UMW Toyota Motor (UMWT) had a significant jump of 32% in its March sales volume with 8,487 units reported, compared to 6,432 units the month before. The improvement in sales is attributed to promotions during the month which offered value-added benefits worth RM4,000 for popular models such as the Vios and Yaris.
Although conditions were challenging with the floods in Selangor causing some parts suppliers to temporarily stop operations, UMWT’s first quarter cumulative sales volume total of 22,447 units was 31% greater than for the same period in 2021 when 17,151 vehicles were sold.
The positive trend is expected to continue through the second quarter, with a boost expected when new and improved models make their appearance later in the year
Circumventing the global challenges on parts supply shortage, Ravindran K., President of UMW Toyota Motor, said: “We are constantly reviewing and adapting to the changing circumstances and uncertainties. Toyota has always been known for our proficiency in supply chain management and risk mitigation measures. Leveraging on these experiences, we are working closely with our suppliers and monitoring the developments closely to ensure minimal impact to our production and our customers.”
“As Malaysia transitions towards the endemic phase, UMW Toyota Motor is appreciative of the support we have received from our customers throughout these unprecedented times. We remain committed towards achieving continuous growth for the Toyota brand as well as for the local automotive industry through our cutting-edge innovative product and solution offerings. As we transform towards sustainable mobility, Toyota aims to leave no one behind as we continue to be at the forefront in offering value for money innovations equipped with technological advancements and state-of-the-art safety features across all our products,” he added.
Promotions for Hari Raya festive season
Until May 1, 2022, UMWT will be running the ‘Pandu Uji dan Menang Duit Raya’ contest at showrooms nationwide. During this period, those who test drive any Toyota model could collect ‘duit raya’. Each test drive will entitle the customer to a contest entry to win ‘duit raya’ worth RM100. Those who take the test drive and complete a vehicle purchase can win RM200 ‘duit raya’. A total of 30 winners will be selected every week.
In addition, all Toyota showrooms will continue their ‘Bersama Lebih Bermakna’ celebrations with the Ramadan Weekender on April 16 and 17. Customers can visit the showrooms to find out more about ‘Bulan Puasa’ deals and value-added offers as well as receive exclusive gifts (while stocks last) when they test drive any of the Toyota vehicles available.
New 3S centre in Cyberjaya
Toyota owners in Cyberjaya now have an authorised service centre close to them. Operated by Otomobil Sejahtera Sdn Bhd, the new facility is a 3S centre offering sales, service and spare parts as well as Body and Paint services for repairs or repainting vehicles.
“From the point of purchase, to aftersales service, and on to their next repurchase, it is important that customers feel the Toyota touch at every step. This new 3S service centre is just our way of bringing our brand closer to our customers, wherever they may be, while ensuring they have seamless access to our services whenever they need them,” Mr. Ravindran said.
For more information about Toyota vehicles or to locate an authorised dealership in Malaysia, visit www.toyota.com.my.
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