LOOKING BACK: The Volvo that was late into the market… but became Sweden’s most valuable export product

Today, Volvo has six SUV models in its range (including electrified variants), all of which are selling well around the world. However, the company was actually late into this segment which began its rapid growth in the 1980s. Mitsubishi Motors and Isuzu had made 4×4 workhorse vehicles into more comfortable dual-purpose vehicles that could be … Continue reading LOOKING BACK: The Volvo that was late into the market… but became Sweden’s most valuable export product