For Ferrari-lovers and those who are thinking of buying one, Naza Italia recently organized an event to take them on a unique ‘journey’ through the Ferrari universe. The 3-day private viewing event was an immersive experience, offering specially invited guests a glimpse of the brand’s full range and connecting them to the heart of Ferrari in Maranello via the latest technological innovation.
Using tablets and augmented reality (AR) gear, the guests went on a virtual tour as they moved through 6 different exploration zones where they saw the entire line-up of Ferrari models currently available worldwide. A ‘journey presenter’ accompanied them through each zone as well.
The tour included a close-up view of the 488 Challenge Evo and as an introduction to Ferrari’s DNA – its racing spirit, innovation and technology, commitment to craftsmanship, passion for performance and distinct design elements.
Another zone displayed the latest models available for purchase, such as the SF90 Spider, the Portofino M, and Roma. The personalisation zone was in the Atelier, where guests were encouraged to get creative and have a taste of what it feels like to customize their own Ferrari. They could look through a broad selection of materials and putting their designer skills to the test with the car configurator.
In the community area and lounge, guests could also have the ‘360 Factory Experience’. This allowed them to ‘visit’ the Maranello factory using the dedicated MyFerrari app. Here, with Ferrari’s world of superlative sporting experiences and activities, owners got to experience being part of the Ferrari family. They viewed the Corse Clienti, Passione Ferrari, Esperienza Ferrari and Calvacade events, among others.
For those considering a pre-owned Ferrari, there is Ferrari Approved, a certification programme that puts pre-owned Ferraris through a comprehensive 190-point check by the brand’s trained technicians. Ferrari Approved cars were on display for guests to view, and they could also learn about the Ferrari Genuine (Out-Of-Range) accessories and kits that are exclusively designed and developed to give Ferrari owners the ability to make their car unique.
The tour concluded with an in-depth look at the brand’s aftersales services and maintenance programmes such as Genuine Maintenance, MainPower and Ferrari Premium. Also showcased in this zone was a collection of Ferrari Genuine (In-Range) accessories.
