Doing shopping online was already gaining popularity among Malaysians before the COVID-19 pandemic started. It offered convenience and an easier way to check out more choices, plus having the goods delivered right to your doorstep.
When the pandemic started and physical contact was discouraged to prevent the spread of the coronavirus, online shopping was already established and with the push by banks to get people to use electronic transactions, e-commerce boomed.
Even car companies started to use online channels as one of their marketing tools, expanding from just having websites that provided information to actually selling as well. Of course, this may not fully replace the personal experience of visiting a showroom, touching the vehicles and sitting in them and, of course, going for a test-drive.
What the online selling approach can do is to start the buying process without the customer having to travel to a showroom and take the process some way along before any physical contact may be necessary. In fact, some companies even offer test-drives if required by sending over the vehicle to the home or office.
Edaran Tan Chong Motor Sdn. Bhd. (ETCM) is among the companies that sees online shopping as the way to offer its customers a convenient and secure new Nissan vehicle purchasing experience. They can now do so at the Nissan Flagship Store on the Lazada e-commerce platform.
“We are excited to expand our Nissan models on Lazada, making it readily available to everyone who prefers the convenience of shopping at their fingertips. In this challenging time of COVID-19 pandemic, digitalisation has been fast-tracked and we are confident that this move is another way for the brand to enhance its services and at the same time offer great deals when purchasing a new Nissan on a digital application,” said Christopher Tan, ETCM Sales & Marketing Director.
The full range of Nissan models distributed by ETCM in Malaysia can be found at the Nissan Flagship store, including the latest Navara pick-up truck. ETCM may from time to time have special promotions exclusively for those who book online, saving money or getting extras with their purchase.
In conjunction with the opening of the Nissan Flagship Store, the first 55 customers who book the new Almera 1.0L Turbo, Navara, X-Trail or Serena S-Hybrid will receive a free Nescafe Coffee Machine worth RM 598. The booking fee starts from as low as RM250.
Other promotions available include an Urban accessories package (worth up to RM5,500) with the Almera Turbo and Flexi Financing from RM540 monthly. There’s also a Special Civil Servants Promotion for the model (VL variant) with a starting price from RM71,906.
The X-Trail comes with the IMPUL or Aero Edition accessories package worth up to RM5,600, while the Serena S-Hybrid comes with free maintenance service for the first 3 years of ownership, with parts and labour costs included.
Booking online is as easy as making other online purchases. You just select the model you want to purchase and add it to your cart (which would be a pretty big one!). You can choose a method of making payment for the booking fee and submit your details. A representative of ETCM will then contact you and provide assistance through the rest of the process.
Click here to visit the Nissan Flagship Store or you can also visit www.nissan.com.my for information on Nissan vehicles and services from ETCM in Malaysia.
