Proton's February sales rebound after low numbers in January due to supply shortages

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Proton’s February sales rebound after low numbers in January due to supply shortages

The year started on a low note for the Malaysian car companies as supply issues and the after-effects of the severe floods pushed new vehicle sales down. However, February – normally a low month due to the short working days – proved to be better in spite of the Chinese New Year holidays.

Proton was among the companies that saw sales rebounding, with a 107% increase in sales. The company sold 9,225 units (domestic + export) during the month, which would put it back in second position on the sales chart for 2022. The company estimates that it captured 20.2% in February although for the first two months of the year, the cumulative market share is estimated to be 15.9%.

Top-seller was the X50
The model with the largest sales volume was the X50 with 3,002 units delivered, bringing the total over the first two months of 2022 to 5,603 units. This SUV has been exceptionally popular and Proton reports that over 100,000 bookings have been received in 16 months.

Next was the evergreen Saga, with 2,951 units delivered; while this is less than its usual monthly average, the numbers are expected to return to their previous level in the coming months. The Persona, with 1,675 units delivered, was third on Proton’s chart. The Exora, though having been in the market for quite some time, remains the best buy for anyone wanting a C-segment MPV.

While domestic sales still trail last year’s volumes, export sales are trending upwards and have grown by 72.8% in 2022. For the first two months of the year, 323 units have exported, compared to just 187 units in 2021.

All production lines in operation
With all production lines in operation at the factories in Shah Alam, Selangor and Tanjung Malim, Perak, February’s rebound in sales was a direct result of being able to produce more cars. “This was only made possible by the outstanding joint efforts of our vendors and Proton staff, who worked and continue to work ceaselessly to get us back on track. Thankfully, our order bank remains healthy, and we remain hopeful of catching up to our targets for this year,” said Roslan Abdullah, CEO of Proton Edar.

“As for the Malaysian automotive industry, the first two months of the year has seen strong demand as evidenced by the growth in TIV compared to 2021. This is good news for both car companies and the vendor community and is also testament to the effectiveness of policies set by the government,” he added.

To better serve its customers and enhance sales growth, Proton continues to grow its sales and service network. The 147th 3S/4S outlet was officially opened in Alor Setar today and is the tenth outlet for EON, a leading dealership. It is also the fifth Proton Platinum Showroom in the country.

*A new Proton Platinum outlet operated by EON in Alor Setar.*

Addressing customer complaints
“Proton is aware of the issues it faces regarding after sales and parts availability. Our customers have reached out to us, and we deeply regret any inconvenience caused. I would like to reassure them we take every complaint seriously and senior management has identified several bottlenecks and operational issues that require fixing,” Encik Roslan said.

He said that the first step taken to address the availability of parts has been implementation of a mandatory requirement where all dealers are required to have 3 months holding stock of 22 fast-moving parts. “Our central parts centre is also subject to the same requirement, and we hope this will ease waiting times for customers. We are also strengthening the capability and knowledge of our dealers to provide excellent aftersales service to all Proton customers. There is still a lot left to do, but we will give updates on our progress throughout the year,” he added.