Continental Introduces UltraContact UC7 In Malaysia

First of the latest Generation 7 products

Continental UltraContact UC7 tyre 2022

Like any progressive manufacturer, Continental constantly improves its products. Not only is the upgrading only for current requirements and conditions but also with foreseeable changes in the market in future.

Following the success of its Generation 6 products, the tyremaker has now moved to Generation 7, with the first of this new generation in Malaysia being the UltraContact UC7. An all-round tyre, it prioritizes safety, with an emphasis on exceptional noise comfort and long drive life.

“The specific needs and driving habits of consumers are constantly evolving, and Continental Tyres is committed to bringing continuous innovations that meet those changing needs. We invest heavily in the development of every single product we bring to market, and the resulting UltraContact UC7 truly represents a next-generation upgrade,” said Dalibor Kalina, Head of BA Replacement Tires Asia Pacific.

Significant improvements
In comparison to the UltraContact UC6, the UltraContact UC7 has significant improvements in braking and control on wet ground, important with Malaysia’s tropical climate. Other performance aspects such as fuel efficiency, dry braking, and handling are also enhanced.

To offer the best driving experience to consumers, Continental has developed flagship technologies focusing on the unique consumer requirements for each segment. Specially tailored for the all-round segment, Confidence+ Technology combines the best of the brand’s compound technology and construction design features to create the ultimate tyre that does not compromise on any aspect of safety, comfort, handling, or mileage.

Extensive testing before launch
With on-road safety as the greatest priority, before every new tyre product goes into the market, it is subjected to test after test to ensure that its performance across all aspects meets Continental’s highest requirements.

“We take pride in our safety technologies that have been highly recognised for generations. With ‘Vision Zero’ as our top priority, we strive to achieve zero accidents, zero injuries, and zero fatalities on the road,” said Andrea Somorova, Managing Director of Continental Tyre Malaysia.

The development of the UltraContact UC7 was carried out by a worldwide team of around 25 engineers and material experts. They spent more than 9,500 hours designing, simulating, building, and testing all the prototypes with the target consumer always in mind.

During the development phase alone, Continental engineers conducted more than 850 tests under various conditions, with a combined distance that could circle the earth 12 times. As Bob Liu, Director of Continental R&D Asia Pacific, explained, “We put this tyre through rigorous rounds of testing to ensure we meet our own exacting standards and can deliver cutting-edge tyre technology to consumers. We will continue to do so as we further expand the portfolio to establish powerful, competitive offerings for the market.”

What makes it better?
Featuring the Continental ‘Diamond DNA’ – Diamond Compound, Noise Breaker 3.0 and Aqua Channel Advanced –  the new UltraContact UC7’s superior wet performance is proven by a shorter braking distance and strong grip on wet slippery roads. This is due to the Aqua Channel Advanced surface sipes on the centre part of the pattern which efficiently evacuate water to reduce the risk of hydroplaning.

Simultaneously, the innovative Noise Breaker 3.0 design with Flow X-celerator leverages the Venturi Effect principle to accelerate water flow through the groove, improving surface contact between rubber and road.

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Thirdly, the Diamond Compound formulation enhances the transformation of kinetic energy into heat at optimum levels, resulting in shorter braking distances – even on wet roads.

The second advantage of the UltraContact UC7 is a quieter and more harmonic drive as a result of reduced noise levels and smooth vibrational frequency. As sound waves travel through the grooves, the Noise Breaker 3.0 interrupts the waves by disrupting the homogeneity of the grooves.

The sound waves are broken up and dissipated into smaller waves, preventing noise from building up and traveling into the cabin of the car. The Diamond Compound with whisper touch also contributes to reduced noise generation by absorbing impact from the road.

The third advantage is long drive life, allow the motorist a better return on his expenditure. The Diamond Compound’s optimised polymer network provides wear resistance for long-lasting tread life.

The UltraContact UC7 is available, in sizes from 15 inches to 18 inches. It is suitable for fitment on compact and mid-size cars, MPVs, and luxury sedans. Although launched, Continental Tyres has not released the prices for the new tyres.