advised you to set aside whatever you planned to do on the evening of December 17. The message was from UMW Toyota Motor (UMWT) which said that they have a surprise to announce.
Well, it is December 17 and if you are curious to know what the exciting news is all about, be at UMW Toyota Motor’s Facebook, YouTube or Instagram pages at 7:30 pm tonight.
“Whatever you’re doing on 17 December 2020 – IT CAN WAIT! We have surprise to share, and let’s just say that there’s a bit of something for everyone to appreciate especially after what has been an incredibly challenging year for Malaysians on all fronts ,” said Ravindran K., President of UMW Toyota Motor.
“In many ways, what will be announced during the online event tonight will be an industry first for Toyota, and will be the foundation to ushering in an exciting 2021,” he hinted.
The company statement has not revealed what will be revealed or announced. Given how the company has been increasingly active in motorsports, it could be something related to motorsports (a new series?). In fact, recent teasers have mentioned ‘a newborn’ so it could even be a new sporty model as a helmet is shown.
Not only has UMWT been having racing events like the one-make Vios Challenge series but it is also providing serious training for a new generation of racers, as the video below shows.
UMWT’s Deputy Chairman, Akio Takeyama, said the brand seeks to ramp up its involvement, activities and programs in an even bigger and meaningful way in 2021. “The full details will be disclosed tonight but suffice to say we are going big!” said Mr. Takeyama, who is also the company’s Chief Motorsports Officer and participates is the Vios Challenge.
“At Toyota, we do not just build cars, we build people. Developing exceptional people is Toyota’s Number 1 priority. Reflecting on the challenges of 2020, I have seen this same spirit being manifested to bring out the best in Malaysians who have demonstrated strength, perseverance and determination in overcoming what has undoubtedly been a very difficult 2020. Now, it is time to move forward!” he said.
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