Remember the Nissan Almera Turbo Fuel Efficiency Charity Drive which Edaran Tan Chong Motor (ETCM) ran last year? It was a campaign that invited owners of the latest Nissan Almera Turbo to submit their very best fuel consumption achieved with the car. ETCM would then convert the total number of kilometres of all the submissions into money for charity at the rate of RM1 per kilometre.
Almera Turbo owners throughout the country participated, trying their best to get the lowest consumption (which was shown on the instrument panel’s computerized display) and when the entries were added up, the total distance was 12,841 kms. This meant that RM12,841 would be provided by ETCM which would be donated to few charitable organizations.
The company, among the oldest Malaysian car companies, decided that the money should go towards helping vulnerable communities affected by the recent devastating floods. Tens of thousands of Malaysians suffered losses in various degrees and had their livelihoods and well-being impacted.
The campaign’s accumulated amount of RM12,841 would be used for post-flood recovery efforts, including buying of necessities, food, personal hygiene items as well as cleaning and repairing housing areas damaged by severe flooding.
A total of RM20,000 was donated to help alleviate the burden of the flood victims. Of the proceeds, RM10,000 was channelled to Pusat Jagaan Baitul Hidayah while Rumah SVP Klang and Pertubuhan Kebajikan Kanak-Kanak Klang Utama Caring Home each received RM5,000.
Pusat Jagaan Baitul Hidayah in Puchong is a charitable children’s home which houses orphans and children of low-income families. The home currently houses 65 boys and girls aged between 3 – 16 years old.
Ruman SVP Klang houses abandoned, underprivileged and children of single parents. It cares for 11 boys under the age of 12 years old. Pertubuhan Kebajikan Kanak-Kanak Klang Utama Caring Home houses 43 orphans with ages up to 24 years old.
“The floods almost submerged our house completely. It happened so quickly and we could hardly save anything. Everything was destroyed in a split second. Children’s safety is always our top priority and I am grateful that the children are all safe. On behalf of the children, we are so thankful for the heart-warming support given by ETCM during these difficult times; it definitely will ease our daily burdens,” said Pusat Jagaan Baitul Hidayah’s caretaker Puan Saadiah.
“There are so many heart-breaking stories on the struggle that Malaysians are going through. We are deeply saddened to see floodwaters submerge houses and cars and hope our gestures will help to relieve the burden of those affected during this difficult time,” said Daniel Ho, Group CEO of Tan Chong Motor Holdings Berhad.
Nissan Flood Relief Assistance programme
ETCM, together with Tan Chong Ekspres Auto Servis Sdn. Bhd., also have the Nissan Flood Relief Assistance programme that offers 20% discount on parts and labour charges, a special upholstery restoration prices and an Easy Payment Plan up to 12 months on total bill. This is to help alleviate the financial burden for Nissan owners whose vehicles were damaged by the floods.
As part of the company’s Corporate Social Responsibility (CSR) activities, ETCM has also loaned 6 vehicles to NGOs and MITI. 5 of them are the Navara 4WD, while the remaining one is a Serena MPV. The vehicles will be used to support the flood relief efforts and the vaccination programme.