Volvo Cars is very well known as a pioneer in automotive safety, having built up its reputation over many decades. In fact, even when the company began business 94 years ago, its two founders – Assar Gabrielsson and Gustaf Larson – declared that “Cars are driven by people. Therefore the guiding principle behind everything we make at Volvo is – and must remain – safety“.
Besides safety, the Swedish carmaker is also very conscious about protecting the environment and it has the same commitment to this as it does safety. The commitment is understood and undertaken by all its subsidiaries around the world and in Malaysia, Volvo Car Malaysia’s ongoing sustainability campaign – the Volvo Green Planet – which aims to bring greater awareness towards today’s pressing climate concerns and propel the brand closer to its long-term goal of becoming climate-neutral by 2040.
Volvo Car Malaysia (VCM) has partnered with E-waste Recycling Through Heroes (ERTH) to provide an avenue – in the form of an E-waste Green Box – for all Malaysians to responsibly dispose and recycle their used electronics items at Volvo Car dealerships nationwide, as well as at the Volvo Car Manufacturing Malaysia (VCMM) plant in Shah Alam, Selangor.
The dealerships and VCMM will have a dedicated E-waste Green Box located in a visible area where the general public, not just prospective customers, can drop off any devices or components running on electricity or battery that can fit into the box. This includes, but is not limited to laptops, mobile phones, monitors, tablets, printer, keyboard, batteries and gaming consoles. For bulkier items, individuals are encouraged to book a free pick-up service on www.erth.app.
ERTH is a registered organisation with the Malaysian Department of Environment (Jabatan Alam Sekitar) that collects, purchases and transports electronic waste to be recycled at local government-licensed recycling facilities. ERTH ensures that the recycling process is in line with the guidelines from the Basel Convention, an international agreement treaty designed to reduce the movement, transport and/or shipment of hazardous waste between nations.
“Responsible business is a fundamental part of Volvo Car Malaysia, which is why we are proud to collaborate with ERTH that ensures the electronic waste is recycled and repurposed in the correct manner and in accordance with guidelines that have been laid down. In an age where electronics are abundant, we partly contribute to the problem, so we need to also be a part of the solution. Recycling and repurposing is one of the best ways to offset one’s carbon emission, and we hope that more Malaysians can take part in joining us to create a greener future,” said Akhtar Sulaiman, Marketing and PR Director of Volvo Car Malaysia.
Volvo Cars, as a group goes, beyond its mission to reduce CO2 emissions per car by 40% between 2018 and 2025 through electrification, and also tackles carbon emissions in all aspects of its business, from manufacturing and operations to its supply chain and even its approach to recycling and reuse of materials.
Embracing this commitment even on a local front, VCM, along with other Volvo Cars facilities around the world, has taken to more sustainable approaches to their business such as abstaining from single-use plastics and going paperless for all brochures and pricelists at its headquarters and Volvo dealerships.
“At Volvo, we walk the talk. Instead of only talking about sustainability, we drive it by embracing and integrating the practice into our business and day-to-day life. When coming up with the idea for the E-waste Green Box, we wanted to enable all Malaysians – and not just our customers and employees – so that together we can drive this sustainability journey together, for the greater good of our planet and our future generations, so that we leave behind a safer and greener world for them to live in,” said Akhtar.