Safer, more immersive experience for Isuzu customers in the era of the New Normal

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Isuzu Malaysia’s customers can expect a safer and more immersive Isuzu experience in the era of the New Normal as the country continues on its journey to recovery from the pandemic. This is the promise from Kenkichi Sogo, the company’s new Light Commercial Vehicle Division’s Chief Operating Officer, as the continuing threat of infections necessitates the enforcement of various safety measures.

Among the measures Isuzu Malaysia has initiated has been the development of an online experience including a 360-degree augmented reality showcase offering prospects an immersive look into the design and features of the latest D-Max pick-up truck before they even need to step into the showrooms. Most shopping tools ranging from loan calculations to maintenance costs are interactively available at the website (, allowing visitors to make informed choices before requesting online for a test drive vehicle to be brought to them at a safe and convenient location.

Procedures for vehicle servicing and maintenance have also been reviewed with the aim of ensuring minimal backlog and ensuring a smoother and efficient flow of vehicles brought in for servicing. Customers are encouraged to make their service appointments directly with their dealers early to ensure their preferred time slots are available.

With over 500 monthly bookings for the new D-Max since its launch, the task in hand will also be to safely hand over the vehicles to the customers. “Due to the restrictions in operations and the limited amount of logistics activities allowed over the past months, a key initiative will be to safely and efficiently deliver the new vehicles to their owners as quickly as possible. We hope all our customers will remain patient and maintain compliance to the set procedures to ensure a safe and pleasant experience for all,” said Mr. Sogo.

He added that while the new D-Max has created a significant amount of interest and witnessed a surge in vehicle bookings over the past 3 months, resulting in Isuzu consecutively claiming the No.2 spot in its segment.

An Isuzu dealership in Taiping, Perak.

“The launch of our latest Isuzu D-Max model during the pandemic necessitated a paradigm shift in the way we presented our new models to prospective customers. As we move towards greater leniency, we need to vigilantly evolve yet remain relevant to the situation in our Gemba (operating environment),” said Mr. Sogo.

Mr. Sogo, 43, is no stranger to the Malaysian market. He spent the last 4 years in Isuzu Malaysia as General Manager overseeing operations of the light commercial vehicle division and parts operations. A graduate of Keio University in Japan, Mr. Sogo began his career in Mitsubishi Corporation in 2001 and has been involved with the Isuzu business for the past 7 years. He was appointed Chief Operating Officer of Isuzu Malaysia as successor to Masayuki Suzuki, who has returned to the head office in Japan to take on a new position.

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Average Monthly orders for New Isuzu D-MAX are 100% higher than for previous generation


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