When it opened for business in 1895, Cycle & Carriage was a general store offering all kinds of products, from soap to writing paper to screwdrivers and simple machine parts. Four years later, it added bicycles, motorcycles and motorcars. Quite likely, the company would also have sold wheels and tyres during the period at the dawn of motorisation.
122 years later, Cycle & Carriage (C&C) still sells cars – Mercedes-Benz, in particular – and it still also sells Original Tyres and Rims. While all of its outlets can supply the items, it has an Original Tyres and Rims Boutique at its Autohaus in Petaling Jaya, Selangor. C&C is the first and only dealer in Malaysia to have such a boutique to broaden its aftersales service experience.
Optimized for safety and performance
The boutique has the Mercedes Original range of certified original tyres and Mercedes-Benz rims and accessories that are not only styled with good looks but also optimised for safety and performance. Customers can choose from an assortment of tyre and rim combinations with sizes that are suited for each Mercedes-Benz model.
Though made by global tyre companies, every Mercedes Original (MO) tyre is developed and manufactured to the highest quality that meets the stringent requirements of Mercedes-Benz. While the same tyre may also be available in the open market, the MO tyres are the result of a thousand hours of engineering and testing to ensure more specific matching to the cars they are recommended for. This means that the driver can enjoy the full performance levels which the engineers originally designed the car with.
Four types of tyres
The boutique offers four types of high-performance Mercedes Original tyres. Besides Mercedes Original tyres, there are Mercedes Original Extended tyres which enable temporary extended mobility in the case of a flat tyre. There are also Mercedes Original 1 tyres, a selection developed for Mercedes-AMG vehicles and high-performance needs. For customers who want more quietness, there are the Mercedes Original Silent tyres.
The boutique offers an interactive experience where customers can view, touch, and feel the differences of each of the wheels and tyres. Such interactivity allows every customer to learn about the benefits of the products’ effect on performance and driving experience.
“We are excited that our new Mercedes-Benz Original Tyre and Rims Boutique experience can help customers learn more about these high-performance products that add comfort, safety and performance to their vehicles,” said Wilfrid Foo, CEO of Cycle & Carriage. “Being able to offer the Mercedes Original range of tyres and rims at the boutique is an important part of our effort to give our customers the most exceptional journey with their Mercedes-Benz.”