Honda BR-V ‘1 Million Dreams’ Special Edition

Honda Local News News Promotions SUV/crossover

Of the seven Special Edition models to be given away to celebrate 1 million sales of new vehicles since Honda Malaysia was established, the Honda BR-V is the youngest one in the Malaysian range. It was introduced in early 2017 and was specially developed by Honda R&D Asia Pacific Co., Ltd. (HRAP) for the ASEAN market and is the first HRAP model to be introduced in Malaysia.

The BR-V (the initials stand for Bold Runabout Vehicle) was developed in anticipation of demand for SUV and utility vehicles growing in this region. Taking into consideration usage requirements in the different markets, it was found that a bigger space was desired, and as the space within created was larger, the BR-V could be configured as a 7-seater.

Class-leading in 3 areas
The BR-V is class-leading in boot volume (223 litres with all seats up, 539 litres when 3rd row seats are folded), engine output (120 ps) and ground clearance (201 mm). It also has a maximum 5-star rating from ASEAN NCAP which evaluated its safety and results of a crash-test.

Powering the compact crossover is a 1.5L i-VTEC engine coupled to a Continuously Variable Transmission (CVT) which was developed with Honda’s Earth Dreams Technology to improve fuel economy and deliver better driving performance.

1.5V variant for Special Edition
Two variants of the BR-V are assembled in Malaysia – the 1.5E and 1.5V – with prices starting from RM86,726 (without insurance). Honda Malaysia chose the 1.5V variant for its ‘1 Million Dreams’ Special Edition and the exclusive unit (money cannot buy) is finished in white with a black roof, like the other Special Edition models.

The other exclusive features are the black grille with a red highlight line with red lines on each door mirror as well. The 16-inch alloy wheels, finished in black, also have the red highlights and of course, there are exclusive emblems on either side of the bodywork.

The BR-V 1.5V comes standard with leather upholstery and just for the Special Edition, ‘1 Million Dreams’ wording is embossed on the headrests, while the leather-wrapped steering wheel has red stitching and a centre mark at the 12 o’clock position. A small ‘1 Million Dreams’ plaque is also affixed to the dashboard to identify this very exclusive model.

The seats can be folded separately to create various cabin layouts according to usage. The second row of seats can slide forward and back to adjust legroom, as well as tumble forward for easy access to the third row. The third row seats can also be folded and tumbled forward to create a larger space for cargo.

Additional giveaways
Additionally, as part of the ‘1 Million Dreams’ campaign, there is the Shopee Coins Giveaway for those who participate in any of the ‘1 Million Dreams’ activities on honda.com.my or at an authorized Honda dealer! Up to 1,000,000 Shopee Coins are being given out to 150 weekly winners.

The lucky winner of the BR-V Special Edition will be announced at a Grand Finale scheduled to be held at the end of this month at Stadium Bukit Jalil on the outskirts of Kuala Lumpur. The Grand Finale Fun Fair will be on March 27 and 28 and entrance is free. Do remember that with the pandemic still on, you have to observe the Standard Operating Procedures when at the site and do remember to bring along and use a facemask.

Visit any authorized Honda dealership nationwide to participate. Locations of dealerships can be found at www.honda.com.my.

Being developed specially for the ASEAN market, the BR-V had its world premiere at a motorshow in Indonesia. It was progressively introduced in various markets in the region, with the Malaysian-assembled version launched in early 2017.
Response to the BR-V surprised Honda Malaysia as over 4,000 bookings were received within a space of just 3 weeks following the launch. That number was 5 times greater than the target that had been set for each month. Nevertheless, with adjustment of the production schedule at the Melaka plant, waiting times were maintained at 1 to 2 months. After the first 6 months, Honda Malaysia reported impressive sales of close to 11,000, exceeding its annual sales target of 10,000 units for the model.
In June last year, a refreshed BR-V (shown above) was introduced. As it was during the pandemic period, the launch campaign had the theme of ‘Be Kind With BR-V’, dedicated to support COVID-19 relief programmes. Between June 2 and August 31, 2020, for every unit of the new BR-V sold, Honda Malaysia donated a portion of the proceeds to the relief programmes.

Leave a Reply