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‘Journey into the Vast’ gives Lamborghini owners in China a chance to enjoy motoring again

In spite of the ongoing global pandemic and many countries having restrictions on movements, it appears that Lamborghini owners in China can still enjoy motoring in their supercars. The carmaker’s subsidiary in China recently held the Esperienza China Giro ‘Journey into the Vast’ which saw 42 of the supercars travelling over 800 kms in the northwestern region of the country.

An iconic annual event since 2015
This is the seventh time since 2015 that the Lamborghini Esperienza Giro China has been run. It has become an iconic annual event of the brand, bringing Chinese customers an exclusive and extraordinary driving experience in an exploration of China’s spectacular landscapes.

This year, the 5-day journey started from Yinchuan and passed through the colossal Helan mountain range with its distinct peaks and valleys, experiencing local culture and beliefs with blessings at the Fuyin Temple. The fleet then came to the expansive desert as the tranquil red light of the setting sun fell on the Yellow River and the stars started to shine in the darkening skies, and drove along the stunning Route 66 of Zhongwei to reach the quaint ancient villages of Beichangtan.

Finally, the fleet came to the Tonghu Grassland with its unique beauty of desert, lake and oasis; and then visited the Lanzhou Danxia Geological Park to enjoy the precious sight of the red bed of Danxia against the blue skies and steep cliffs.

Fun in the sand for Urus owners
In the Tengger Desert, owners of the Urus got to try its off-road capabilities, especially with the Sabbia (sand) mode. With its active torque vectoring, the Super SUV still offers the agility and precision on sand dunes even though there is reduced grip. Of course, for owners of other models, this fun exercise was not available.

The event also included a ‘Lamborghini night’ in the depths of the desert. The owners stayed in the Desert Star Hotel that beautifully integrates regional and modern design elements, immersing themselves in the natural beauty of the desert’s green oasis, starry skies, and rustling sand.

In Japan too, Lamborghini has kept the spirt of motoring alive with its cross-Japan project known as UNLOCK ANY ROAD JAPAN. Using only the Urus SUV, the event had media as participants and the route was more than 6,500 kms. It started at the end of April and ran for around one month. Starting from Fukuoka in the south, the route passed through cities such as Hiroshima, Kobe, Osaka, Nagoya, and Kanazawa and then travelled north along the Sea of Japan to reach Tokyo.

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