The National Cancer Society Malaysia (NCSM) recently received a Mitsubishi Triton pick-up truck from Mitsubishi Motors Malaysia (MMM). The donation by MMM, part of the company’s Corporate Social Responsibility (CSR) practice, will help in providing NCSM’s services to rural communities around Malaysia.

NCSM, a non-profit organization (NGO) established in 1966, will use it to provide an extensive range of cancer services and support to people affected by cancer. With the Triton’s off-road capabilities, it will be able to travel further into the countryside to reach rural communities that have little or no access to cancer screening facilities.

“Mitsubishi Motors supports NCSM’s noble efforts in carrying out their mission to raise public awareness on cancer prevention, screening, and early detection. In line with our CSR vision ‘Inspiring Lives Today for a Greater Future’, we know that success isn’t solely measured by the vehicles we put on the road, but also by the lives we enrich along the way. As part of a responsible Malaysian society, we are pleased to fulfil our CSR by utilizing the innovative strength of our 4x4s for the greater improvement of society,” said Shinya Ikeda, CEO of MMM.

“Over the years, the award-winning Triton pick-up truck has passed many endurance tests and has been put through the harshest road conditions. We hope that the Triton will gain NCSM access to many places and assist as many people as possible,” he added.

Financed entirely by voluntary contributions from the public, NCSM provides holistic cancer support to patients and caregivers in understanding and dealing with cancer in various phases. Its facilities and services include a Cancer and Health Screening Clinic, Nuclear Medicine Centre, Resource and Wellness Centre, the Adults’ Home of Hope, and Children’s Home of Hope.

Backed by its philosophy to ‘Educate, Care and Support’, NCSM aims to decrease the incidence of cancer, and also to increase the accessibility of cancer services in Malaysia by providing advanced facilities in screening and diagnosis. To know more about the NCSM’s activities, visit cancer.org.my.

The Triton donated by MMM is one of six variants available, all imported from the Mitsubishi Motors factory in Thailand. Prices (without insurance) range from RM81,390 to RM146,600. To know more about the Triton or to locate a showroom for a test-drive, visit www.mitsubishi-motors.com.my.