Proton has been honoured with the prestigious Excellence Award – Industry at the ASEAN NCAP Grand Prix Awards 2024, recognising the company’s relentless commitment to advancing vehicle safety and improving safety features across its entire model lineup. This accolade marks Proton as the first Malaysian brand to achieve this honour, reflecting its consistent prioritisation of safety in all its models over the years.
Proton’s newest models, the Proton S70 and Proton X90, are equipped with advanced features like the Fatigue Driving Reminder System (FDRS), aimed at reducing driver fatigue and enhancing safety.
Proton’s 5-Star Rated Models
Proton’s best-selling SUVs, the Proton X50 and Proton X70, have both achieved 5-star safety ratings. The 2024 Proton X50, for instance, is equipped with six SRS airbags, Electronic Stability Control (ESC), level two Advanced Driver Assistance Systems (ADAS), and a Tyre Pressure Monitoring System (TPMS), showcasing the company’s commitment to integrating advanced safety technologies.
Recognition and Contribution
The ASEAN NCAP Grand Prix Awards celebrate top achievers in vehicle safety within the ASEAN region. Proton’s selection for the Excellence Award is a testament to its continuous and outstanding efforts in vehicle safety technology. This accolade underscores Proton’s consistency in advancing safety and its support for improving vehicle safety throughout the region.
The biannual ASEAN NCAP event, held at the King Mongkut’s University of Technology North Bangkok (KMUTNB), featured insightful sessions on the latest safety protocols and technologies, enabling regional automotive players to stay at the forefront of automotive safety innovation.
ASEAN NCAP’s Role
The New Car Assessment Programme for Southeast Asian Countries (ASEAN NCAP) is a collaborative effort between the Malaysian Institute of Road Safety Research (MIROS) and Global NCAP. It aims to enhance safety standards, raise consumer awareness, and encourage a market for safer vehicles in the ASEAN community.
Proton’s recognition at the ASEAN NCAP Grand Prix Awards 2024 highlights the company’s dedication to leveraging advanced technologies and innovative designs to enhance vehicle safety, ultimately ensuring the safety and well-being of its drivers and passengers.
