Launched just under a month ago, response to the new Toyota GR Yaris and Vios GR-Sport (GR-S) have been exceptionally positive and strong, with orders exceeding expectations.
The response to the GR Yaris isn’t surprising, though, and mirrors the situation in some other markets where it has gone on sale. Toyota will produce only 25,000 units of the GR Yaris for worldwide sale and approximately 200 have been allocated for the Malaysian market. Apart from having specifications that give it high performance, the hatchback model is a ‘Homologation Special’ which makes it immediately ready for use in any international FIA-sanctioned motorsport competition. Of course, regulations would require appropriate safety equipment to also be installed.
Racing car for daily use
The Vios GR-S is the latest variant in the Vios range with performance-oriented features and suspension tuning. It has been developed exclusively for the Malaysian market and offers a racing car character with comfort for the daily drive.
The GR Yaris, priced from RM286,896 and the Vios GR-S, priced from RM95,284 (both prices excluding insurance and with sales tax exemption), are available only at authorized Toyota dealerships with the GR Garage. These dealerships also offer the GR Supra, GR items for enhancing the appearance and performance of Toyota models, as well as aftersales support.
“We are delighted by the response to the new GR models although this has also been the same in other markets for the GR Yaris. The model is competition-ready as it has been developed from the start to meet international FIA regulations, so all an owner really needs to do is install the required safety equipment and he or she is ready to go racing! As the car is road-legal, those who do not use it for motorsport can still enjoy the high performance provided by the 261 hp 1.6-litre turbo unit which is currently the lightest and smallest engine in production,” said Akio Takeyama, UMW Toyota Motor’s Deputy Chairman and Gazoo Racing Malaysia’s Chief Motorsports Officer.
Performance Package with GR Yaris
For the Malaysian market, the GR Yaris will come with a standard Performance Pack as well. Additionally, UMW Toyota Motor is offering an ‘Early Bird Package’ (limited to the first 65 bookings) which consists of an exclusive helmet bag, a GR Yaris scale model and participation in a GR Yaris Driving Experience in 2021 to learn to enjoy the GR Yaris to the fullest.
“While 2020 has been a challenging and difficult year, we are happy to be providing some excitement in the Malaysian market as a prelude to a better year ahead. Our Toyota line-up has been broadened with additional models and variants to meet every type of requirement. As always, we offer the best value for money and we also make it easier to purchase a new Toyota with a choice of financing schemes,” said Ravindran K., President of UMW Toyota Motor.
