The Pininfarina Battista hypercar is already very exclusive to start with as only 150 units will be built. Each unit of the electric hyper GT has a starting price of US$2.5 million (about RM10.56 million) but customers are likely to pay much more as they will also want their Battista to be personalised. Naturally, Automobili Pininfarina is prepared for this and has an all-encompassing bespoke personalisation programme. It is something which the company would excel in, having its origins as a famous Italian automobile design house (it is now owned by India’s Mahindra Group).
All customers are invited to have discussions with the design team as part of an in-depth collaborative process. At the production facility is a perfect environment to inspire the creative process as it houses an extensive range of colour and material samples close to the car assembly area. Every element of the hypercar can have bespoke treatment, with clients offered a 360-degree consulting service resulting in a truly unique creation.
Creating a unique collector’s piece
“The Pininfarina name has a storied heritage of individual cars, and the Battista continues this legacy as every vehicle will be truly bespoke by design. Our clients have the unique opportunity to join the Automobili Pininfarina family, immersing themselves in the design process with our talented craftspeople to ensure their vehicle authentically reflects their personality and tastes, created with a truly personal touch,” said Sara Campagnolo, Head of Colour and Materials Design of Automobili Pininfarina. “Clients have the opportunity to drive forward the development of sustainable luxury, whilst creating a unique collector’s piece.”
New York City-inspired
The first bespoke commission is inspired by New York City and features a sophisticated red, white and blue colour theme, led by Exposed Signature Carbonfibre bodywork with Iconica Blu thread, the first application of its kind in the automotive industry.
The car also has Performance Stripes and Pinstripe finished in distinctive Bianco Sestriere metallic – meticulously applied by hand due to the complex shapes of the body panels – with a red Exterior Jewellery Pack elegantly completing the exterior design with a Furiosa Carbon Accent Pack finished in Black Exposed Signature Carbon.
Advanced materials, traditional coachbuilding
Mixing advanced composite materials with traditional coachbuilding techniques, the hand-painted finish for this one-off model will take hundreds of hours of expert attention. For this first unit, the Impulso wheels are finished in Dark Matt Grey with brushed aluminium centre-lock ring anodized in black, matching the black Goccia roof, rear diffuser, rear wing and brushed aluminium headlight engraving.
The luxurious interior provides further scope for personalisation, with everything from the choice of leather and Alcantara to the contrast stitching, Interior Jewellery Pack and fine aluminium interior detailing.
A total of 128 million combinations provides opportunities for clients to reflect their individual tastes, with all clients benefitting from Automobili Pininfarina’s commitment to sustainable luxury. This is evident in the methods used to craft the exquisite materials, such as leather interior elements tanned with olive leaves, a process that reduces the need for harmful chemicals in the creation of every Battista.
The Pilota seats are finished in black leather upholstery with Iconica Blu Alcantara that have navy colour inserts. The exterior theme is carried through to the interior with Iconica Blu stitching with unique red and white cross stitch, red headrest logo and unique white seatbelts, with Iconica Blu thread on the back of the carbon seats. Brushed aluminium detailing is finished in red, subtly referencing the red Exterior Jewellery Pack, with darker details provided by the Interior Jewellery Pack finished in brushed aluminium anodized in black.
56 exterior colour choices
In addition to the selection of 56 exterior paint finishes, Battista owners also have the opportunity to choose exposed carbonfibre bodywork, bespoke paint finishes for the ‘Goccia’ roof, exterior jewellery in the form of anodised finishes or bespoke paint, or a contrasting front end in the customer’s choice of colour. Even the engravings on the Battista chassis plate, located between the seats, can be personalised, along with a custom passenger-side door plate engraving.
The Carbon Accent Pack and Furiosa Carbon Accent Pack are available with a selection of bespoke paint colours or exposed carbonfibre finishes, complemented by the precise Furiosa pinstripe around the extremities of the bodywork. In addition, the mirror caps, rear wing, brake calipers, alloy wheels – both Prezioso and Impulso designs – and centre-lock rings can all be fully customised.
Can outrun a Formula 1 car
The Battista is claimed to be the most powerful car ever designed and built in Italy, with the promise of delivering a level of performance that is unachievable today in any road-legal sportscar using internal combustion engine technology. It will be quicker than a current Formula 1 car with a claimed 0 -100 km/h time of less than 2 seconds, and with 1,900 ps/2,300 Nm output from 4 electric motors. Operating with zero emissions, the Battista’s 120 kWh battery pack is expected to provide a range of over 500 kms when fully charged.